Julia Nelson is the Director of Ecomm Expert Services & Enablement at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. Julia earned her degree in Arts, Marketing from the Carson College of Business at Washington State University. Prior to joining Kenshoo, she was the Director of Enterprise Ecommerce Marketing at content26, LLC.

Peter Phillips is the Sales Director of Ecommerce at Kenshoo, where he oversees the development and expansion of strategic e-commerce accounts that use Kenshoo to manage their Amazon campaigns. Peter has a background in e-commerce services, software business development, client management, campaign optimization, and more. Before Kenshoo, Peter was the Director of Business Development at Marketplace Ignition.

The growth of online marketplaces—especially Amazon—means that there is now more competition among brands to appear on the first page of search results. Achieving the top spot on that page is an added advantage, as this is the biggest driver when it comes to returns and general revenue.

However, for brands to get a coveted slot on the first page of Amazon, they must have a savvy advertising strategy. That’s where Kenshoo comes in. Kenshoo is designed to help brands create optimized listings by providing the in-depth insights they need on everything from Share of Voice data to the performance of different ad campaigns.

In this week's episode of Buy Box Experts, host Eric Stopper interviews Julia Nelson and Peter Phillips from Kenshoo about how to create Amazon ads that put brands at the top of search results. They discuss why businesses should advertise for their own brand names, which metrics to pay attention to when making advertising decisions, and how to optimize your listings for Amazon’s algorithm. Stay tuned.

Seth Spears is the Co-founder, CTO and Chief Marketing Strategist at Wellnesse, a personal care line of products crafted from the highest quality ingredients. Seth is also the Chief Marketing Officer at Wellness Mama, the top ranked health and wellness website for moms and families. After his wife started Wellness Mama as a blog in 2009, Seth has successfully grown the page to over 10 million monthly pageviews.

Seth also runs his own digital marketing consultancy called Spears Marketing, which specializes in generating new customers using online strategies. He holds a degree in Business Administration, Marketing, Management from the Franciscan University of Steubenville.

The rapid growth of online businesses—including successful blogs—over the last couple of years means that there is now more competition than ever in the e-commerce industry. Because of this, it is crucial for entrepreneurs to think outside of the box when it comes to marketing tactics in order to grow their audiences and boost their businesses.

According to online business owner Seth Spears, one of the best ways to do this is to build a strong personal brand that stands out from the competition. His advice? Find your unique selling point, learn how to be a good storyteller, and make time to connect with your target audience.

Seth Spears, the Co-founder, CTO, and Chief Marketing Strategist at Wellnesse, joins host Eric Stopper in this episode of Buy Box Experts to share his best strategies for building a powerful online brand. Seth talks about the ins and outs of running an online business with his wife, Katie, and shares his advice on how to balance quantity and quality in the blogging space. Stay tuned.

Bradley Sutton is the Director of Training & Chief Evangelist at Helium 10, an all-in-one software suite for Amazon sellers. Prior to joining Helium 10, Bradley was a consultant for Amazon sellers. He is an Amazon selling ninja, with expertise in listing optimization and product launches.

Bradley has launched over 400 products for different companies, and in 2020 alone he has launched four different six-figure products. He is also the host of the Serious Sellers Podcast, one of the world’s most downloaded podcasts for Amazon sellers.

If you're a brand selling on the Amazon marketplace, you may sometimes notice a decline in your sales despite your consistent ad spend. This can be traced back to three different factors: the amount of traffic at the top of your sales funnel, the conversion rates of that traffic, and the pricing of your product. 

In order to accurately diagnose what is causing the decline of your sales, you should look at a number of different metrics on your seller dashboard. By evaluating the performance of your paid advertisements, your keywords, and your competition, you can better pinpoint the problem areas behind this unexpected drop. 

In this webinar by Buy Box Experts, host James Thomson talks to Bradley Sutton, the Director of Training & Chief Evangelist at Helium 10, about how to diagnose a drop in sales on Amazon. They share the metrics that brands should look at when this drop happens, the best strategies for tracking the performance of your competition, and the importance of securing your Amazon Prime eligibility. Stay tuned.

Kevin Weiss is the VP of Client Success for Ecommerce at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. The company has been an Amazon partner for the past 3 years and is also considered the number one Amazon Advertising solution. 

Kevin is an executive leader with e-commerce expertise for enterprise, mid-market, SMB, and startup brands. Prior to joining Kenshoo, this Boston University graduate was the VP of Growth & Strategy at Amplio Digital.

For brands selling on the Amazon marketplace, there are a number of metrics to stay aware of. That’s because the more data and insights you have, the better you can optimize your product listings, improve your advertising strategies, and increase your sales. 

