Supply Chain gets spooky today as we delve into the Halloween supply chain and holiday toy logistics challenges. Welcome to The Buzz powered by AutoScheduler!

Hosts Scott Luton and Marty Parker welcome special guest Don HIcks, Founder & CEO of Optilogic to the show to discuss:

• The complexities of supply chain leadership
• Holiday toy logistics and Halloweenx supply chain dynamics
• The necessity for businesses to conduct stress tests and scenario modeling, particularly in light of recent disruptions and uncertainties in the global marketplace
• Valuable insights into the evolution of supply chain design, advocating for a mindset shift among leaders to embrace both planning and design as critical components of effective supply chain management

Join us as we underscore the importance of adaptability and forward-thinking in a landscape characterized by rapid change and unpredictability, and reflect on effective supply chain practices and strategies as we go into the holiday season and beyond.

Additional Links & Resources:

• Learn more about AutoScheduler: https://autoscheduler.ai
• With That Said: https://bit.ly/WTS25Oct 2025
• Mattel's disappointing Q3: https://bit.ly/MattelToysSC
• Have tariffs been lawfully applied? https://bit.ly/TariffRefunds
• Halloween Supply Chain: https://bit.ly/HalloweenSupplyChain
• AutoScheduler's FREE Warehouse Agent: https://autoscheduler.ai/agent-gate
• Don's recent address to his organization: https://optilogic.com/resources/post/why-we-do-what-we-do-a-ceos-take-on-purpose-design-and-real-impact
• Amazon Business: https://business.amazon.com
• Connect with Don Hicks: https://www.linkedin.com/in/donald-hicks-35575b/
• Learn more about Supply Chain Now: https://supplychainnow.com
• Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now
• Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join
• Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVk
• WEBINAR- Empowering Decision-Making in 2026 with Supply Chain Orchestration: https://bit.ly/3W7swlL
• WEBINAR- Inside Outdoor Cap’s Warehouse: How Voice Picking Elevated Daily Operations: https://bit.ly/49m4D1z
• WEBINAR- Supply Chain Strength: Strategies that Deliver in any Economy: https://bit.ly/4hqTnTH

This episode is hosted by Scott Luton and Marty Parker, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-holiday-supply-chain-dynamics-1500