Daniel and Ciaran explore their favourite social media listening and monitoring tools and discuss how brands and organisations can get the most out of them. With these tools, you very much get what you pay for. You can of course opt for the all singing and all dancing Brandwatch which really is in a class of its own. However, there are also some great entry-level and mid-level tools that can cover a lot of ground with social listening without blowing your budget. Useful links Brandwatch Brand24 Learn about Social Listening with Hootsuite Mention.com Also, check out Mention's library of resources which packed full of useful educational content on social listening best practice. Don't miss the Brandwatch blog, packed full of learning, best practice and up to date insights and trends.

Daniel and Ciaran take a fresh look at SE Ranking, Our favourite, complete SEO Tool Suite. We use this for all our SEO reporting and focus and have done for many years now. SE Ranking has really come of age this year with a recent overhaul and upgrade of the entire suite. It’s now so much more than just a ranking tool, and it offers all sorts of useful data sets and features at a price everyone can afford. We explore some of the highlights and features we love.   If you haven’t already, check out their free demo of the full suite which has lots of useful functionality without you having to set it all up. If only more tool providers did this.  In particular, take a look at the Keyword research functionality, which enables you to look at both Organic results and PPC competitor keyword research. We think it’s ace and we hope you will too. Useful Links SE Ranking Try Out SE Ranking Keyword Research Tool Try out the SE Ranking Demo Digital Leadership Programme

Daniel and Ciaran explore VidIQ, a plugin for Chrome and Firefox that gives you a detailed SEO analysis of any video you watch on Youtube. Explore with us how you can use this to analyse your videos to help them surface and get found. It is also amazing to analyse other's videos that are ranking highly in YouTube search. Doing this will teach you a lot about what matters to YouTube and also give a good indication of which videos you might be able to knock off their top spot without too much effort.
 Useful Links VidIQ plugin Keywords Everywhere Listen to our earlier Interview with VidIQ

Daniel and Ciaran discuss the Oculus Quest 2, the new virtual reality headset from Facebook. If you have only ever experienced mobile phone-based virtual reality, this device is an utter revelation. It's a fantastic gaming platform and a tremendous amount of fun. Nothing you have experienced to date using your mobile phone even comes close to what this hardware can do.  We have been exploring how we might use the Oculus Quest 2 for commercial applications. Hear what we found and what surprised us about this incredible piece of hardware. Are virtual reality and mixed reality about to come of age? Will Facebook's new soon to be released Infinite Office change the world remote working and virtual workspaces for the better?  Want to join an Oculus Quest Virtual Training Session? Email Ciaran if have an Oculus Quest and want to try out a planning workshop using Spatial. We will pick at random ten listeners who respond before 1st January 2021, so get in touch. Useful Links Oculus Quest 2 https://www.oculus.com/quest-2/ Space Pirate Trainer  Virtual Reality Meeting platform Infinite Office Promotional Video

Today we are going to cover a tool we mention a lot, but with a difference. Daniel and Ciaran explore what advantages the offers anyone looking to up their content marketing game. Upgrading to Pro gives you lots of value-added features you won't have seen in the free version you have probably all used. For a start, you get unlimited searches, but for one monthly fee, you also get unlimited users for your organisation. Daniel also shares how you can work this into your content marketing workflow to win lots of additional organic traffic. Daniel highlights that we should all be careful with overly invasive dynamic calls to action which obscure the content users are trying to read. Head his wise words. Both Google and users dislike them! See you all again tomorrow. Useful Links

Daniel and Ciaran share the third of their Yulekit tools. Today we are exploring Datareportal.com,  a fantastic compilation of  marketing stats on digital audience behaviour covering both global and country specific digital trends. With both global, country-specific and specialist reports and data going back to 2012, this is a marketing data gold mine for anyone creating a digital strategy. With the whole archive now keyword searchable on the reportal.com website, it's even easier to find the data you need to support your strategic approach. 
 Useful Links Data Reportal Statista Paul R Smith's SOSTAC® planning model 'You looked at the Show Notes' bonus! Not mentioned in this recording but also super useful, take a look at YouGov which publishes lots of searchable research and data on global public opinion. Just Visit:

Daniel and Ciaran are back with the second of their yuletide tools. Today, Daniel shares with us an exciting toolkit for upgrading your team's skills. January is always a great time for getting plans like this into place, so we thought many of you would find this super useful. It's everything you could need to audit, monitor and improve your own and your team's digital skills. Daniel also shares some of the challenges we've been having with our CRM system and Ciaran goes overboard with a Rocky training analogy. Are you enjoying our Yulekit tools? Please share any episodes you love on social channels or leave us a review. If you make use of the toolkit, we would love your views on anything in it you think could be better. Contact us with your feedback. Useful Links Rocky Theme Tune (Just in case you need it.) Get In Touch Download our Digital Upskilling Guide for Teams Sign up for our Digital Marketing Download Email if you haven't already:

Daniel and Ciaran launch the first in our festive podcast marathon mini series. Over the next 12 days, each day we will be bringing you a new tool or shedding some fresh light on the occasional old favourite we haven't yet given enough airplay.   Daniel also announces the launch of our new email newsletter, 'The Digital Download.' This weekly email newsletter will bring you three key things we think are important. No sales message, no product pushing, just helpful useful bite-sized digestible and actionable content. Initially limited to the first 2000 subscribers, sign up quick to avoid missing out. All subscribers will be sent a copy of our updated Digital Marketing Toolkit. Don't miss this. The Toolkit is packed full of all the tools we love, make use of and highly recommend. See you all again tomorrow :-) Useful Links

We speak to  Gil Kahana, Co-Founder of innovative brand ChattyFeet. 8 years ago Gil quit a successful career as a user experience designer to start “ChattyFeet”. The idea was simple. Create socks with illustrated characters that make people feel fun and happy.  It grew from an amusing vision Gil had while at a party, staring at his own plain socks and imagining them animated with characters. So many of us have great ideas but unlike the majority of us, ChattyFeet co-founders Gil & Humberto relentlessly pursued this idea and turned it into a successful brand.  We explore some of the lessons Gil learned steering this fun start up down a path to greater things. From product development to marketing, Gil shares with us some of the secrets that have helped their brand grow.  Discover how they developed their product range from customer insight, and how they used crowdfunding to secure that all important main customer audience. We ask ‘can socks become viral?’ and explore ‘Socks’ as a medium of self expression. If this sounds fun then you should really take a look at ChattyFeet’s product range.  Just a quick glance is guaranteed to put a smile on your face and inspire you to an act of unfettered sock self expression.  Useful Links Visit  or their new   - in a relationship with the British Vogue.  This is their  post. ChattyFeet Christmas hits 2020: ,  and

When posting on social media, does video really get a higher amount of attention than static images? Video is fantastic for telling stories but what tools can you use to help you create video that helps to stand out on social channels? Daniel and Ciaran Investigate.   Over the last few months we been playing around with static images on social vs video and have seen some remarkable results. Ciaran shares exactly how we are doing this, which tools we are using  plus top tips on what we have found works. Since recording this we have been trying shorter form videos in the 8-9 second range as discussed. So far the longer variations are performing better. The things one learns when you take the trouble to test! Ciaran also shares an set theory he has on video helping to drive better engagement on web pages. Does adding video help pages to rank because it drives up engagement? Ciaran thinks it does and shares with us why.   Download our  Final Cut Pro Headliner