 According to e-commerce expert Kevin Weiss, there are three different levels of data point metrics to pay attention to, depending on where you are in your business: basic, intermediate, and advanced. These metrics guide brands through their journey on Amazon, from joining the marketplace to growing and scaling their businesses. 

Kevin Weiss, the VP of Client Success for Ecommerce at Kenshoo, joins Eric Stopper in this week's episode of Buy Box Experts to talk about retail data and advertising metrics on the Amazon platform. Kevin breaks down the most important metrics that brands need to look out for at each level of their selling journey, from review ratings to average cost per click. Stay tuned.

Megan Harbold is the VP of Global Strategic Consulting at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. Kenshoo is a leading Amazon partner and is considered the number one Amazon Advertising solution for e-commerce marketers.

Megan is an expert in e-commerce and Amazon advertising, digital marketing, and consumer and client relations. Prior to joining Kenshoo, Megan was the Vice President of Ecommerce at The Mars Agency. She holds an MBA in Marketing from the York College of Pennsylvania.

When selling on Amazon, it’s important to stay aware of the platform’s various key advertising nuances. For instance, if you want to get a clear and accurate picture of the performance of your listings, you’ll have to look beyond what Amazon is reporting. 

The best way to do this is with a third-party software, such as Kenshoo. Kenshoo helps brands navigate all of the important nuances within the platform so that they can achieve Amazon Advertising success. For example, Megan Harbold of Kenshoo explains that brands should take a customer-first approach when promoting listings, as Amazon is more centered on consumers than keywords. 

In this episode of Buy Box Experts, Eric Stopper talks to Megan Harbold, the VP of Global Strategic Consulting at Kenshoo, about some of the key advertising nuances on the Amazon platform. They discuss how to create a strategy around Amazon's customer-focused approach, when brands should start thinking about automation, and how Kenshoo can help you take your Amazon Advertising to the next level. Stay tuned.

Gabriella Neske is the Senior Account Manager at Buy Box Experts, where she supports large brands on first-party and third-party Amazon marketplace issues. Prior to joining Buy Box Experts, Gabriella spent more than five years at Amazon as a vendor manager and buyer. She has also worked at Nordstrom Direct and Groupon.

Scott Ohsman is a Partner at Buy Box Experts, where he is involved with business development and people management. Before this, Scott was the owner and CEO of The Cairn Company and Frontier Group Inc. He has over 20 years of experience in retail and e-commerce and has helped dozens of brands with their Amazon 1P relationships.

Many brands are thrilled to receive a call from one of Amazon's vendor managers inviting them to sign up as a first-party seller. While the Vendor Central program is a great place for brands to sell their products, it does come with its own unique set of challenges.

For instance, there are many costs and expenses incurred throughout the program, as well as an increased demand for marketing and advertising. Because of this, it’s imperative that brands know what they are getting themselves into before signing up.

In this week's episode of the Buy Box Experts podcast, host James Thomson interviews Gabriella Neske and Scott Ohsman, both from Buy Box Experts, about some of the major challenges that brands face in the Amazon Vendor Central program. They discuss the common costs associated with being a first-party seller, the importance of increased advertising on the marketplace, and the best ways to avoid stockout problems as your popularity grows. Stay tuned.

Chris McCabe is a former Amazonian who helps Amazon sellers protect and save their businesses. His company, ecommerceChris, was the first company founded by a former Amazonian designed specifically to help suspended marketplace sellers. Chris teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions. He is also heavily versed in the world of counterfeits on Amazon’s marketplace.

Randy Hetrick is the founder and co-chairman of TRX, one of the world's leading brands in health and fitness. Prior to TRX, Randy spent 14 years as a Navy SEAL Officer, holding a variety of strategic and tactical leadership positions. His formal entrepreneurial career began in his garage, where he first created the prototype for his famous TRX Suspension Trainer. In addition to his current roles, Randy is also an investor and advisor to early stage businesses and a speaker to organizations around the world, including his alma maters of USC and Stanford.

Rich Goldstein is a US patent attorney who helps Amazon sellers develop strategies to protect their brands and grow their businesses around the topic of IP. Since founding his firm, Goldstein Patent Law, over 25 years ago, Rich has attained more than 2,000 patents for his clients. He is also the author of The ABA Consumer Guide to Obtaining a Patent and host of the Innovations and Breakthroughs Podcast.

If you’re a brand selling on Amazon, you’ve probably had to deal with the tough and time-consuming litigation process that occurs because of intellectual property infringement. Many legitimate sellers have experienced a loss of sales and business due to fraudsters on the Amazon marketplace that violate patents and lodge false IP claims. So how can you better prevent and deal with these violations?

