The Unofficial Shopify Podcast

The Declining Churn Fallacy


Listen Later

Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.

Show Links
  • Retention Spreadsheet
  • PPT Deck
  • YouTube Video Series:
    • First Video (One Segment Model)
    • Second Video (Two Segment Model)
    • Third Video (Beta Geometric Model)
  • LinkedIn: Daniel McCarthy
  • Twitter: @d_mccar
  • Churn Fallacy Paper
Sponsors
  • Free 30-day trial of Zipify OCU
  • Finale Inventory
  • Growth Collective
Never miss an episode
  • Subscribe wherever you get your podcasts
  • Join Kurt's newsletter
Help the show
  • Ask a question in The Unofficial Shopify Podcast Facebook Group
  • Leave a review
  • Subscribe wherever you get your podcasts
What's Kurt up to?
  • See our recent work at Ethercycle
  • Subscribe to our YouTube Channel
  • Apply to work with Kurt to grow your store.
...more
View all episodesView all episodes
Download on the App Store

The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

258 ratings


More shows like The Unofficial Shopify Podcast

View all
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

191 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,580 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

568 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,256 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

877 Listeners

Winning With Shopify by Winning With Shopify

Winning With Shopify

95 Listeners

My First Million by Hubspot Media

My First Million

2,620 Listeners

The UpFlip Podcast by UpFlip

The UpFlip Podcast

250 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

201 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

142 Listeners

Moneywise by Hampton

Moneywise

645 Listeners