Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recording is from a live session we did a few months back.  Dave and Mitch help you understand how to think about SEO as a strategy in 2022, discuss what’s going on in SEO today, how top B2B SaaS companies are executing on SEO, the biggest opportunities in SEO, common mistakes and myths, who should own SEO, where SEO should sit inside of a marketing team team, and how to measure success with SEO.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

1. Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. 
2. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. 
3. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. 

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson (Sr. Manager, Demand Gen., Chilipiper) and Matt Ferriss (Sr. Director, Enterprise Sales, Bombora). This conversation these questions below:

• How can you get buy-in from leadership to be closer aligned to revenue metrics? (Pipeline, Revenue etc)
• During planning season (quarterly/yearly), how closely should marketing/sales work together to get to the number?
• What cadence is ideal for Sales and Marketing teams to meet?
• Best way to deliver feedback between Sales and Marketing?
• Top tips on creating great sales<>marketing alignment?
• What are the top marketing materials/documentation that Sales teams actually care about?
• How should marketing teams contribute to cold outbound efforts?
• What do the best sales reps do before and after every meeting? How can marketing help?
• What strategies and tactics can Marketing & Sales use together targeting Enterprise accounts?

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

1. Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. 
2. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. 
3. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. 

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave is joined by Breezy Beaumont (Head of Growth, Correlated) and Andrew Capland (Founder of Delivering Value, Previously at Wistia, Postscript) to talk all things product-led growth and B2B startup marketing.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave is joined by Sara-Beth Anders, SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at Greenhouse.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Peep Laja is founderand CEO at Wynter and CXL.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.

"It's impossible to create a marketing strategy for a business that has no clear company strategy."

 Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was employee 12 and CMO at Gusto, where she grew the company 100x to 50,000 customers over 4 years. Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny is used by the world’s fastest growing companies like Ramp, Notion, Snowflake, Qualtrics, Dropbox, Carta, and Brex. Mutiny gives marketers everything they need to drive revenue and prove it — from data and analytics to AI-powered recommendations and content writing.

Marketing leaders are under increasing pressure to drive revenue and to do it quickly…like right away. And if they don’t, they’re promptly shown the door. During this live session for Exit Five Dave and Jaleh dive into what it takes to deliver predictable revenue and thrive as a B2B SaaS CMO in 2022. They share lessons on turning top of the funnel traffic into revenue and cover strategies from top B2B SaaS companies today, including:

• Lessons from Jaleh’s run as CMO at Gusto where she grew the company 100x to 50,000 customers over 4 years.
• How to deliver revenue as a startup marketing leader.
• What CEOs look for when building a marketing leadership team.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ Metrics. Dave and Janessa talk about how dbt Labs has built a community of 25,000+ professionals in analytics and data engineering, lessons as a first-time startup marketing leader, building a relationship with the CEO, transitioning from specialist to generalist, the power of building a training program for customers, and how to build your own publishing company as a B2B SaaS brand.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to CEO, category creation, the muscle of being frugal, the future of martech, and why Metadata is focused on building the "operating system" for marketers today.

Be a part of the Exit Five B2B marketing community at exitfive.com

This episode is brought to you by Metadata: https://metadata.io/

Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more