The CMO Podcast

Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Adobe’s CMO and EVP she has pioneered and embraced the shift to digital advertising by deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. 

Ann has also been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, and many more accolades. Ann also serves on the boards of the toy company Mattel. 

In this conversation recorded from Cannes Lions, Jim talks to Ann about how she helped Adobe find its purpose and how Adobe is now synonymous with the word "creative."

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Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed Twitter become more than just a social media company, but a sounding board that empowers brands to get in front of consumers. 

In this conversation, we talk about how Twitter has evolved into more than just a character count, which brands are utilizing it to its fullest potential, and why Alex hates the phrase "social media." 

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Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author, entrepreneur and founded L2 after developing an algorithm to assess the digital competence of brands. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, Urban Outfitters, and Berkeley's Haas School of Business.

On this episode, Scott and Jim talk about how reaching consumers is becoming more difficult and nuanced. He also thinks that we are about to live in a "post-brand era" and companies are going to cater directly to the consumer's needs moving forward. To hear more Scott in your ear, check out his fantastic podcast, Pivot co-hosted by the great Kara Swisher! Also, be sure to pick up his latest book The Algebra of Happiness.

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When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kraft Heinz he held executive roles at both AB InBev and Unilever. In this episode Eduardo Luz explains his leadership style and why it's important for a company to state their principles.

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Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _ and has also worked at Unilever. Mr. Machado is currently serves as the groundbreaking CMO of fast food giant, Burger King.

In this episode Fernando discusses the importance of creativity when it comes to building a powerful marketing campaign.

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How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in the world is going above and beyond to find purpose to connect with consumers, and a lot of their success has to do with Frank Cooper.

Frank is BlackRock's CMO and when they asked him to join them he was originally going to pass, but you'll hear how they changed his mind. His career path is probably one of the most unique of any CMO's. Before joining BlackRock, Frank went to school at Berkley then Harvard Law. He held positions at AOL, DefJam, Pepsi and BuzzFeed. In this conversation, Frank candidly discusses the importance of finding passion in your work, stepping outside of your comfort zone, and the importance of learning on the job. 

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Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loyalty Marketing, Advanced Analytics, Guest Strategy, Consumer Insights more.

In this conversation Jim talks with Lilian about how MGM is more than just a "casino" or a "resort," but how it is actually one of the largest entertainment companies in the world. With this unique perspective Lilian was able to forge a unique and inclusive identity for MGM.

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Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strives to make sure each of his brand's purpose is front and center. Pedro also oversees the brewer's global innovation unit, called ZX Ventures. In this episode Pedro talks about what each brand means to him, how he conveys those stories to consumers, and why its a privilege to take the flag of beer forward.

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Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purpose. Kristin has been responsible for some of Chase’s most successful campaigns including the launch of the Chase Sapphire Card, Chases partnership with Serena Williams, Kevin Hart, and so much more. Kristin shares her insights on how to create a lifestyle brand out of a financial institution like Chase, and why it's important to remember that the consumer ultimately call the shots.

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What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.

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