“If you don't invest in marketing, your competition will.”
 
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Summary
In this engaging conversation, Jill and Dino discuss the importance of marketing strategies for healthcare professionals, particularly focusing on building referral relationships through intentional events. They explore common mistakes practices make in planning these events, the significance of authenticity in marketing, and how startups can effectively engage with their communities. Dino emphasizes the need for budgeting, planning, and creating memorable experiences that foster genuine connections with referring doctors. In this conversation, Dino and Jill discuss the importance of intentionality in marketing strategies for healthcare professionals, particularly in creating effective appreciation events for patients and doctors. They emphasize the need for a structured approach to referrals, leveraging competition, and investing in relationships to achieve better returns. Dino shares insights on how to create a blueprint for success and the significance of follow-up in maximizing the impact of events. The discussion concludes with a light-hearted speed round, highlighting personal habits and unconventional workplace perks.

Connect With Our Guest
Appreciation Event Blueprint - https://dreventblueprint.com/


Takeaways

• Dino has been busy with travel and opening a chiropractic office.
• Referrals are essential in the healthcare industry.
• Hope is not a business plan; intentionality is key.
• Creating memorable events can significantly boost referrals.
• Startups should engage their community early on.
• Budgeting and planning are crucial for successful events.
• Using a committee can alleviate the burden of event planning.
• Authenticity in marketing fosters genuine relationships.
• Personalized gifts are more impactful than generic ones.
• Showcasing successful patient outcomes strengthens referral relationships. It's a blueprint you can use over and over again.
• We need to be intentional about this.
• Reward patients for bringing friends to events.
• Doctors need to edify themselves to gain referrals.
• Leverage competition to highlight your strengths.
• Investing in relationships can yield better returns.
• Follow-up is crucial for maximizing event impact.
• Shake things up to avoid stagnation in marketing.
• Every Batman needs a joker; use competition wisely.

Chapters
00:00 Introduction and Personal Updates
02:07 Marketing Strategies for Doctors
07:30 Common Mistakes in Referral Events
14:40 Engaging Startups in Marketing
16:04 Budgeting and Planning Events
21:20 Authenticity in Marketing and Referrals
23:43 Creating a Blueprint for Success
26:09 Intentionality in Patient and Doctor Appreciation Events
30:50 Building Confidence in Referrals
33:42 Leveraging Competition for Growth
36:51 Investing in Relationships for Better Returns
41:34 Speed Round Insights 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.    

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Episode Credits: 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero