This week on Marketing Happy Hour, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the secrets behind crafting authentic, impactful influencer campaigns. Taylor shares valuable insights from her journey, including her hot takes on the future of influencer marketing, strategies for integrating influencers into Urban Outfitters' holiday campaigns, and lessons learned from years of experience with top brands. Tune in to discover how Taylor ensures campaigns resonate with audiences and what emerging trends will shape the industry in 2025.

Key Takeaways:

// Building a Career in Influencer Marketing - Taylor shares her journey and advice for those aiming to excel in brand marketing and influencer strategy.

// Secrets to Authentic Campaigns - Learn the strategies Taylor uses to keep influencer campaigns engaging and authentic, even as the space grows more competitive.

// Holiday Campaign Planning - Get insights into how Taylor approaches holiday campaigns with influencers, including unique tactics to create memorable, festive content.

// The Future of Influencer Marketing - Taylor's predictions for 2025, including emerging trends and shifts in influencer engagement that brands should prepare for now.

// Career Wisdom - Taylor reflects on lessons learned throughout her career and shares advice she wishes she’d known earlier.

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