Brigham Dallas is the Manager of Dallas Media, an internet marketing agency geared toward helping small to medium sized businesses build an online presence and convert visitors into clients. 

Brigham is also the President of Sugar Me Wax, a salon that offers multiple services in the waxing and skincare category. Over the past five years, Brigham has built Sugar Me Wax into a multimillion-dollar business format franchise. He also teaches a class on Facebook and Google AdWords as an adjunct professor at Brigham Young University.

The Amazon and Facebook marketplaces are very popular among e-commerce sellers, and many brands sell their products on both platforms. Yet oftentimes, the branding and product information on each marketplace differs, and these sellers end up making more sales on one platform than the other. So how can you start leveraging sales on both Amazon and Facebook?

Brigham Dallas helps brands create winning advertising strategies that boost sales on both platforms with his internet marketing agency, Dallas Media. As a pay-per-click (PPC) expert, he advises sellers on the best ways to share their stories, boost their conversion rates, and grow their audiences online.

In this episode of Buy Box Experts, host Eric Stopper is joined by Brigham Dallas, the Manager of Dallas Media, to talk about how brands can create a flawless Facebook advertising strategy. They discuss marketing techniques on Amazon versus Facebook, tips for targeting a specific audience, and how to beat the average conversion rates for your industry. Stay tuned.

Greg Hoffman is the Founder and CEO of Apogee Agency, an award-winning affiliate marketing agency. With more than twenty years of experience in digital marketing, Greg has cultivated a reputation for integrity and an adherence to a rigorous set of standards that protect and nurture affiliates and merchants alike. 

Before founding Apogee Agency, Greg served as leader of various agencies specializing in marketing and public relations. Affiliate Summit has selected Greg as a speaker nine times and his sessions have consistently ranked in the top ten by every standard: content, speaker, attendance, and audience growth.

When working with new brands looking to get into affiliate marketing, Greg Hoffman starts by talking to them about expectations. Based on what he has seen over the years, he wants brands to understand that affiliate marketing is not a silver bullet. While it does bring in new customers, it may take time to substantially increase sales.

Because of this, Greg has a few tried and true strategies to quickly and successfully get a brand’s affiliate marketing program off the ground. First, brands need to know who their target audience is and what products are ideal for them. They also need to get their overall website, sales, and conversion rates affiliate ready. So, are you prepared to launch a profitable affiliate marketing program?

Greg Hoffman, the Founder and CEO of Apogee Agency, joins James Thomson in this week's episode of Buy Box Experts to talk about how he helps brands launch their affiliate marketing programs. Greg discusses the evolution of the affiliate marketing industry, the recent changes to Amazon's affiliate program, and the types of brands that are best suited for affiliate marketing. Stay tuned.

Joe Hansen is the Founder and CEO of Buy Box Experts, a digital performance marketing agency devoted to helping brands on Amazon. Leading and working with the executive and director-level teams, Joe successfully converges marketing and fulfillment strategies to deliver a fluid marketing, sales, onboarding, and management experience for clients. He is a serial entrepreneur who has built and sold half a dozen different brands and is also the Co-founder of the Prosper Show, the largest educational conference for Amazon sellers.

Greg Mercer is the Founder and CEO of Jungle Scout, a software tool that helps everyone from entrepreneurs to large brands win on Amazon. As a leader in the Amazon selling community, Greg originally built Jungle Scout as a Chrome extension to automate his process of finding products to sell on Amazon. Today, he leads a team of 125+ global employees who have built Jungle Scout into a robust suite of SaaS solutions.

All e-commerce sellers who join the Amazon marketplace do so with the intention of driving traffic to their listings, making sales, and growing their brands. However, many sellers notice that after some time on the platform, their reports show declining sales and margins. 

In order to reverse this situation and avoid any subsequent losses, it’s essential for these sellers to first identify the causes behind their declining margins. According to Amazon experts Joe Hansen and Greg Mercer, some common reasons include pricing, competition, and Amazon costs and commissions. So what are their tried and true tips for increasing margins and boosting profits?

In this webinar hosted by Buy Box Experts, James Thomson is joined by Joe Hansen from Buy Box Experts and Greg Mercer from Jungle Scout to talk about the common causes of declining margins on Amazon—and how to reverse them. They discuss the nuances of the Amazon flywheel, their best strategies for optimizing paid advertisements, and how to monitor your competition in order to stay at the top of your market. Stay tuned.

