January 30, 2023

The Dark Side of GTINs: How They Can Harm Your Business

11 minutes

GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, John dives into the dark side of GTINs and shows you how to avoid the common pitfalls.

He also explains how using the same GTIN on Amazon and Google Shopping can benefit your business and when using SKUs instead is better.

Whether you're a business owner or a Google Ads agency owner, this episode can give you the knowledge you need to use GTINs effectively.

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

Related videos:

GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss

🛒 Boost Sales With These Google Shopping Feed Optimization Tips: https://youtu.be/zi-EiSR6k9c

🛒 Learn About GTINs for Google Ads With Shane Morris of GS1 US: https://youtu.be/j67Xq4GUnjM

0:00 Intro | The Dark Side of GTINs: How They Can Harm Your Business

0:32 Guide to Using GTINs in Google Shopping

4:18 When not to use GTINs

8:22 Benefits of using SKUs

12:33 Using the same GTIN on Amazon and Google Shopping

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