The GOST framework is a model for goal setting, that is split into four components; goals, objectives, strategy and tactics. However, there can be a lot of confusion between on how the components differ and how to work GOST into your marketing plan. In this episode of the digital marketing podcast, the team define each of the four core components as well as give examples of how they would be used in practice to help achieve your overall business objectives.

With AI reshaping the content marketing landscape, the bar has been pushed even higher to create engaging content that stands out from competitors and makes an impact on their audiences. Join us in this episode of the Digital Marketing Podcast where we discuss how to develop effective content plans, from researching ideas through to creating a working calendar for content marketing success.

We are back with a Digital Marketing Trends Update for April 2023, and what trends update would it be without AI? In this episode, the team run through some of the latest Google updates, why you shouldn’t forget about Bing, and some of the latest AI tools to assist you in your marketing efforts. We have also launched our latest version of the Digital Marketing Toolkit which you can download today.

In today's episode, Ciaran is joined by Ben Salmon from We Are Crank, a B2B growth agency focused on measurement and data-driven marketing. Ben talks Ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation. Ben's book, (Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales) is one of Ciaran's favourites and is a detailed view on what you should be measuring, how you should be measuring it, and how youcan successfully grow your digital business.

91% of businesses now use video as a marketing tool, and 92% of video marketers reported that it gives them a positive ROI. However, the more video content that surfaces the harder it is to get your content to stand out from the crowd. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss different elements that contribute towards running an effective YouTube channel. The team also unveil our new branding that we have been working on over the past few months, developed with branding and creative agency Wildish and Co, which is now live across all of our channels! We’d love to hear what you think.

In today’s episode of The Digital Marketing Podcast, Daniel, Ciaran and Louise discuss the latest trends in Digital Marketing for March 2023. Needless to say Chat GPT has created a storm in the world of digital marketing, and Bing and Google weren’t far behind. In amongst Chat GPT and Bing, is the new Meta Verified membership, which entitles users to a verified badge, impersonation monitoring, prioritisation in comments and more. Other trends discussed include GA4 setup, Twitter blue badge and SEO issues. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please

In today's episode of The Digital Marketing Podcast, Ciaran speaks to Ben Heath, CEO of Lead Guru, a UK based meta advertising agency that helps business owners, entreprenuers and marketers take their campaigns to the next level.   In this insightful interivew Ciaran and Ben discuss Facebook privacy changes, the decline of organic reach and top targeting techniques.

In this episode of the Digital Marketing Podcast, the team delve into Google Web Stories, which are a web-based version of the popular story format. The stories are discoverable through Google Search and the Google App, which can be downloaded via iOS and Android. You can also embed them into your own web pages. Daniel, Ciaran and Louise also explore YouTube’s latest Culture and Trends report, giving some interesting insights into the most notable creators and trends driving video culture.

https://targetinternet.com/resources/alternatives-to-google-analyticsOn 1st July 2023, Google are sunsetting their infamous Universal Analytics and making GA4 the new default, a big move for the 28.1 million websites that use Google Analytics. In light of the change, some users might be researching for other analytics software available. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise their five favourite alternatives to Google Analytics to match your analytics goals, to help you decide which software is right for you. We also have a on these analytics alternatives.

Marketing funnels outline the journey that customers take on their path to purchase, and is a framework that helps yo to consider how to engage with your customers along the different stages of their journey. In this episode of the Digital Marketing podcast, the team discuss the stages of the funnel, confusion at the top and how you can use it together with a user journey map to connect with customers.