Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts and co-author of bestselling CRO book ‘Making Websites Win.’ Karl shares with us their latest big idea, 'The Triple R Technique,' and walks us through how to use it. What Is The Triple R Technique? ‘You can progress much faster if you increase the rate at which you explore avenues and abandon the dead ends.’ Karl shares a simple but incredibly powerful process developed at Conversion Rate Experts to do precisely that. Triple R is a simple, agile and dynamic process and will help you avoid obvious pitfalls. It guides you to find the best way to reduce the risks of your projects failing. Karl shares with us a wealth of smart insights into working more efficiently as a team. Are you protecting everyone in your team from making the same mistakes? Are you syncing with reality as frequently as possible? Is there someone who has tackled something similar that you can learn from? Do you collate all your ideas for a project and rank them on ease of implementation and likelihood to double results? Are you breaking your project down into 'ROI Positive Bitesized Chunks?' We also explore how playbooks can be a great way of boosting the popularity of Standard operating procedures. See an example of this for Webinars [] Learn about Mary's Meals, a fantastic charity, supported by the team at Conversion Rate Experts. Mary’s Meals provides life-changing meals to some of the world's poorest children every day they attend school. Useful Links and get a free copy of their book.

Ciaran talks with Puneet Vaghela, head of innovation at Adzooma about PPC campaigns and how to optimise and refresh your PPC campaigns. Adzooma specialise in creating ai that helps marketers, so we thought their head of innovation would be the ideal person to explore what all marketers can do to further optimise and improve their Ad campaigns.  Want to try something new in 2021 rather than stick with what you know and usually do? We explore some of the neglected channels marketers perhaps haven't explored.    Have you tidied up the changes made to your account during the holiday season? Are you using audiences effectively? Are you targeting your campaigns as well as you could? Are you improving your ad campaign landing pages, so they convert better? You don't have to use AI to optimise your campaigns. There is a whole wealth of ideas anyone active with pay per click ads could put into practice.  We also explore the recently announced changes to Google's keyword matching and talk about the pro's and cons of this big change to how you reach your audience effectively. Listen in and grab a whole bunch of ideas for ways you could further optimise your PPC campaigns for success in 2021.   Useful Links Adzooma AI for PPC https://bit.ly/get-adzooma Google's match type keyword change announcement https://support.google.com/google-ads/answer/10286719?hl=en-GB Microsoft Ads https://ads.microsoft.com/ How To Create a Winning PPC Strategy for 2021 https://adzooma.grsm.io/tidmpr1  3 Powerful PPC Automation Rules to Start 2021 Right https://adzooma.grsm.io/tidmpr2 How Agencies Use Adzooma  https://adzooma.grsm.io/tidmpr3

Daniel and Ciaran cover some bonus material from our recent interview on email marketing. Ciaran explores Philip Storey's predictions for what may develop to fruition in the email marketing space in 2021, including Amp for Email.   Also, Philip shares with us an email fantasy he has around pay-to-subscribe emails from brands. Could that become a thing? Stranger things have happened, and it is an interesting idea. If the content is strong enough, then why not? Useful Links Enchant Agency Amp for Email Mark Robbins Runderwear Mark Pollard-The Four Points The Morning Brew

Catch up on what's now on offer from the top email service providers for those looking to up their game on email marketing. Does your ESP still make the grade, or are they holding you back? Philip Storey from Enchant Agency spills the beans on what's hot in the email tech world. Philip shares how some of the brands he works with are using email to solve complex customer problems. We also explore the myth of the customer journey. Could you improve simplify that overall 'sequential journey' by viewing online interactions as a series of micro experiences? Learn about the strategy and technology successful brands are using to engage their audiences better. Explore what's now possible with an integrated website and email automation and a new range of services innovative esp's are developing to improve what's possible. Useful Links Enchant Agency Exponea Emarsys Klaviyo MailChimp Runderwear

How much of your PPC budget gets spent on clicks from people or machines with no intention of buying or converting? Daniel and Ciaran explore the tricky issue of click fraud and how you can help to prevent it.  We interview Ilan Missulawin, founder at , one of a growing number of companies who help detect and filter out fraudulent  search ad clicks on Google Ads and Microsoft Advertising campaigns. As you will learn, there are all sorts of keyword neighbourhoods that can experience ad click fraud for multiple reasons. Competitors, brand haters, accidental clicks, and even click farms can all increase your ad costs and deplete your daily budget if you let them. Learn how you can help to protect your ad spend using AI software which can automate the process and help prevent your ads from showing to sources of invalid clicks in the first place. Both Google Ads and Microsoft advertising provide help and support to help you catch and stop invalid clicks on your campaigns, and we have directed you to some of their support materials below.  Useful Links Other click fraud prevention services you might find of interest:

Daniel and Ciaran are back for the new year and re-evaluating their focus and what is important for 2021 and the new year ahead. Daniel shares his journey into taming his email inbox, which this year has involved an interesting strategic approach rather than one tool to fix things. The results, as you will hear, have been dramatically positive. Ciaran finally gets tough on link building emails. We also share our thoughts on the importance of conversion rate optimisation and the dangers of just focusing on conversion at all costs. The cost can be way higher than you think. Listen in and learn how to navigate the fine line of conversion rate optimization success. Action this and 2021 might just be the year you fall back in love with your customers, or at least start to understand them better. Useful Links Hubspot The 5 AM Miracle Kinsta Wordpress Website Hosting Screaming Frog SEO Spider Recomendo Tim Ferris Blog Conversion Rate Experts Google Search Console Core Web Vital Reports Google Page Speed Insights Marketing Download Email Newsletter

Daniel and Ciaran share the last of their Yulekit tools. Today we share a resource so powerful and useful dare not actually share its name. Used in the right way, this tool really can supercharge your social sharing. The trick as with many things in digital marketing is to make sure that what you are sharing is of excellent quality and useful. ( Caution: It won't work  on content where you are 'overly sales-y' or heavily promotional.) We have been using this tool successfully for the last 18 months, and it's so good we have been reluctant to share it for fear that too many users might break it as a method. This year alone, it's helped us to promote 38 different content pieces and achieved over 42 thousand social shares and over 11 thousand clicks to our content across various social networks. Best of all it meant our content got seen by 17 million people! `So, you can imagine we thought long and hard about if we should share it and if so how we would share. As this is our final day of the Yulekit podcasting marathon, we settled on sharing the link for those of you who bother with the show notes. Yes, that's you! So go take a peak and scope it out. We also share the Wayback machine, and some of the useful things it does that can boost your day and your understanding of your marketing results. Daniel also shares some hidden gem features of the tool, including audio archives and retro games archive of working emulators with software. If you get some quiet time over the holiday period its a great way to indulge in some retro nostalgia. Useful Links Super Charge Your Social Sharing With This tool: The Way back machine Wayback Machine Audio Archive Wayback Machine Retro arcade Enjoyed the show this year? Please Leave Us A Review

Day 11 of our Yulekit 12 days of Christmas. Daniel and Ciaran share some of their favourite conversion rate optimisation tools and resources. Pay careful attention. We believe this episode and the advice it contains could make a radical difference to the results you all deliver over the next 12 months if you follow the advice and learning we recommend. Best of all the advice and the resources we are directing you to are free so you really have nothing to loose. Useful Links Convert Flow TypeForm JotForm SurveyMonkey Conversion Rate Experts Making Websites Win Audio Book Making Websites win Ebook Loved the book?- Donate to Mary’s Meals and help alleviate child hunger:

Daniel and Ciaran explore useful tools that automate checking important things at scale to drive improved performance in your digital campaigns. Daniel shares TheChecker which can be used to clean up your email lists. Doing this can save you money, but it can also dramatically improve your open rates and click-through rates for email campaigns. Nobody wants people on their list who are never going actually to get the email you sent in the first place. TheChecker can help you to clean up your lists, avoid ESP blockages and help to protect your sender reputation. Try it out and see if you can improve email inbox deliverability and campaign ROI. For some free credits to try it out, just the link below. Ciaran explores how AI developed by Adzooma can help to improve and nurture your PPC campaigns on Google Ads, Microsoft Ads and Facebook Ads. If you are looking for a digital assistant that can look over your campaigns and suggest things you could do to improve their performance, then take this tool for a spin. Using innovative AI and machine learning, this tool can create, optimise and track the performance of your digital advertising campaigns in just a few clicks, and for free. Useful Links TheChecker Adzooma Advertising AI Assistant Mailchimp's Email Benchmark Report

Daniel shares with us an amazing tool for creating AI generated Video from a script, and ciaran’s mind goes into overdrive dreaming up ways to use this technology creatively in your marketing. We also explore some of the potential pitfalls and ethical questions around using such ‘fake real’ tech. We don’t think it’s quite ready to completely fool the real world yet  but it is to our mind ‘fully functional’ and ‘perfectly operational’ as Synthesia’s brilliant beta shows. It’s only a matter of time before real and virtual have very little to differentiate each other. Will technology like this usher in a whole host of virtual personalities? Check out Sythesia’s amazing demo and make your own mind up. The Father Christmas Message has endless possibilities and we have had huge amounts of fun with it so definitely check it out. Useful Links Synthesia.io Santa Message Demo https://www.synthesia.io/santa Synthesis.io Max Headroom Paranoimia by The Art of Noise Staring Max Headroom https://www.youtube.com/watch?v=6epzmRZk6UU