In today’s episode of The Digital Marketing Podcast, Daniel, Ciaran and Louise discuss the latest trends in Digital Marketing for March 2023. Needless to say Chat GPT has created a storm in the world of digital marketing, and Bing and Google weren’t far behind. In amongst Chat GPT and Bing, is the new Meta Verified membership, which entitles users to a verified badge, impersonation monitoring, prioritisation in comments and more. Other trends discussed include GA4 setup, Twitter blue badge and SEO issues. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please

In today's episode of The Digital Marketing Podcast, Ciaran speaks to Ben Heath, CEO of Lead Guru, a UK based meta advertising agency that helps business owners, entreprenuers and marketers take their campaigns to the next level.   In this insightful interivew Ciaran and Ben discuss Facebook privacy changes, the decline of organic reach and top targeting techniques.

In this episode of the Digital Marketing Podcast, the team delve into Google Web Stories, which are a web-based version of the popular story format. The stories are discoverable through Google Search and the Google App, which can be downloaded via iOS and Android. You can also embed them into your own web pages. Daniel, Ciaran and Louise also explore YouTube’s latest Culture and Trends report, giving some interesting insights into the most notable creators and trends driving video culture.

https://targetinternet.com/resources/alternatives-to-google-analyticsOn 1st July 2023, Google are sunsetting their infamous Universal Analytics and making GA4 the new default, a big move for the 28.1 million websites that use Google Analytics. In light of the change, some users might be researching for other analytics software available. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise their five favourite alternatives to Google Analytics to match your analytics goals, to help you decide which software is right for you. We also have a on these analytics alternatives.

Marketing funnels outline the journey that customers take on their path to purchase, and is a framework that helps yo to consider how to engage with your customers along the different stages of their journey. In this episode of the Digital Marketing podcast, the team discuss the stages of the funnel, confusion at the top and how you can use it together with a user journey map to connect with customers.

Social media can mean very different things to different people based on factors such as their interests, their lifestyle – and often their age. Although overall social media usage has changed dramatically post-covid, there are still large demographical differences between the way users behave online which can help marketers make important decisions when deciding on their social media strategy. You can also check out our We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please

Building community is an extremely effective, but overlooked marketing strategy, as it focuses on establishing real connections with your audience. Building relationships with your users shows how committed you are to understanding their needs, earning their loyalty and trust and can help to improve customer retention. In this podcast episode, Daniel, Ciaran and Louise discuss why it’s important to engage in community building and the different places that community can live. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please

It is without a doubt that AI is becoming more and more advanced and with AI tools, marketers can automate certain cognitive tasks to help them streamline workflows. With AI assisting in the more repetitive admin tasks, we can spend more time on work that work that requires higher level of attentional and emotional input. In this episode of The Digital Marketing Podcast, the team guide you through a range of useful AI tools, inspired by Get Inference's , a toolkit of all the latest AI tools, all in one place and updated daily. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please

You might briefly remember Daniel and Ciaran discussing a content sharing tool last year that was so powerful, they were reluctant to tell you about it. Well, that tool is QUUU Promote and on this episode of the Digital Marketing Podcast, co-founders Matt and Daniel talk to Ciaran about social signals, the tool and how it helped supercharge our reach for the podcast. After 8 years of helping promote blogs for social media, Matt and Daniel also advise on what makes content more sharable and really understanding your audience, what they are actually looking for and what problem you are trying to solve. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please

Happy New Year and welcome back to The Digital Marketing Podcast. It’s the beginning of a fresh year. Usually with this comes New Years Resolutions and we’ve decided to put together our digital marketing resolutions to help you feel prepared for the year ahead. From revising and repurposing successful content, planning customer research and taking a step back to look at OKRs, listen in to this episode for our key themes to focus on throughout the year. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please