Andrew Schydlowsky is the Founder and CEO of TrackStreet, the leading platform for Internet brand protection, channel management, and optimization. A serial entrepreneur, Andrew has founded several other internet-related companies prior to TrackStreet, including Sticky Technology and Performance Unlimited. He has also served as the Chief Growth Officer for a chain of retail stores and the Project Coordinator at BIDE, an economic consulting firm in Washington, D.C. 

In 2008, Andrew received the Pacific Coast Business Times 40 Under 40 Award.

Some of the most common challenges that brands face when selling online include dealing with unauthorized sellers and price disparities across different e-commerce channels. Not only do these issues have a negative impact on a business' branding, but they also lead to inconsistencies in pricing and customer experience. 

To help solve these challenges, Andrew Schydlowsky and his team at TrackStreet developed a system that helps sellers track unauthorized sellers, visualize price trends over time, and identify who is violating their policies. With this information, brands can create cleaner channels that customers love.

In today’s episode of the Buy Box Experts podcast, host James Thomson is joined by Andrew Schydlowsky, the Founder and CEO of TrackStreet, to talk about the common distribution challenges that brands face when selling online. Andrew shares workable strategies for creating stable and consistent branding, reducing price disparities, and building stronger customer relationships. Stay tuned.

Shakil Prasla is the Founder and Managing Partner of SZ Ventures, an investment firm that specializes in acquiring, managing and growing e-commerce companies. He has reviewed more than his fair share of pitches born on Amazon private label brands looking to exit. As an entrepreneur and investor, Shakil has over a dozen acquisitions across multiple e-commerce industries, including prescription eyewear, metal promotional products, fitness gear, fashion accessories, and more.

Shakil was born in Austin, Texas, and holds a BBA from University of Texas in Austin and an MBA from the Acton School of Business.

When Shakil Prasla first started buying online businesses, he made a number of mistakes—at times he asked the wrong questions, or failed to do due diligence, or kept the original seller as a partner for only a short period of time. However, while growing his investment firm exponentially over the past seven years, Shakil has successfully learned the tricks of the trade.

According to Shakil, one of the top lessons he has learned is to keep the seller involved in the business for at least 90 days. As he says, the knowledge that the seller acquires over the duration of running a business is invaluable, and it cannot all be shared within a short period of time. With this advice, and so much more, Shakil wants to help other investors successfully buy and operate online businesses.

In this episode of the Buy Box Experts podcast, host James Thomson interviews Shakil Prasla, the Founder and Managing Partner of SZ Ventures, about his experience buying and growing online businesses. Shakil explains how he started his investment firm, what he has learned over the years, and his advice to investors looking to successfully acquire a business on Amazon. Stay tuned.

Vitalii Khyzhniak is the Chief Growth Officer at Profit Whales, a PPC automation tool that provides better data insights and saves you time while managing Amazon advertisements. At Profit Whales, Vitalii provides tailor-made marketing strategies and services for brands and enterprises, and also helps scale 7-figure and 8-figure Amazon sellers. He holds a master’s degree in Enterprise Economics from Petro Mohyla Black Sea National University.

To build and grow a brand on Amazon or any other e-commerce platform, many sellers are forced to set aside both time and money for advertising. That’s because promoting and optimizing your products is crucial for generating leads and driving sales.

But what if you had a software or tool that could automate the various steps involved with the advertising process, saving you time, money, and stress? This is the idea behind Profit Whales, a software that helps e-commerce brands build and manage their ads with just one click.

In this episode of the Buy Box Experts podcast, join Eric Stopper and Vitalii Khyzhniak, the Chief Growth Officer at Profit Whales, as they talk about how the Profit Whales software helps brands better manage their online advertising. Vitalii discusses the global mission behind the company, how the advertising software works, and why his team decided to invest in artificial intelligence. Stay tuned.

Will Martin-Gill is the General Manager and Chief Strategy Officer at Kenshoo. He is a technology executive with extensive experience in product, digital marketing, and strategy. Will also has a proven track record of building and growing technology platforms, entering new markets, and accelerating the growth of existing businesses.

Before joining Kenshoo, Will was the Global Lead of Search Engine Marketing and Digital Marketing Strategy and Planning at eBay. He holds an MBA from Harvard and is an e-commerce expert.

As technology continues to evolve, more data analytics companies have been springing up to help e-commerce brands gain a competitive edge on platforms such as Amazon. For many sellers, this data is crucial to their business success, as it helps them make better decisions on how to advertise their products and where to invest their ad spend.

Over the past 14 years, Kenshoo has helped brands up their game in online marketplaces thanks to its unparalleled data insights. The future looks promising for the company as more businesses enter the e-commerce industry, and the team at Kenshoo continue to improve their advertising tools to meet the evolving needs of online sellers.

In this episode of the Buy Box Experts podcast, Will Martin-Gill, the General Manager and Chief Strategy Officer at Kenshoo, is interviewed by host Eric Stopper about the evolution of Kenshoo and its future in the data analytics industry. They discuss the elements that make up the best automation software, the importance of testing Amazon campaign styles, and Kenshoo's valuable advertising insights. Stay tuned.

Denise Zmuda is the Chief Strategy and Client Success Officer at Vorys eControl. With more than 20 years of experience in the U.S. and across the globe, Denise specializes in developing a wide range of channel management strategies. She leads the company's Root Cause Diagnostics and Corrective Action team, which is committed to helping brands with their channel compliance efforts, including stopping unauthorized sales at the source.

Denise also spends significant time quantifying the financial impact of uncontrolled online sales, counseling on the enhancement of channel management efforts, and helping organizations to evolve their distribution and related strategies.

Although the Amazon channel continues to grow everyday, many brands are hesitant to join the marketplace. They see it as a small channel that does not bring in a significant amount of revenue, and therefore choose to ignore it.

However, for brands that decide to take advantage of Amazon's large marketplace and its popularity among online consumers, there is the challenge of disrupting their existing brick-and-mortar channels. This is largely due to the presence of many unauthorized resellers, as well as various channel governance issues. So what should brands do to control their branding, grow their businesses, and increase their revenue—on and off of the Amazon channel?

In this webinar hosted by Buy Box Experts, James Thomson is joined by Denise Zmuda, the Chief Strategy and Client Success Officer at Vorys eControl, to talk about how brands can control their online presence on the Amazon channel. They discuss the common disruptions brands face when deciding to join the marketplace, the framework they can use to create a proper Amazon channel strategy, and the best ways to regain control of their products from unauthorized resellers. Stay tuned.

Peter Phillips is the Sales Director of Ecommerce at Kenshoo, where he oversees the development and expansion of strategic e-commerce accounts that use Kenshoo to manage their Amazon campaigns. Peter has a background in e-commerce services, software business development, client management, campaign optimization, and more. Before Kenshoo, Peter was the Director of Business Development at Marketplace Ignition.

Although Amazon Prime Day 2020 has not yet been announced, it is critical for brands to prepare in advance if they want to make the most out of the annual deal event. Most importantly, they need to start getting their inventory and budgeting in order to avoid missing out on the sales.

However, many sellers are concerned about an increase in Amazon advertising costs during this period, and therefore may choose not to get involved. Others may be reluctant to offer discounts on their products due to fears about loss in revenue. So what is the best way to prepare for Prime Day in order to maximize your profits without going over budget?

In this episode of Buy Box Experts, Eric Stopper is joined by Peter Phillips, the Sales Director of Ecommerce at Kenshoo, to talk about what brands on Amazon should be doing to prepare for this year’s Prime Day. Peter shares his advice on the metrics to consider when promoting products, the best ways to cultivate good relationships with vendor managers, and the benefits of Best Seller badges. Stay tuned.

Daniel Tejada is the Co-founder and Amazon Growth Wizard at Straight Up Growth, an Amazon advertising agency that he started earlier this year. Daniel has extensive experience in the digital marketing and Amazon space, having previously worked with companies such as Blue Wheel Media and Quiverr. He has spent over $10 million on Amazon advertising and has helped his clients reach over $100 million in sales.

Daniel holds a Bachelor's degree in Advertising and Multi-media Design from Pepperdine University. He has been featured in various advertising publications including Digiday and Amazon.

With all the Amazon advertising software and tools currently in the market, Amazon sellers have a number of options to choose from when it comes to collecting data about their listings. These include Kenshoo, Jungle Scout, and Helium 10—and the list keeps growing.

However, with all of these options, it can be challenging for sellers to find the software or tool that meets their specific needs. There are external programs for everything from researching keyword data, to boosting conversion rates, to optimizing ad spend. So how can Amazon sellers find the right software for their businesses?

In this week's episode of Buy Box Experts, host Eric Stopper interviews Daniel Tejada, the Co-founder of Straight Up Growth, about finding the right software tools for your Amazon business. Daniel discusses the different advertising software currently available in the market, how the functionalities of each program differ, and the important metrics to look out for when building an Amazon marketing strategy. Stay tuned.