In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you should avoid when sourcing or launching supplements on Amazon.

We also cover:

- Why transparency and certificates of analysis (COAs) matter more than ever

- The shocking truth about counterfeit supplements and Amazon’s new testing requirements

- What sellers should know about formulation, claims, compliance, and storytelling

- How AI, TikTok Shop, and creator-driven UGC are changing the supplement game

And yes, the real reason your pet supplements might be more profitable than human ones…

Whether you're a private label seller or building a true brand, this episode will reshape how you think about supplements, compliance, and community-building in 2025. This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

🔔 Subscribe for weekly insights from top eCom founders and marketers.

Timestamps

00:00 Why Most Brands Fail

04:21 Fake Supplements on Amazon

08:16 Hidden Red Flags for Sellers

12:14 Are Manufacturers Lying?

16:03 Protecting Buyers from Scams

20:16 Why You Need a COA

24:04 Sketchy Claims on Amazon

28:01 Risky Supplement Formats

32:37 TikTok Million Dollar Hack

36:48 Pet Supplements Profit

41:21 Launching a New Brand

46:02 Gut Microbiome Trends

50:23 Affiliate Sales Strategy

55:12 Best Packaging Format

59:10 Trademark Ingredient Protection

01:03:01 Gummy Market Surge

01:07:13 Amazon Insider Tips

01:11:26 Pill-Swallowing Solutions

🎙️ Marketing Misfits Hosted by Norm Farrar & Kevin King

Hosted by Ausha. See ausha.co/privacy-policy for more information.