Are you struggling to generate leads and sales for your contracting business? Today's guest, Adam McChesney, shares the best digital marketing strategies that can help boost your business. Adam is a serial entrepreneur, a digital marketing and personal branding expert,
CEO at Builders of Authority and Hite Digital, and host of Entrebrewer podcast.
In this episode, they talk about:
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Adam's journey with digital marketing and personal branding
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Importance of social media for contractors for their local market
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Adam's experience in boosting client's business through digital marketing
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The importance of consistency in digital marketing, whether organic or paid
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Adam's ideal client profile to focus marketing efforts
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Tips for contractors to measure their ROI on digital marketing efforts
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Tracking ROI using call tracking platforms like WhatConverts
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Taking an all-in approach across organic and paid strategies on social media
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Current digital marketing trends like the rise of AI
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Using AI tools appropriately to create content without the risk of penalties
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Common mistakes contractors make with digital marketing
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Balancing work and personal life as an entrepreneur
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Adam's upcoming speaking opportunities for contractors
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Common sales mistakes contractors make without realizing
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Symptoms a contractor may need marketing help
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Tips for contractors to set proper marketing KPIs
Mentioned:
Adam McChesney Website
Adam McChesney (@adamlmcchesney) on Instagram
Hite Digital Website
Entrebrewer Podcast
Builders of Authority Facebook group
Links to resources:
Stop struggling with sales! Transform your business with Eric's FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
TWT Contractor Circle
TWT Contractor Power Circle
And follow his adventures in the pond world at:
Instagram
Facebook
TikTok