Daniel and Ciaran discuss ways they have used to create content that continues to drive traffic to their site month after month.Learn about the tools and sources of information they use to identify topics and phrases that are of interest to their audience and will help to impact positively on audience figures.

Daniel talks us through SPAM, Bacon and how to radically boost your email lists performance by applying some clever basic segmentation techniques.  Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.

 

Email Segments discussed in case you missed them:

>Low open high click - stimulate open

>High open low click - stimulate click

>High both open high click - ( these are your email champions)

 

>Low open / low click  - trigger a reactivation process.

Ciaran and Daniel share their top tips on how to increase the reach of your digital content in Facebook using some simple techniques and measuring what your audience really likes.

Daniel and Ciaran discuss  a couple digital marketing tools that we think offer amazing functionality but which need to be used responsibly.

Tools explored:

snip.ly

meetedgar.com

Daniel and Ciaran discuss Email Marketing best practice and share their top tips for effective mass email communication with your highly valuable engaged email subscribers.

Daniel and Ciaran discuss setting up a YouTube Channel highlighting some of the key things they have learned while setting up various channels for Target Internet and Clients.

Find us on YouTubehttp://www.youtube.com/targetinternet

Transcription serviceshttps://www.speechpad.com/captions

Check out our resources to help you get your channel set up.http://www.targetinternet.com/setting-up-a-youtube-channel-tips-templates-and-infographic/

Daniel introduces us to Periscope, a fab new tool from Twitter that enables you to broadcast video events live directly from your mobile. Not only do you now have the ability to stream live events, but you can also save the video to provide recordings of the events you cover. We also discuss similar app Meerkat, and some of the  opportunities,   implications and challenges that live streaming brings to those both covering and running live events and conferences.

Periscope

https://www.periscope.tv/

Meerkat

 

https://meerkatapp.co/

Ciaran talks to Chicago based author and online publishing entrepreneur Jonny Andrews from Audience Hacker to learn how he advises building effective momentum behind any self published or traditionally published book. Whether you are looking to tell the story/ novel you have always dreamt is within you or are exploring how to engage and expand the online audience for your business, what Jonny has to share will definitely inspire you to try out some of these techniques for rapid online audience growth 

 

http://www.audiencehacker.com/

Daniel and Ciaran discuss digital marketing transformation and capability. Lots is being talked about this at marketing conferences this year so we thought it would be good to take a down to earth approach to what it is, and how to best approach transformation projects within your organisation.

Links mentioned

Ash Roots Digital Marketing Podcast interview:

socialmediagovernance.com

 

www.keepsocialhonest.com

Ciaran speaks to Mark Pinnes ,Deputy Managing Director of Flagship Consulting, about some research they were involved with investigating the key things content marketers do which annoy their audiences. How guilty is your content marketing strategy?

Notes

The research was conducted by the Economist Group Content Solutions – which is part of the Economist Intelligence Unit. Infographic and further reading on the Economist Intelligence Unit research can be found here:

Read Mark’s Linked in article mentioned in the podcast  

 

Find out more about Flagship Consulting’s work at  www.flagshipconsulting.co.uk