The most played episodes among Podcast App listeners.

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   Number 1: PepsiCo's Formula for Building Enduring Brands with Mark Kirkham

   What does it take to market some of the world's most iconic brands? Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation. Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing leadership roles across North America, Europe, Asia Pacific, and Latin America, helping shape global campaigns, expand iconic brands, and lead innovation around the world. Before PepsiCo, he built his foundation in research and analytics at Forrester and Nielsen before moving into brand management at Procter & Gamble. The conversation also becomes a masterclass in leadership. From developing future CMOs to writing a weekly letter to his marketing team, Mark shares why trust, transparency, curiosity, and continuous learning are the foundations of building both great brands and great leaders. — Meet The CMO Podcast On the Road The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22— Interested in partnering with The CMO Podcast?! Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders. Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together. Email us at [email protected] — Produced by vYve The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last. Learn more about vYve and The CMO Podcast community at www.vyve.co. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

   September 02, 2026·48min
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   Number 2: Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt

   "Creativity is all about creating desire." So what makes people truly desire a brand? This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most powerful drivers of all: creativity. Jim is joined by:Ryan Dullea, Chief Growth Officer at ReckittJennie Weber, Former Chief Marketing Officer at Best BuyMatthew Bull, Chief Creative Advisor at AB InBev Together, they discuss how leaders create cultures where creativity can thrive, why teams need permission to take risks, how healthy debate leads to stronger ideas, and why AI should accelerate human creativity rather than replace it. Along the way, they share lessons from building some of the world's most iconic brands and explain why the best marketing doesn't just capture attention. It creates genuine desire. Recorded live during the Cannes Lions Festival, this conversation is packed with practical leadership lessons for anyone looking to build stronger brands, stronger teams, and more creative organizations. — This week’s episode is brought to you by Havas and Infillion. — Meet The CMO Podcast On the Road The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22— Interested in partnering with The CMO Podcast?! Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders. Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together. Email us at [email protected] — Produced by vYve The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last. Learn more about vYve and The CMO Podcast community at www.vyve.co. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

   August 12, 2026·37min
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   Number 3: Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika

   What makes someone fall in love with a brand? Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of. Joining the conversation are…Kelly Mahoney, Chief Marketing Officer of Ulta BeautyMitchell Halliday, founder of Made by Mitchell;Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika. Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mitchell reflects on building a brand that's "made for everyone," Durana shares why she believes "true luxury is your health," and Kelly explains how Ulta has become a trusted home for founder-led brands and the communities behind them. Whether you're building a global retailer or launching your first company, this conversation is packed with lessons on authenticity, partnership, leadership, and creating brands that people don't just buy, but proudly choose to belong to. — This week’s episode is brought to you by Infillion. — Meet The CMO Podcast On the Road The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22— Interested in partnering with The CMO Podcast?! Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders. Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together. Email us at [email protected] — Produced by vYve The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last. Learn more about vYve and The CMO Podcast community at www.vyve.co. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

   August 19, 2026·48min
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   Number 4: Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

   Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and as the Chief Marketing Officer of Mercado Libre, an official tournament partner. Mercado Libre has grown from an online marketplace into Latin America's leading ecommerce and fintech ecosystem. Operating across 18 countries with nearly $29 billion in annual revenue and a market value exceeding $90 billion, the company has become one of the region's most valuable and influential businesses. Sean shares the leadership principles that have guided both his career and the company's extraordinary growth. From helping build marketing capabilities that last beyond any individual leader to embracing curiosity, calculated risk-taking, and constant reinvention, he explains why today's CMO must think less like the star of the show and more like the executive producer behind it. Whether you're building brands, leading teams, or navigating your own career, this conversation is packed with practical lessons on growth, leadership, and staying curious. — This week’s episode is brought to you in partnership with Mercado Libre and Infillion. — Meet The CMO Podcast On the Road The CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know! Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22— Interested in partnering with The CMO Podcast?! Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders. Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together. Email us at [email protected] — Produced by vYve The CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last. Learn more about vYve and The CMO Podcast community at www.vyve.co. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

   August 05, 2026·1h 1min
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   Number 5: Emily Silver (Dick’s Sporting Goods) | Sports, Leadership, and Thriving Through Change | From the Vault

   With the Olympics bringing the world together once again through sport, we’re sharing an episode worth revisiting that feels especially timely. This week, join us as we reach into the vault to share an episode captured live at the Adobe Summit in Las Vegas in March 2025. Jim was joined on stage by Emily Silver, SVP, Chief Marketing, eCommerce & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, bait and tackle. Today, Pittsburgh based Dick’s Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports, and is a major partner of Team USA and the official sporting goods retail provider for the Olympic and Paralympic Games. Emily has worked at Dick’s for about 18 months after spending over 16 years at PepsiCo in about nine different roles. Her CEO, Lauren Hobart, was appointed Dick’s CMO in 2011 and previously held that role for several years. Tune in for a personal conversation that speaks to the positive influence of sports, something we as a community have been reminded of through watching the Olympic and Paralympic Games this year. — This week's episode is brought to you by Deloitte. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

   February 18, 2026·49min
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