She Counts

The Courage to Be Nominated: Wanting It, Dreading It


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Nancy and special guest Melissa Miller Furgeson, stepping in for Questian, get honest about the awards nomination cycle in accounting: the longing for recognition tangled up with the dread of asking to be nominated, the fear of losing in public, and the jealousy and imposter feelings most of us have but few admit. They reframe awards as visibility events rather than verdicts, and talk through why showing up, even when you feel undeserving, gives the people around you permission to do the same.


Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/


  • (00:00) - Welcome and Sponsors
  • (01:28) - Episode Theme Awards Anxiety
  • (02:00) - Nomination Text Thread Story
  • (05:07) - Application Glitches and Follow Up
  • (09:33) - Middle School Energy and Visibility
  • (11:43) - Asking to Be Nominated
  • (13:16) - Fear of Losing and Imposter Feelings
  • (17:16) - Jealousy and List Shame Spiral
  • (20:38) - Age Based Awards and Pride
  • (22:45) - Awards as Visibility Machines
  • (25:47) - Nominations Matter Most
  • (26:22) - Sharing the Nomination
  • (28:04) - Awards as Visibility Engines
  • (29:13) - Visibility Gives Permission
  • (30:06) - Ask Anyway Mindset
  • (32:41) - Community Beats Imposter Feelings
  • (34:53) - Why Support Feels Vulnerable
  • (36:08) - Nomination Frenzy Success
  • (39:25) - Discomfort Means Growth
  • (41:45) - Practical Ways to Show Up
  • (44:52) - Scripts for Self Promotion
  • (47:12) - Tag Sponsors and Amplify
  • (48:10) - Final Takeaways and Call In
  • (50:53) - Closing Quote and Farewell

  • Resources
    • Melissa Miller Furgeson on LinkedIn - https://www.linkedin.com/in/melissamillerfurgeson/
    • Insightful Accountant's 2026 Top U.S. ProAdvisor: https://blog.insightfulaccountant.com/insightful-accountants-2026-top-u.s.-proadvisor-awards
    • Insightful Accountant's 2026 Top Advisor Awards: https://blog.insightfulaccountant.com/insightful-accountants-2026-top-advisor-awards 
    • Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
    • Bridging the Gap - https://www.btgconference.com/
    • Forbes Best-in-State - https://www.forbes.com/lists/best-in-state-cpas/
    • Kate Johnson on LinkedIn - https://www.linkedin.com/in/kate-josephine-mcgill-johnson/
    • Ask a CPA - http://aska.cpa/
    • Bookkeeping Buds - https://www.bookkeepingbuds.com/
    • Financial Cents Top Firm Owners to Follow - https://financial-cents.com/resources/articles/top-accounting-bookkeeping-firm-owners-to-follow/
    • Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
    • AICPA Global Women to Watch - https://www.aicpa-cima.com/membership/article/aicpa-and-cima-global-women-to-watch
    • Accounting Cornerstone Foundation - https://accountingcornerstone.org/
    • Alicia Katz Pollock Unofficial QBO Accountant’s Podcast - https://uqb.show/141
      Bookkeeping Buds - https://www.bookkeepingbuds.com/
    • Cindy Schroeder on LinkedIn - https://www.linkedin.com/in/brightbooks/
    • Nancy McClelland’s LinkedIn post re: Ask a CPA members in Top 100 - https://www.linkedin.com/feed/update/urn:li:share:7442429419517837312/
    • Varonica Frye LinkedIn post - https://www.linkedin.com/feed/update/urn:li:activity:7465778446334357504/
    • Jackie Meyer LinkedIn post - https://www.linkedin.com/posts/jackiemeyercpa_jackie-meyer-cpa-cca-phd-candidate-activity-7314405422084300800-Ba9Y
    • Sandy Rehart LinkedIn post - https://www.linkedin.com/posts/sandyrehart_news-i-was-selected-in-insightful-accountants-activity-7467312899435286528-lYj7
    • Heather Deibele LinkedIn post - https://www.linkedin.com/feed/update/urn:li:activity:7445849113671397376/
    • Donna Reade LinkedIn post - https://www.linkedin.com/posts/donnareade_i-almost-didnt-post-this-and-it-was-hard-activity-7445940183075627008-_T9n/
    • Debra Kilsheimer LinkedIn post - https://www.linkedin.com/posts/debliberate_insightfulaccountant-top100-accountingawards-share-7443370349401923584-8vvh/
    • Nicole Davis LinkedIn post - https://www.linkedin.com/posts/nicoledaviscpa_womentalking-entrepreneurship-entrepreneur-activity-7120392377961254914-xanR/
    • Candy Bellau on LinkedIn - https://www.linkedin.com/in/candybellau/
    • Jamie Peña on LinkedIn - https://www.linkedin.com/in/jamie-pe%C3%B1a-teamlegacy/

    SPONSORS: [Bill, Relay, Karbon] 


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    She CountsBy Questian Telka, EA & Nancy McClelland, CPA

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