Today’s guest is knowledgeable and experienced in two hot topics within the collision repair industry… marketing and recruiting. Today, we’ll talk about both. Diane Benting is a long-time member of the collision repair industry, working in various marketing roles at a prominent regional paint jobber before becoming President of BodyShopJobs, a job board for the collision repair industry. Enjoy the show!

Website: www.bodyshopjobs.com

Email: [email protected]

Social: https://www.linkedin.com/in/dmbenting/  

Today’s guest made waves recently, when she announced a major move within the collision repair industry earlier this year. Michelle Sullivan is the CEO of Certified Collision Group, a member network platform that serves nearly 800 highly successful independent collision repair shops across the U.S. and Canada. Today, Michelle and host Cole Strandberg will dive into some high-level industry trends, the future of independent collision repairers, and how independent shops can stay competitive in an increasingly consolidated industry. Enjoy the show!

Connect with Michelle:

[email protected]

https://certifiedcg.com/

https://www.linkedin.com/company/certifiedcg/ 

One extremely positive message that has developed out of the collision industry, particularly over the last few years, is the importance of being involved. That applies both locally and nationally within the collision repair industry. So what better people to speak with about ways to be involved than Josh Kent, Executive Director of The Carolina’s Collision Association, the Gulf States Collision Association, and the Tennessee Collision Repairers Association, and Jill Tuggle, the Executive Director of the Auto Body Association of Texas. Today, we’ll talk about some trends they’re seeing in our industry across the nation, the importance of being involved in your local association, and the value of regional shows for the collision repair industry. Enjoy the show! Connect with the Carolina's Collision Association here: https://carolinascollisionassociation.com/ 

Connect with Auto Body Association of Texas here: https://abat.us/ of email Jill Tuggle here: [email protected] 

Today’s guest is Jordan Beshears, Vice President of Steve’s Auto Body, a two-store— and growing— operation out of the St. Louis area. Jordan and host Cole Strandberg discuss a ton in this episode, including how Steve’s Auto Body has grown to where it is today, the dynamics of a family business, OEM certifications vs. DRPs, some exciting growth plans in the works, and much more. Enjoy the show!

Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordan-beshears-a9020621a/ 

Today’s guest is someone host Cole Strandberg considers to be a mentor… in fact, he hired Cole at his very first job out of school with an investment bank. David Boim is a long-time executive with vast experience in multiple industries within the world of private equity. He’s a turnaround guy from his early days, and now spends a ton of time consulting on business growth, business planning, and exit planning for small and medium businesses with his company, DSB & Associates. Today, we’ll talk about all of that and how it pertains to business leaders in the collision repair space and beyond. Enjoy the show!

Something we are big believers of in today’s business environment is producing high-quality content for your business, and this is especially applicable to collision repair centers. Today, we’ll be speaking with Jon Nigbor, President & CEO of WinWin Videos, a video production company with a ton of experience in the collision industry. We discuss why video is powerful, what kind of content can build trust with your audience, how to go about creating high-quality content, and a lot more. Enjoy the show!

How to connect with John:

Website: winwinvideos.com 

Email: [email protected] 

Phone: 503.720.6431 

It’s no secret that- from the perspective of sales- the last year or two have been good for the collision industry. We have a trend of growing sales and growing backlogs, though the latter seems to be trending downward… so the focus has really been on operations more than on marketing. That needs to change. With that in mind, today’s guest is Daniel Burkholder, Founder of Bodyshop Marketing and former collision operator. Daniel focuses exclusively on digital marketing for collision repairers, so in today’s conversation, we’ll dive into some strategies and tactics to ensure you’re doing what it takes to keep that pipeline full. Enjoy the show!

Website: www.bodyshopmarketing.io

Email: [email protected]

Phone: 855-667-9648 

Today’s guest is Russ Ramsey, CEO of Blue Vista Data Systems. Russ’ background, much like mine, includes a lot of time focused on supplying things for the collision repair industry… so while Russ knows the industry and knows it well, he proclaims to be a bit of an “outsider on the inside” of the collision industry. That resonates with me… Today, a lot of our conversation revolves around safety, training, reducing liability, and ensuring proper repairs, as well as some family business talk. Another them of this episode? While I have spoken in the past about ways to bring in more business, Russ walks through opportunities to generate more profit of the business you already have…I hope you enjoy the show!

For more information visit https://www.bluevistadata.com/ 

G.B. Outlaw… known by most as just “Outlaw” is the President, Partner and Master Facilitator of Next Progression, providing leadership and performance insights, strategies and tools to help organizations and individuals unleash their full potential and make positive difference in the world. Get ready to be energized and motivated, and enjoy the show!