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Is the fitness industry dying?

In this episode, I break down why the traditional large-scale fitness business model is on its last legs—and what the future looks like for fitness, health, and coaching professionals. Spoiler: it's not about chasing huge audiences. It's about niching down, building a small but engaged list, and working with people who value effort over easy buttons.

Here's what I cover:

• Why Ozempic, TRT, AI meal plans, and easy buttons are killing mass market fitness
• Why the future isn't about thousands of clients—it's about 15 to 20 high-quality ones
• The critical shift from broad fitness niches (like kettlebells or CrossFit) to an "effort" niche
• How small, deeply engaged audiences are now more profitable than massive followings
• Why scalable might not be the future—and why that's perfectly okay

🔥 The Big Shift:

• Easy buttons vs. effort: Most people will always choose the shortcut. Your future customers are the rare few who still value doing the work.
• Tiny, rich niches: A handful of dedicated clients can pay you more than thousands chasing fads.
• Keep it small, keep it engaged: A tight-knit, responsive email list beats a bloated, disengaged one every time.

✅ The New Playbook:

• Focus your content on actions and effort—not just tools or modalities.
• Build and nurture a small email list. Don't grow for growth's sake.
• Engage your list deeply. Create real relationships, get replies, solve actual problems.

⏱️ Chapters:

• 00:00 Why the Fitness Industry is Screwed
• 02:45 Easy Buttons: Ozempic, TRT & AI Programs
• 05:30 Why Big Fitness Models Are Dinosaurs
• 08:15 The Power of a Tiny Client Base
• 11:00 Niche by Effort, Not Just Modality
• 14:30 The Email List: Keep it Small & Engaged
• 17:45 Maybe It's Not About "Scaling" After All

The bottom line? The future belongs to fitness and health pros who go deep, not wide—serving people willing to do hard things, building micro-communities, and thriving on high trust and real results. That's how you outlast the wave of easy buttons. Try harder.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#fitnessbusiness #healthcoaching #nichemarketing #nosilverbullets #tryharder #betterhumanbusiness