The CMO Podcast

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products. 

Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.

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Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.

Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on a career path aligning consumer insights and brand purpose. 

In her new role at Paypal, Jill tells Jim how she wants to solve problems that matter to global consumers and Paypal's vision to do good in the world.  

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Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the past decade, becoming an incredibly relevant lifestyle brand. 

Adam talks to Jim about how connected Puma is to their purpose and the company's brave history when it comes to causes. He explains how important the brand ambassadors are when it comes to spreading the brand's values. He also discusses Puma's shift from simply a shoe company to a culture, fashion, and lifestyle brand.

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Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company DDB. Forbes most recently listed her as one of the World's Most Influential CMOs in 2018 and 2019. 

Since the time of this recording, Heather has moved on from Harley-Davidson. While she was at the company, she did great things and loved every minute of it. Her passion for the brand is palpable, as she discusses her beginnings learning about riding motorcycles from her grandfather and what it's like to ride an electric Harley. She also talks about what it takes to evolve a brand that is over 100 years old through passion and purpose.

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You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that because he feels a person's career should be about gaining knowledge not a ladder that must be climbed from one position to the next. In addition to American Express, Diego held executive marketing positions at J.Crew and Vogue magazine. He is currently the EVP and CMO of Verizon, a role he has held for the last 5 years. In 2007, Ad Age named Diego in their list of Marketing Top 40 Under 40 list. 

In this discussion, Diego talks deeply about his career and why he thinks loyalty and partnerships are so important when it comes to a client's relationship with agencies. Plus, the two have a poignant talk about Diego's late father who fought for democracy in Argentina. 

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Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP. 

In this conversation, Alegra talks about how to act quickly to stay ahead of trends while being mindful to listen to her team as they move forward. She also talks about the exciting challenges of re-building this culturally relevant brand through their heritage products

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Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman. 

In this episode, Seth discusses onboarding at Equinox and explains why they are a fitness club, not a gym. Seth stresses the importance of hospitality and customer service not only for Equinox but for all companies. 

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When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo. 

In this episode, Selena discusses how she got into marketing after studying math and art history at Princeton. She stresses how important it is to understand the difference between marketing and brand. Selena talks about how using real time data successfully makes Away customer obsessed.

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David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has been successfully marketing all sections and franchises of the company, including journalism, culinary content, television initiatives, podcasts and more. 

David joined The New York Times in 2016 as Senior Vice President and Head of Audience and Brand, where he led the development of award-winning advertising campaigns. In 2018, he was named one of Business Insider's “25 Most Innovative CMOs in the World.”

Before joining the newspaper, David worked in brand development for both consumer products and digital media. Some of his highlights include the launch of Axe body spray and taking the reigns of Unilever's USA hair care division. After that, he joined Pinterest, where he was tasked with expanding the appeal of the brand.

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Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at Salesforce. Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution. 

In this discussion Stephanie talks about her career in marketing and how the role of CMO is evolving. She puts an emphasis on getting input from customers and explains why Salesforce, while doing extremely well, is reinventing how they go about brand awareness. 

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