Sales Logic - Selling Strategies That Work

The Dos and Don'ts of New Customer Onboarding


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Lightening Round - Top 10 Ways To DRIVE Customer Loyalty 

Question: Jack Hubbard says, "Jack and his team at St Meyer and Hubbard did  a study and found that less than 8% of commercial bank divisions had any formal onboarding process. Being a new customer of any business is scary and getting a customer off on the right foot not only mitigates buyers remorse, it facilitates cross solving and many referral possibilities. So how do you put together an effective customer onboarding strategy?

Book: Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions by Donna Weber

 

This episode was sponsored by Calendly

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