Topic: The "Danger" of Selling Into One Vertical

Lightning Round: Top 10 Ways to Retain Customers

Question: Jordan from Chicago asks, "I have had a bad year. I sell into Manufacturing and I have five major clients. I have taken such perfect care of them, my competition could not get in. But this year, out of nowhere, my largest got new leadership and changed vendors without even telling me? There is no way I can replace that revenue. Any advice?"

Book: Eat Their Lunch: Winning Customers Away From Your Competition by Anthony Iannarino

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