"You have to trade trust for money."
 
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Summary
In this conversation, Rodrigo Viecilli shares his unique journey from academia to becoming a successful orthodontist and entrepreneur. He discusses the challenges he faced while starting his practice during the COVID-19 pandemic and the importance of digital marketing in a competitive landscape. Rodrigo emphasizes the significance of SEO, Google Maps, and Google My Business in attracting patients, as well as the role of backlinks in building authority. He advocates for collaborative marketing among orthodontists to enhance visibility and patient acquisition, while also highlighting the need for a long-term strategy in digital marketing. In this conversation, Rodrigo Viecilli shares insights on digital marketing strategies for orthodontic practices, emphasizing the importance of location, online advertising, and optimizing Google Maps for visibility. He discusses the necessity of ads for startups, the interplay between SEO and reviews, and the significance of understanding competition in the digital space. Rodrigo also provides advice for new practices on where to allocate marketing dollars and the importance of professional independence in business.


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ORTHODYNAMO - https://orthodynamo.com/


Takeaways

• Rodrigo transitioned from academia to orthodontics, facing unique challenges.
• Starting a practice during COVID-19 required innovative marketing strategies.
• Digital marketing is crucial for survival in a competitive market.
• SEO is essential for attracting patients organically.
• Google Maps and Google My Business are vital for local visibility.
• Backlinks enhance website authority and search rankings.
• Collaborative marketing can benefit orthodontists collectively.
• Content quality is more important than backlinks alone.
• Building a strong online presence takes time and effort.
• Understanding digital marketing potential is key for practice location decisions. Digital marketing mistakes can be costly for small practices.
• Location significantly impacts patient acquisition in orthodontics.
• Online advertising is crucial for new practices to gain visibility.
• A strong offer is essential for effective advertising.
• SEO and reviews are interconnected in driving traffic.
• The Google Map pack is often underutilized by practices.
• Startups should prioritize engaging with knowledgeable marketing firms.
• Understanding local competition is vital for strategic planning.
• Professional independence enhances business integrity and growth.
• Continuous evaluation of marketing strategies is necessary for success.

Chapters
00:00 Rodrigo's Journey: From Academia to Orthodontics
02:56 Navigating Challenges: Starting a Practice During COVID-19
05:58 The Importance of Digital Marketing in a Competitive Landscape
09:01 SEO Fundamentals: Why It Matters for New Practices
11:55 Understanding Google Maps and Local SEO
15:02 The Power of Google My Business (GMB)
18:00 Backlinks: Building Authority and Visibility
21:00 Collaborative Marketing: Strength in Numbers
24:10 Playing the Long Game: SEO and Patient Acquisition
25:47 Understanding Digital Marketing in Small Cities
29:40 The Role of Online Advertising
33:40 Optimizing Google Maps for Visibility
38:51 Strategic Marketing for Startups
44:11 Final Thoughts and Advice for Growth 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.    

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New episodes drop every Thursday!   
Episode Credits:
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero