As you grow your practice, it’s easy to get bogged down in the day-to-day of caring for patients and running a business. But as you continue to grow, at some point or another, you realize that you can’t keep all the plates spinning at the same time. And that is when it’s time to hire help! 

But don’t zone out just yet. Even though you think you can continue doing it on your own, consider this: how much time have you actually spent doing the things you’re most passionate about? Things that are within your zone of genius? 

I bet most of your work week was spent doing busywork that could have been outsourced to someone else. Even though it’s hard to let go of the things you are SURE that no one else can do (or at least you think so) but have you ever tried it? Do you have the right systems in place to ensure the tasks are done well?

And the biggest question is…. how can you learn to delegate efficiently so that you can focus more on delivering great patient outcomes? 

Well, I’m glad you asked! ☺ Today, we’re getting into the nitty gritty of hiring and how to know when you should start that process. You’ll learn to identify the signs that you need help, discover how to do it effectively and affordably, and give yourself the freedom to focus more on high-level work that allows you to shine AND have time leftover to enjoy life!

• (1:09) Why almost every solo practitioner ends up needing help eventually
• (6:15) The value of hiring a virtual assistant
• (8:17) The top 5 signs that it’s time to recruit help
• (23:49) How to quickly train new hires to complete even the most complicated tasks
• (26:16) How to tell if you should learn a new skill yourself - or enlist an expert to make your life easier

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As business owners, it’s so easy to get all caught up on the little things. And before you know it, the small things have us spinning in circles trying to figure it all out. But if you want to grow your business and show up big every day, you can’t let that happen.

Trust me, I know that it can be frustrating when you see other practitioners that are gliding effortlessly to success. I’ve seen it too. You’re working hard every day, you feel like you’re doing all the right things, and believe that things are going pretty well. But then you start comparing yourself to others who are having more success than you and you end up being in your own head all the time. Well, my friend, that voice in your head can be your biggest enemy sometimes, so don’t listen to it!

If you want something different for your business and are ready to make some changes, the answer might be simpler than you think–and it might have more to do with your mindset than anything else. In today’s episode, I want to talk to you about how to show up in your business, stop playing small, stop comparing yourself to others, and start moving forward on a path for success on YOUR terms.

• (1:33) How the little things that we get hung up on keep us from showing up big in our business, and at home.
• (5:31) Your success is not based on your circumstances and has very little to do with what happens on a daily basis.
• (6:40) Why a lousy mindset leads to worse patient outcomes.
• (10:43) The power of being decisive, getting in, making the call, and saying “Let’s go.”
• (15:57) One question to ask yourself about how you show up in business (and in life).
• (19:00) A simple exercise you can do to inspire massive change in your life AND make it happen.
  

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In this digital age, everyone is online and everyone has a website. And if you’re a practitioner (and a business owner!) then your website should be as warm and inviting as your own home. There’s a big difference between a basic website and a great website, and I’m going to share five key elements that will make sure that your website is working for you to help grow your practice.

When I work with practitioners, I love to do a deep dive on their website to review the content, the “About” page, and the services they provide. I’m looking to see if the layout is clean and tidy. Do they have a call to action?  Does the website tell me what they’ve done and how they can help me, or is it just about them? Ultimately, the goal should be to help convert visitors and prospects into patients, and I’m here to help you do that.

So today, I’m going to walk you through the five key elements of a website that’s built to convert. I’ll share some tips on how to create a website that resonates and attracts the patients that you want to see, and with a few simple changes you’ll be turning those page clicks into new patients in no time my friends!

• (2:16) Why simply having a website isn’t good enough anymore.
• (7:58) How to write a headline that grabs a viewer’s attention–and why you should keep it simple.
• (12:08) The importance of adding your phone number above the fold and on the very top of your homepage, even if you have a Call Now button right next to it.
• (13:38) Why it’s so important to have the same call to action across your entire site.
• (15:44) The types of photos to include on your website–and why you shouldn’t fill the page with photos of yourself
• (17:26) Why your About page isn’t about you, but about resonating with your patients.
• (22:44) How ClinicalCatalyst.com can help you evaluate and optimize your website for free right now.

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Whether we like it or not, most of us are business owners–and there’s a huge difference between working in your business as a clinician versus working as a CEO. I know you’ve heard me talk about this before, but I also know there’s a lot of people out there that struggle with this juggling act and I have some information that I just need to share because I’ve been there before and I want to help! 

