Have you ever had a sales experience where it was so obvious that your prospect would be better off making a change to you – but they didn't? In this episode, Dan draws a parallel to sales from a story in Chip and Dan Heath's book, The Power of Moments. The story is a powerful example of how the obvious can be hard to see when habits, biases, and perceptions go unchecked. Discover how the positive tension you create with your questions will always outperform your demo and presentation