Join Kevin King, Norm Farrar, and special guest Mark De Grasse, former President of Digital Marketer, on this exciting episode of Marketing Misfits. In this episode, Mark shares his incredible digital marketing journey. Hear how his early love of content and passion for branding propelled him into the digital marketing world. Now, find out how he is adapting to this new world of AI using lessons from the past.

Mark de Grasse is a quintessential Knowledge Entrepreneur, whose career epitomizes the fusion of consultancy, content creation, and education, all driven by his passion for sharing knowledge and fostering growth.

With an unwavering commitment to innovation, Mark expertly navigates the digital landscape to produce, curate, and disseminate impactful content that resonates with a diverse audience. As the former President of DigitalMarketer.com, one of the original online education companies focused on marketing strategy and execution, Mark enjoys teaching and sharing information whenever and however possible.

Timestamps

0:00 Intro

0:25 Norm and Kevin

1:50 Tackling a Policeman

4:59 Meeting Mark

10:44 Teaching Digital Marketer

14:55 Loving Content

19:49 Wasting Impressions

27:24 Building a Strong Brand

34:55 Being Consistent

43:30 Donating Free Content

50:01 Using AI For Marketers

55:07 AI Bootcamp

1:05:04 NFTs

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Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

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