As business owners, we pay taxes, hire people, make marketing and advertising decisions, and run offices. As clinicians, we see our patients, evaluate what’s wrong, and make recommendations to ensure the best possible health outcomes. These are two separate hats, and if you own a business, the bucks stops with you because you’re the CEO.

Today, I want you to understand the difference between being a clinician and being a CEO, help you transform your practice, and become the business leader you’ve always aspired to be–and give you the power and confidence to make more effective decisions than ever before.

• (2:12) The difference between the clinician and the CEO hats–and why you don’t want to be wearing the clinician hat when you make major business decisions.
• (6:30) Why you shouldn’t be thinking like a clinician when you hire new talent and why your guidance and direction is vital for your business to thrive.
• (17:14) The simple action steps to move your business forward right now.
• (19:20) How running your business like a boss will increase productivity, profit, and satisfaction.

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Lots of practitioners feel like they don’t have time to create tons of high-quality content for a wide array of channels. And if this sounds familiar, you’re definitely not alone. Day in and day out, you’re busy taking care of patients, you’re running a business, managing your staff, and wearing all these hats and probably not sure if you’re coming or going! 

Well, my friends, I have some good news for you. Your content problems might be easier to solve than you think it is! What if I told you that if you can make the time to produce a single piece of content each week, that you can repurpose it across ALL your social media channels in an authentic that resonates with your clients? 

In this episode, I’ll walk you through how you can easily produce a great piece of content that’s highly relevant to your patients. And once you have your content created, I’ll share some very simple steps you can take to create SIX different types of content from that single asset, while adding value along the way.

• (2:34) Why more is better when it comes to content–but not all content is created equal.
• (4:44) The six different types of content that will help you stay connected with your patients.
• (15:04) Why you need to end each piece of content with a call to action.
• (17:54) The value of doing a Facebook Live or IGTV appearance twice a week.
• (20:11) How to find someone affordable to help you make the most of your content.

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Do you ever feel like you’re stuck in the rut of a fee-for-service business model? Days and weeks go by where you’re showing up, you’re seeing patients and generating that revenue, but you’re still feeling dissatisfied? 

And what about a vacation? How is that going to happen if you’re not there to see those patients and keep that money coming in the door? Well my friends, that’s why I’m here. There IS a way through this and on today’s podcast, I’m going to show you how. Because let’s face it, if your practice only makes money when you’re seeing patients one-on-one, that needs to change.

In today’s episode, I’m going to share some tips and strategies that can help take pressure off of the fee-for-service model. You’ll learn some ways to generate recurring revenue, create some additional income streams, and give yourself the power to take a well-deserved break every once in a while!

• (3:53) Why fee-for-service puts a ceiling on our income–and why I recommend having a full cash practice.
• (6:45) The value of bringing on a virtual assistant–and how to build a lean, highly efficient management system without breaking the bank or your budget.
• (7:38) The types of practices that benefit from implementing a membership model–and what different memberships can look like.
• (22:12) Why I recommend practitioners offer high-end, VIP services to patients willing to invest in them.

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Please also consider rating and reviewing my show on Apple Podcasts! Reviews go a long way in helping us build awareness so that we can help even more clinicians build profitable practices---just like you! Be sure to leave an honest review and let me know what you loved most about the episode!

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What do you do when a patient goes silent or “ghosts” you? It happens to the best of us. Patients get busy, life happens and follow-up appointments get missed. And we’re so busy taking care of the patients in front of us that the ones that don’t come back just silently drift away into never-never land.

This represents lost revenue and delayed results for your patients – neither of which is a good thing! So how do we prevent this from happening? What can be done to bring these wayward patients back in the door?

Well my friend, you’re in luck. In this week’s Clinical Entrepreneur episode, I’m giving you the inside scoop on how to stay connected with your patients, what you should do if they’ve gone silent on you, and I’ll help you create a reactivation strategy to make sure that they think about you when they’re ready to come back!

Gold Nuggets

• (2:01) Some of the most common reasons that patient’s miss their appointments.
• (5:22) The incredible value in sending a weekly email to stay in front of your patients.
• (11:06) How a gentle phone call helps show that you care and are thinking about them.
• (12:38) Tips for reconnecting with patients on a personal level through social media – and how to be authentic when you do it.

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If you enjoyed today’s episode of The Clinical Entrepreneur, hit the subscribe button in Apple Podcasts, (or wherever you listen) so future episodes are automatically downloaded directly to your device.

