This week, Erica sits down with travel influencer Francesca Murray of One Girl One World to chat through all things influencer marketing from a creator's perspective. If your team works with content creators or influencers and want the latest inside scoop on what they expect and appreciate from brands they're partnering with, this episode is for you!

Here's a peek at what we cover in this episode:

[00:02:42] - Francesca shares her creator journey and some of the coolest projects she's worked on, including her recent collaborations with Meta.

[00:07:18] - Francesca and Erica chat through the differences between content creators and influencers.

[00:09:55] - Francesca shares a creator's perspective in working with brands - including what's most important to include in initial outreach to potential influencers and how to determine a fair budget for a campaign based on the unique skills of each influencer you want to work with.

[00:15:52] - Francesca and Erica uncover how influencer marketing teams can go the extra mile in creating and nurturing relationships with influencers.

[00:25:45] - Francesca explains the value in investing in influencers vs traditional organic and paid marketing channels like social media.

[00:29:43] - Francesca taps into her personal media experience to share unique PR tips for brands or individuals looking to land media placements.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Francesca's episode:

Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective

Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate

Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily

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