Something we are big believers of in today’s business environment is producing high-quality content for your business, and this is especially applicable to collision repair centers. Today, we’ll be speaking with Jon Nigbor, President & CEO of WinWin Videos, a video production company with a ton of experience in the collision industry. We discuss why video is powerful, what kind of content can build trust with your audience, how to go about creating high-quality content, and a lot more. Enjoy the show!

How to connect with John:

Website: winwinvideos.com 

Email: [email protected] 

Phone: 503.720.6431 

It’s no secret that- from the perspective of sales- the last year or two have been good for the collision industry. We have a trend of growing sales and growing backlogs, though the latter seems to be trending downward… so the focus has really been on operations more than on marketing. That needs to change. With that in mind, today’s guest is Daniel Burkholder, Founder of Bodyshop Marketing and former collision operator. Daniel focuses exclusively on digital marketing for collision repairers, so in today’s conversation, we’ll dive into some strategies and tactics to ensure you’re doing what it takes to keep that pipeline full. Enjoy the show!

Website: www.bodyshopmarketing.io

Email: [email protected]

Phone: 855-667-9648 

Today’s guest is Russ Ramsey, CEO of Blue Vista Data Systems. Russ’ background, much like mine, includes a lot of time focused on supplying things for the collision repair industry… so while Russ knows the industry and knows it well, he proclaims to be a bit of an “outsider on the inside” of the collision industry. That resonates with me… Today, a lot of our conversation revolves around safety, training, reducing liability, and ensuring proper repairs, as well as some family business talk. Another them of this episode? While I have spoken in the past about ways to bring in more business, Russ walks through opportunities to generate more profit of the business you already have…I hope you enjoy the show!

For more information visit https://www.bluevistadata.com/ 

G.B. Outlaw… known by most as just “Outlaw” is the President, Partner and Master Facilitator of Next Progression, providing leadership and performance insights, strategies and tools to help organizations and individuals unleash their full potential and make positive difference in the world. Get ready to be energized and motivated, and enjoy the show!

Our guest today is Giorgio Andonian, Managing Director with FOCUS Investment Banking’s Automotive Aftermarket team. Giorgio spends the bulk of his time in the wheel and tire, automotive services, and automotive technology spaces. The guy is an absolute rising star in the automotive industry! Today, we’ll talk about different opportunities to add related services to collision repair centers, the economic profiles of different segments of the automotive industry to offer a nice frame of reference to collision repair business owners, the future of automotive, and a lot more. Enjoy the show!

Today’s guest is someone host Cole Strandberg met at CIC at SEMA this past year and was immediately blown away by his story and his passion for the collision repair industry. John Melendez is the Owner of JDM Collision, located in Thornton, IL just south of Chicago. John used to be a multi-shop operator but currently operates out of one location. Something John believes you don’t need to be a huge operation to be successful in our industry. John is doubling down in the space, though, and we’ll talk all about that in our conversation today. Enjoy the show! Email: [email protected] Social Media: https://www.linkedin.com/in/john-melendez-576b59294/

Jay Goninen of WrenchWay joins us for another episode of The Collision Vision. He and host Cole Strandberg discuss the current state of the technician shortage as well as the ongoing Technician Pay Survey, providing the transparency desperately needed to attract technicians to the space. Learn more about the survey, and get your technicians to participate, here: https://wrenchway.com/blog/announcing-2024-automotive-diesel-technician-pay-survey/.

Today’s guest is Paul Williams, president of Brightpoint Auto Body, a family office-backed collision repair holding company with three brands and five locations at the time of this recording. Paul’s story is a fun one, and we’ll talk all about what Brightpoint is up to, as well as some exciting topics like family business, working for- and selling to- a large consolidator, and partnering with a family office to scale in a big way. Enjoy the show!

Today's episode is a special one. As some of you know, host Cole Strandberg's dad is a legend in the collision repair industry. Gregg Strandberg founded Filterworks USA (now known as Autotality), a company that eventually became one of the largest paint booth, frame and welding, and wheel and tire equipment distributors in the country. Today, he and Cole will talk all things related to shop buildouts. So whether you're looking to Brownfield or Greenfield new locations, looking to increase productivity in your existing footprint, or just want to hear some fun family banter about the family business, be sure to give this episode a listen. Enjoy the show! P.S. Happy Birthday, Dad!

Nancy Rolland with FOCUS Investment Banking joins us for another episode of The Collision Vision. As you might remember, Nancy is host Cole Strandberg's partner with the automotive aftermarket team at FOCUS, where they work together on M&A and capital raising within the collision industry. On this episode, Nancy and Cole discuss M&A activity in 2023, trends as we move into 2024, and revisit what you can do to increase your shop’s value and make it attractive to the different buyers out there. Enjoy the show!