Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with David Long, Executive General Manager at Hansel Auto Group, and Curtis Lewsey, Founder of DealerCards.

This episode is brought to you by:

DealerCards - The direct-mail platform built specifically for dealerships. With DealerCards, you can send personalized thank-you notes, birthday cards, and service reminders — even include brownies — all handsfree and branded for your store. It’s a small touch that drives big loyalty and repeat business. Right now, CDG listeners can get a free sample box with cards and brownies at http://www.dealercards.com/cdg

CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more.

Check out Car Dealership Guy’s stuff:

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Topics:

00:46 What makes a number one salesperson?

01:26 Do 90s sales strategies still work?

02:21 Why is personal touch so crucial?

07:41 How does DealerCards scale personalization?

11:24 How does gratitude drive business success?

18:56 Top tips for personal dealer connections?

19:27 Best creative customer follow-up methods?

22:09 How to measure personalization's impact?

29:38 What are high-impact customer touches?

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