The Dave Gerhardt Show (from Exit Five)

By Exit Five

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Br... more

4.7

4343 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Dave Gerhardt Show (from Exit Five):

How many episodes does The Dave Gerhardt Show (from Exit Five) have?

The podcast currently has 386 episodes available.

The Dave Gerhardt Show (from Exit Five) episodes:

October 20, 2025Mastering Messaging, Copy, and Clarity with Emma Stratton
#295 Messaging | Dave is joined by Emma Stratton, founder of Punchy, where she helps B2B tech companies sharpen their positioning and write messaging that actually connects. Emma’s worked with hundreds of teams to cut through vague, abstract copy and turn it into language buyers instantly get.

Dave and Emma cover:
How to go from vague to punchy using specificity and buyer empathy
Why most B2B messaging blends into the “sea of sameness” (and how to stand out)
How customer research and real conversations create message–market fit

They wrap with a candid chat on journaling, focus, and how managing your mental energy can make you a better marketer and human.
Timestamps
(00:00) - – Intro to Emma
(03:05) - – What makes B2B messaging actually good
(06:47) - – Common messaging mistakes (and why “clarity > clever”)
(09:45) - – Positioning vs. messaging: what’s the difference?
(13:58) - – Why it’s hard to name great B2B marketing examples
(16:22) - – How to sharpen weak messaging and fix vague positioning statements
(19:30) - – Simplifying complex products without dumbing it down
(22:40) - – How to write for buyers (not just execs)
(26:12) - – Using customer interviews and research to build strong messaging
(30:50) - – Standing out in a crowded, buzzword-filled market
(33:34) - – How storytelling fits into B2B messaging
(36:40) - – Messaging advice for early-stage founders and startups
(39:55) - – How often should you revisit and update messaging?
(42:05) - – Productivity, managing your energy, and staying focused
(45:20) - – Journaling, mindfulness, and being intentional with your time
(49:15) - – Final takeaways
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
50min
October 16, 2025Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon
#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/drive

Timestamps
(00:00) - – Intro
(01:00) - – Why events are making a comeback in B2B marketing
(05:00) - – What Drive is and how it started
(10:00) - – Why every event should start with the landing page
(13:00) - – Lessons from year one and how feedback shaped Drive 2025
(18:00) - – Treating events like products, not projects
(20:00) - – Building connection through “third spaces” and excursions
(25:00) - – Why community is the real ROI of in-person events
(30:00) - – The biggest Drive mishap (and what it taught us)
(35:00) - – Post-event strategy: why the event isn’t over when it ends
(45:00) - – Favorite moments, lessons, and shoutouts from Drive 2025
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
54min
October 15, 2025Email vs. Real Mail
#293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct mail, the Dream 100, and a smart lesson from a non-B2B marketer.
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
13min
October 14, 2025Traveling and The ROI of Events
#291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning before heading to NYC for the Exit Five meetup. I talk about my goals for the week, our plans, why we're hosting a dinner, the value of meeting in-person, remote vs. in office work, and other ramblings.
*If you listened to this: DM me on LinkedIn or email [email protected] - tell me what you want me to cover on this podcast as it relates to marketing, business, or life.
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
9min
October 13, 2025Beyond Copy: How To Use AI to Build GTM Systems That Scale
#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.

Dave, Dan, and Eoin cover:
How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidth
The frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AI
Why marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflows
Together, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams.

Timestamps
(00:00) - – Intro
(01:00) - – The gap between AI hype and real execution
(05:00) - – Dan’s background and how GTM Engineering came to life
(08:00) - – Building repeatable webinar systems with Clay
(12:00) - – How to scale content and events without burning bandwidth
(17:00) - – Eoin’s content creation workflow using AirOps
(22:00) - – Turning sales transcripts into actionable GTM insights
(31:00) - – Using Zapier Agents to automate product marketing tasks
(39:00) - – Refreshing SEO content with AI for better performance
(47:00) - – Where AI fits in your team and how to start small
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
54min
October 09, 2025Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2
#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software marketplaces in the world.

Dave and Sydney cover:
How to design events that truly drive pipeline, using frameworks like “Think, Feel, Do” to plan with purpose
A smarter way to measure event ROI with Sydney’s “Revenue in the Room” approach
How AI is transforming the buyer journey and reshaping what modern marketing teams look like
An episode that will leave you rethinking your marketing strategy, from the events you run to the org you build.

Timestamps
(00:00) - – Intro
(02:00) - – The return of in-person events
(05:00) - – Building community through smarter event design
(07:00) - – Inside G2’s “AI in Action” roadshow
(10:00) - – The “Think, Feel, Do” event framework
(13:00) - – Why details make or break events
(16:00) - – Measuring success with “Revenue in the Room”
(19:00) - – Post-event follow-up that drives results
(25:00) - – How AI is reshaping the buyer journey
(41:00) - – Rethinking marketing orgs for the AI era
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
52min
October 06, 2025Marketing in the Age of AI: CMOs Separating the Hype from What’s Real
#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how leaders are adapting.