Please also consider rating and reviewing my show on Apple Podcasts! Reviews go a long way in helping us build awareness so that we can help even more clinicians build profitable practices---just like you! Be sure to leave an honest review and let me know what you loved most about the episode!

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Many great clinicians struggle with the business aspects of their practice which is understandable. If you’d wanted to be a business guru, you would have opted for an MBA! But there are few things that are absolutely foundational for getting your practice/business off to a great start – and one of them is knowing your core values. 

These are more than just a trite list you throw together just for the sake of it. When you have core values that reflect who YOU are as a person, they can actually become your guardrails and guiding principles for your practice. 

Once you have those core values defined, you’ll be able to hire the right people that align with who you are and what your business is all about. And not surprisingly, your business will begin to flourish when each member of your team is focused on the same goals.

In this episode, I’ll share a few of my core values to help you get started. As you identify the core values that are important to you, you’ll see how they can make your practice more effective and even more profitable!

Gold Nuggets

• (1:53) Why stellar clinicians often struggle with the business side of their practice.
• (4:30) Why customer service is one of the most important core values in my business.
• (6:35) Tips for framing core values of your own to improve the quality of your work, your team’s performance, and your overall customer satisfaction.
• (13:29) Tools that can help you create visuals for your staff to keep your core values top of mind.

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Please also consider rating and reviewing my show on Apple Podcasts! Reviews go a long way in helping us build awareness so that we can help even more clinicians build profitable practices---just like you! Be sure to leave an honest review and let me know what you loved most about the episode!

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One of the things I hear from practitioners is the love-hate relationship they have with social media. I get it. I have the same issue too! But if you want to connect with your patients in an authentic and meaningful way, social media is a great tool, when used correctly.

Social media is called social media for a reason – because that’s where we get social! And most of your patients do their socializing on it every day. So it’s high time to get intentional about creating connections with your patients!

In today’s episode, you’ll learn how to create meaningful social content that resonates and connects with your audience. I’ll share some great tips and tools to help you get over your fears. Before you know it, you’ll be effortlessly connecting with the patients that you serve.

Gold Nuggets

• (1:48) Why every practitioner who doesn’t have a steady stream of perfect patients needs to be on social media.
• (6:57) The three types of social content to help you connect and the tools that will inspire you to create it.
• (12:20) The importance of branding your online content.
• (16:06) Why consistency is king.

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Please also consider rating and reviewing my show on Apple Podcasts! Reviews go a long way in helping us build awareness so that we can help even more clinicians build profitable practices---just like you! Be sure to leave an honest review and let me know what you loved most about the episode!

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Even if the people around you wouldn’t describe you as a perfectionist, there’s a good chance that you struggle with some form of perfectionism. (We all do..) If you don’t like doing things halfway, if you hate when mistakes are made, or get frustrated when things aren’t exactly as you want them, guess what – you just might be a bit of a perfectionist! 

Don’t get me wrong, this isn’t necessarily a bad thing. However, perfectionism may be stopping you from getting your message out into the world. It can get in the way of serving our patients, families, employees, and teams. Trust me, my perfectionism almost prevented me starting this podcast! 

So today, I want to talk to you about the different ways perfectionism stops us from performing at our best. I’ll share some examples of how I got over my own fears, and hopefully help the perfectionist in you to feel authentic and show up in a big way - even if it’s not perfect.

Gold Nuggets

• (3:56) Why perfectionism is just a different form of control and why it slows us down.
• (5:54) The link between perfectionism, fear, and our brain’s fight-or-flight response - and how I conquered this fear to launch this podcast.
• (10:30) Why I was so scared to launch a course in 2016 - and how I changed my mental game, leaned into the challenge, learned, and grew from the experience.
• (13:45) The beauty in getting out there, being vulnerable, and being yourself.

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If you enjoyed today’s episode of The Clinical Entrepreneur, hit the subscribe button in Apple Podcasts, (or wherever you listen) so future episodes are automatically downloaded directly to your device.

Please also consider rating and reviewing my show on Apple Podcasts! Reviews go a long way in helping us build awareness so that we can help even more clinicians build profitable practices---just like you! Be sure to leave an honest review and let me know what you loved most about the episode!

• Click here for Mobile, scroll to the bottom, tap to rate with five stars, and then select “Write a Review.”  
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THANK YOU!