In part two of Emails Behind the Experience, I’m sharing a lesson straight from inside my course, Email Like You Mean It. It’s called The Confidence Loop — and it explains how every email you send (or don’t send) shapes the client experience.

Because let’s be real: your workflows might be automated, but your client relationships aren’t. And when someone ghosts after a strong inquiry? It’s not your pricing — it’s a confidence gap.

If you want your emails to stop falling flat and start building trust from the very first touchpoint, this episode is for you.

What You’ll Learn in This Episode

Why good work alone doesn’t create raving fans

How communication builds (or breaks) client trust

The core steps of the Confidence Loop framework

Real-world moments that reinforce—or ruin—your client’s decision to book

How to create an email system that builds momentum, not confusion

🔗 Links & Resources Mentioned

Join the waitlist or learn more about Email Like You Mean It

Listen to Part 1: The 5 Workflows Every Creative Business Needs

Why I’m Not Just Talking About Workflows Anymore

3 Must Have Elements for Every Client Email Communication