Dave and the panel cover:
The most overhyped AI use cases in B2B marketing (and where human nuance still wins)
Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-driven
How CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coaching
Whether you’re experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.

Timestamps
(00:00) - – Intro
(02:00) - – Meet the panel: SOCi, Knak, Bitly
(06:00) - – Has AI met or missed expectations?
(10:45) - – The most overhyped AI use cases
(14:00) - – Why human nuance still matters in personalization
(19:00) - – The imposter syndrome of AI adoption
(22:00) - – The power of AI with memory
(24:40) - – Best AI use cases from the panel
(29:00) - – Scaling global localization with AI
(32:00) - – Training brand teams to be more data-driven
(36:00) - – How CMOs personally use AI in their workflow
(40:00) - – Using AI as a strategic thought partner
(44:00) - – Coaching teams with AI feedback loops
(46:00) - – The frustrations of iteration and tool updates
(50:00) - – Is leadership pushing AI adoption?
(54:00) - – Budgeting and building a modern AI-enabled tech stack
(57:00) - – Final takeaways and closing
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
1h 1min
October 02, 2025Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney
#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall.

Matt and Amrita cover:
Why offline ads like billboards and transit campaigns are making a comeback in B2B marketing
How creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaigns
What B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketing
Whether you’re running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing.

Timestamps
(00:00) - – Intro
(02:00) - – Amrita’s background and career journey
(03:20) - – Why Float invested in offline ads
(05:00) - – Launching their first billboard campaign
(07:00) - – Taking bold risks with creative
(09:00) - – Human-centered messaging vs. product copy
(11:00) - – Expanding into buses, subways, and airports
(14:00) - – Testing (or not testing) creative concepts
(15:00) - – What brand recall really means in B2B
(17:00) - – Measuring lift from offline campaigns
(20:00) - – Balancing brand vs. performance spend
(22:00) - – Lessons from consumer marketing in B2B
(24:00) - – How they chose cities and placements
(27:00) - – Budget breakdown and allocation
(31:00) - – Tracking TV ad performance
(33:00) - – How long to run campaigns for impact
(34:00) - – Advice for marketers considering offline ads
(36:00) - – Closing thoughts and takeaways
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
38min
September 29, 2025How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.

Dave and Kevin cover:
How to be a good marketer even when you're not the Subject Matter Expert
Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks
B2B influencer marketing plays that work
Timestamps
(00:00) - - Intro to Kevin
(05:09) - - How to Be Good At Marketing When You're Not a Subject Matter Expert
(07:47) - - Why You Should Stay Close to Your Customer
(15:06) - - How to Manage a Marketing Team with Limited Resources
(17:25) - - Eliminating Ineffective Marketing Efforts to Drive Real Results
(22:23) - - Signups and Demos Boost From LinkedIn
(23:29) - - How to Attribute ROI in Multi-Platform Marketing
(27:39) - - Creating Authentic and Valuable Content
(32:18) - - Generating Pipeline with Economic Buyer Signals
(33:59) - - Increasing Digital Touchpoints
(37:57) - - How To Maximize Actionability, Volume, and Conversion Rate
(39:43) - - LinkedIn Measurement
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
44min
September 25, 2025How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story.

Dave and Pranav cover:
How to translate your company narrative into concrete marketing campaigns and creative hooks across channels
Why creative output (not measurement) is the biggest bottleneck for most B2B marketing teams today
The frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after month
You can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.

Timestamps
(00:00) - – Intro and audience roll call
(04:00) - – Why narratives often get stuck in a Google Doc
(07:00) - – Foundational docs you need before creating campaigns
(12:00) - – Category entry points and jobs-to-be-done explained
(16:00) - – How to feed company inputs into AI tools
(22:00) - – Generating ad campaign ideas with real examples
(24:00) - – Using analogies (like basketball) to explain complex concepts
(27:00) - – Where AI falls short (and why human judgment matters)
(30:00) - – Mining sales call transcripts for campaign hooks
(34:00) - – Turning customer objections into marketing messages
(38:00) - – Repurposing podcasts, presentations, and blog posts into new formats
(42:00) - – Systemizing idea generation for repeatable output
(46:00) - – Closing thoughts and audience Q&A
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:
Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.
Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.
Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive.
Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
...more
54min

FAQs about The Dave Gerhardt Show (from Exit Five):

How many episodes does The Dave Gerhardt Show (from Exit Five) have?

The podcast currently has 386 episodes available.

More shows like The Dave Gerhardt Show (from Exit Five)

This Week in Startups by Jason Calacanis

This Week in Startups

1,290 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,442 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,258 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

48 Listeners

GTM Live by Passetto

GTM Live

201 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

154 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

212 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

288 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

214 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

361 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

94 Listeners

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders by Chris Daigle

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

23 Listeners