Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.

Show Links

• Retention Spreadsheet
• PPT Deck
• YouTube Video Series:
  • First Video (One Segment Model)
  • Second Video (Two Segment Model)
  • Third Video (Beta Geometric Model)
• LinkedIn: Daniel McCarthy
• Twitter: @d_mccar
• Churn Fallacy Paper

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