The CMO Podcast

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of incoming students. 

During his tenure, HBS is largely considered one of the best business schools in the world, and is the most well-known business school by the general public. In this conversation, Jim and Brian talk about a business school's purpose, and what makes a great leader.

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Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S'well that is taking on our consumption of plastic. Josh spent 10 years at Unilever then became the VP of Brand Communications at Chobani. Before joining S'well he was the CMO for Tommy John. 

Josh talks about going from being an actor and stage director to being a marketer in the corporate world. He discusses how much we use plastic and how S'well is growing to promote their purpose and spread the word on re-usable bottles.

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This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! 

Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! Birchbox is one of the first monthly subscription services that sends its subscribers a box of four to five selected samples of makeup. Amanda's purpose is not to figure out how to be the biggest direct to a consumer beauty box, but to build an experience for their customers.

In this conversation, Amanda talks about how she took a big risk joining Birchbox by leaving a job she loved in a field completely different from marketing. She describes the full circle adventure that motivated her to join Birchbox and how it all began when she met the founders when they were in business school, and offered them free marketing advice during their crucial first year. This live recording of the CMO Podcast was recorded at Made By We.

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David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina published the business book, "New to Big" which talks about their The Growth OS which is a tool that bionic uses to help established organizations think like entrepreneurs and venture capitalists. 

In this conversation, David and Christina get candid about how large companies need to approach growth differently in order to compete. They also explain the Growth OS, and how startups have a competitive edge. 

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Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including Travelocity and Guilt. Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Officer at Citi Bank and is currently a board director of Nike. 

On this episode, Michelle talks to Jim about her mentors and how they played a part in her leadership decisions. Plus, how each position through out her career helped inform her on how to lead with purpose in her new roles. During her time at IBM, Michelle has not only brought attention to all the great things Big Blue is doing but also upended the corporate communication model to be more "agile." This is an episode that will inspire you and help you understand how to best motivate your team and colleagues.  

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In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales Chief for Google, the CEO of AOL, and recently started the direct-to-consumer endeavor, The DTX Company. His travels have put him face to face with countless marketers and CMOs.

Tim discusses his interesting career path, how mentors have helped him as he's navigated different areas of business, and the important relationships he's had with CMOs. 

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Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of SAP, a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in Forbes' 2019 list of World's 50 Most Influential CMOs.

Speaking with Jim from Cannes Lions, Alicia discusses lessons learned about hard work, never abandoning your team and how SAP is helping solve real world problem. Plus, her goal to make SAP one of the top 10 brands in the world.  

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Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand.

In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it stimulates innovation, and how industry disrupters help feed creativity. Plus, the amazing story of Roel's meeting and subsequent work with Nelson Mandela.

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Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services. 

As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around consulting partnerships with well-known companies such as Apple, Twitter, Salesforce, Adobe and Microsoft.

Now Lorraine is the SVP and Chief Marketing Officer at ADP. Her leadership is breathing heart and soul into this human resource company in very interesting ways. Since she started there, the company’s shares have gone up significantly, along with their acquisition of new customers.

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Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is responsible for the voice and image of one of the most massive global brands. A married father of 5, Dean balances the pressures of his high profile job with the demands of being a dad.

Speaking at Cannes Lions, Jim and Dean discuss everything from Dean's childhood growing up in the streets of Manilla, Philippines, contracting polio in his youth, how his career affected his family life, and much more.

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