According to Amazon consultant Chris McCabe, Amazon seller Randy Hetrick, and patent attorney Rich Goldstein, there are many preventative measures brands can take to protect their listings on and off of Amazon. They believe that it’s never too early to be thinking about IP protection, especially if you are a growing business.

In this webinar by Buy Box Experts, host James Thomson talks with Chris McCabe, Randy Hetrick, and Rich Goldstein about their strategies for fighting back against counterfeit sellers on Amazon. They discuss the many ways brands are affected by patent violations, how IP plays a key role in protecting legitimate sellers, and the best ways to remove knock-offs from the Amazon marketplace. Stay tuned.

Nich Weinheimer is the General Manager of Ecommerce at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. Kenshoo has been an Amazon partner for the past three years and is now recognized as the number one Amazon Advertising solution for e-commerce marketers.

Nich is an Amazon Advertising expert and has almost ten years of experience in the e-commerce industry. Prior to joining Kenshoo, Nich was the Marketing Director at Buy Box Experts, where he led marketing and advertising on Amazon.

For any brand looking to join the Amazon marketplace and expand their business, advertising is an inevitable investment. However, smaller brands may struggle to determine just how much they should spend on advertising in order to effectively compete with larger sellers.  

 So what should these smaller brands do to better reach their target audience? How much should they invest in their ad campaigns in terms of money and time? How can they best optimize their listings in order to make the most out of their budget and compete with other sellers? The team behind Kenshoo has the answers to all of these questions, and more. 

In this week’s episode of Buy Box Experts, Nich Weinheimer, General Manager of Ecommerce at Kenshoo, joins host Eric Stopper to talk about how Amazon Advertising measures up for both small and large brands. Nich shares his advice on how much smaller brands should spend on their advertising campaigns, what techniques they should use to compete with larger sellers, and how they can create a social media strategy that drives traffic to their Amazon listings. Stay tuned.

Julia Nelson is the Director of Ecomm Expert Services & Enablement at Kenshoo, a technology platform that helps brands plan, activate, and measure effective marketing across all of the most engaging digital channels. Kenshoo is a leading Amazon partner and the number one Amazon Advertising solution for e-commerce marketers.

Julia earned her degree in Arts, Marketing from the Carson College of Business at Washington State University. Prior to joining Kenshoo, she was the Director of Enterprise Ecommerce Marketing at content26, LLC. Today, Julia is an expert in marketing and Amazon advertising.

The Amazon Advertising UI has a number of limitations when it comes to optimizing listings and tracking the performance of ads. Despite having a wealth of data at its disposal, Amazon has not released the same tools and insights as other platforms, choosing instead to keep things close to the vest. This is where third-party advertising software, such as Kenshoo, comes in handy. 

The Kenshoo platform provides a number of benefits and invaluable tools to help Amazon sellers and marketers maintain an effective advertising presence. With this software, you have access to greater historical data, smart bidding tools, performance metrics, and so much more. 

In this episode of the Buy Box Experts Podcast, Julia Nelson, the Director of Ecomm Expert Services & Enablement at Kenshoo, joins Eric Stopper to talk about the many ways Kenshoo adds value to the selling and marketing experience on Amazon. Stay tuned as Julia breaks down Kenshoo’s various advertising features, from dayparting optimization, to custom tagging, to cross-retailer support.

PJ Pereira is the co-founder and creative chairman of the innovative advertising agency, Pereira O'Dell. PJ is an advertising and entertainment pioneer who believes that agencies must provide return not only on the money brands are investing, but also the time consumers are spending with the work. His agency is credited with the creation of the first-ever social film, “The Inside Experience,” for Intel and Toshiba in 2011, which combined Hollywood talent content with social media participation.

PJ Pereira is a proud Brazilian-American and one of the world’s most influential and respected creatives. He is an Emmy winner, best-selling novelist, and double black belt in kung fu.

On social media platforms like YouTube and TikTok, it is common practice to see advertisements run as users watch videos. According to advertising expert PJ Pereira, these types of ads not only interrupt a consumer’s experience, but they also lack the lasting effects of truly successful ad campaigns. 

On the other hand, many Amazon ads are almost invisible to users, and few shoppers ever actually notice them. So how can brands successfully create awareness for their products on this platform without being too invasive? Pj’s advice: get creative. 

PJ Pereira, co-founder and creative chairman of Pereira O'Dell, joins Eric Stopper in this week's episode of Buy Box Experts to talk about how to successfully boost your ad campaigns with a bit of creativity. PJ shares his tactics for creating compelling advertising messages, raising awareness for a product without being invasive, and using cultural events to connect with consumers. Stay tuned.