Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands.
 
Check out Shopify: https://www.shopify.com/colinandsamir Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands. Check out Shopify: https://www.shopify.com/colinandsamir Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on The Colin &amp; Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands.
 
Check out Shopify: https://www.shopify.com/colinandsamir Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

11 Marketing Rules every Creator needs to know: Kate Tolo

Let's talk about the recent YouTube updates
 Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's talk about the recent YouTube updates
 Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Inside YouTube's New View Count, Monetization Rules, and Netflix Fight

Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today:
 
As distribution for brand reach. 
As talent for native likeness. 
As directors and creatives using platform expertise. 
As consultants bridging the gap between major corporations and internet culture. 
 
Lastly we review some of our favorite creator ads on YouTube with our story produce Conor. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today: As distribution for brand reach. As talent for native likeness. As directors and creatives using platform expertise. As consultants bridging the gap between major corporations and internet culture. Lastly we review some of our favorite creator ads on YouTube with our story produce Conor. Learn more about your ad choices. Visit megaphone.fm/adchoices

Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today:
 
As distribution for brand reach. 
As talent for native likeness. 
As directors and creatives using platform expertise. 
As consultants bridging the gap between major corporations and internet culture. 
 
Lastly we review some of our favorite creator ads on YouTube with our story produce Conor. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

4 Ways Creators are Making Money in 2026

In this episode of the Colin and Samir Show, we talk to Twitch CEO Dan Clancy about the platform’s unique place in internet culture, the creator economy, and the future of livestreaming. Dan shares why Twitch isn’t trying to compete with YouTube, how the platform supports community-driven creators, and what really happened with those exclusive Twitch contracts. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

In this episode of the Colin and Samir Show, we talk to Twitch CEO Dan Clancy about the platform’s unique place in internet culture, the creator economy, and the future of livestreaming. Dan shares why Twitch isn’t trying to compete with YouTube, how the platform supports community-driven creators, and what really happened with those exclusive Twitch contracts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Colin and Samir Show, we talk to Twitch CEO Dan Clancy about the platform’s unique place in internet culture, the creator economy, and the future of livestreaming. Dan shares why Twitch isn’t trying to compete with YouTube, how the platform supports community-driven creators, and what really happened with those exclusive Twitch contracts. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Twitch CEO Dan Clancy : Why live streamers are driving culture in 2025

Jack Coyne is a filmmaker and YouTuber based out of New York City that got his start working for Casey Neistat. After a complete overhaul of the company by CNN, Beme was restructured and Jack was let go. Within days of the news Jack released a video on his personal YouTube channel that garnered over 1.2 million views and launched his career as a YouTuber. Enjoy our conversation with Jack about working with Casey, his time at Beme, and finding your voice as a YouTuber. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Jack Coyne is a filmmaker and YouTuber based out of New York City that got his start working for Casey Neistat. After a complete overhaul of the company by CNN, Beme was restructured and Jack was let go. Within days of the news Jack released a video on his personal YouTube channel that garnered over 1.2 million views and launched his career as a YouTuber. Enjoy our conversation with Jack about working with Casey, his time at Beme, and finding your voice as a YouTuber. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jack Coyne is a filmmaker and YouTuber based out of New York City that got his start working for Casey Neistat. After a complete overhaul of the company by CNN, Beme was restructured and Jack was let go. Within days of the news Jack released a video on his personal YouTube channel that garnered over 1.2 million views and launched his career as a YouTuber. Enjoy our conversation with Jack about working with Casey, his time at Beme, and finding your voice as a YouTuber. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Jack Coyne on working with Casey Neistat, Beme News and Finding your own voice as a YouTuber

You Might notice that YouTubers are starting podcasts. But why would video creators be interested in audio? We break down our reasons for why it makes sense that YouTubers are starting podcasts in 2018. This is also the topic of our most recent YouTube video, check it out at YouTube.com/ColinandSamir Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

You Might notice that YouTubers are starting podcasts. But why would video creators be interested in audio? We break down our reasons for why it makes sense that YouTubers are starting podcasts in 2018. This is also the topic of our most recent YouTube video, check it out at YouTube.com/ColinandSamir Learn more about your ad choices. Visit megaphone.fm/adchoices

You Might notice that YouTubers are starting podcasts. But why would video creators be interested in audio? We break down our reasons for why it makes sense that YouTubers are starting podcasts in 2018. This is also the topic of our most recent YouTube video, check it out at YouTube.com/ColinandSamir Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Why Every YouTuber Has a Podcast

One of the most commonly asked questions is how did we meet and how does our partnership work? We’ve found it’s fairly unique to have a creative partnership like we have. So we decided to dedicate our first episode to breaking down our creative partnership and give you tips on how to successfully collaborate with others. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

One of the most commonly asked questions is how did we meet and how does our partnership work? We’ve found it’s fairly unique to have a creative partnership like we have. So we decided to dedicate our first episode to breaking down our creative partnership and give you tips on how to successfully collaborate with others. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the most commonly asked questions is how did we meet and how does our partnership work? We’ve found it’s fairly unique to have a creative partnership like we have. So we decided to dedicate our first episode to breaking down our creative partnership and give you tips on how to successfully collaborate with others. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Creative Partnerships

Hi we’re Colin and Samir, creative entrepreneurs that love talking about online video and entertainment. We’ll break down the latest trends and bring on friends to talk about their experiences as online video creators. Subscribe for a new podcast every Monday. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Hi we’re Colin and Samir, creative entrepreneurs that love talking about online video and entertainment. We’ll break down the latest trends and bring on friends to talk about their experiences as online video creators. Subscribe for a new podcast every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi we’re Colin and Samir, creative entrepreneurs that love talking about online video and entertainment. We’ll break down the latest trends and bring on friends to talk about their experiences as online video creators. Subscribe for a new podcast every Monday. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

Podcast Trailer

Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday on Spotify and YouTube.com/ColinandSamir.

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The Colin and Samir Show

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