So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensively throughout my entire business at this point — and it just... stopped.

Completely. Just stopped responding.

Now, the first thing I did (as any completely rational person would 🤓) was assume I had somehow personally broken the internet. Classic. I sat there for a moment, refreshing the page like that was going to help, wondering what on earth I'd done.

And then I did what any self-respecting person does when technology lets them down: I opened social media to see if it was just me.

It was not just me.

What I found instead was this extraordinary wave of conversation: people asking each other if they were switching from ChatGPT to Claude, people posting step-by-step guides on how to cancel their ChatGPT subscriptions, people talking about their values, their ethics, their data. And I'm reading all of this thinking: what is happening right now?

So I dug into it. And what I found was one of the most fascinating, real-time case studies in values-based consumer behaviour I have ever witnessed.

And that, friends, is what today's episode is about.

Today we are talking about what happens when a brand draws a hard line, stands behind its values publicly, and watches its customers do the marketing for it.

And, more importantly, what that means for your eCommerce brand.

Because the lesson here isn't about AI wars. It's about the most powerful force in marketing: a customer who buys because they feel seen, not because they found the best price.

Links mentioned in this episode:

If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

https://productpreneurmarketing.com/lets-talk

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