The Double Cleanse

James and Robert are back with another episode of The Double Cleanse, and this week they're tackling the MASSIVE question: Do influencers owe their followers anything?

After celebrating James's 11-year YouTube anniversary (still can't believe it!), the twins chat about their upcoming live shows in New York (April 28th) and LA (April 25th) – complete with meet and greet tickets and intimate seating... we're so excited!

The real talk starts when James and Robert address current influencer drama: an unnamed mega-influencer who received a DM from a follower asking them to share a GoFundMe after losing their job – and instead of ignoring it, the influencer went on TikTok to rant that the follower was lazy and should "just get another job." The twins are absolutely furious about this.

We're breaking down why influencers DO owe their followers basic respect and kindness - especially when those followers are directly responsible for their wealth and platform. They dissect the argument that "content is the exchange" and compare it to terrible customer service: just because you got your order doesn't mean the server can be rude to you.

Most importantly, they emphasize that helping doesn't always mean money – it's about how you REACT when someone asks for help during a genuine crisis.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

Rom&nd Juicy Flash Lip Oil

Dr.G - Skin Boost PDRN Sun Serum

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Looking for skincare tips that are ACTUALLY going to improve your skin... look no further! James & Robert have you sorted on this episode of The Double Cleanse.

After opening with Robert's mysterious allergy situation (is it the salad? The lettuce? Who knows?), the twins dive into another wild fact or fiction story about a fashion influencer who allegedly scammed followers out of hundreds of dollars with a mystery clothing bundle scheme...

Our main topic this episode is James & Robert's most valuable skincare wisdom - the products, tips and techniques that are going to help you achieve that highly sought after glow.

James delivers his most important skincare tip: CALM DOWN with exfoliation, he explains the "little and often" technique and encourages the use of gentler alternatives for your skin.

The key message? You don't need to win a race with your skincare – slow, steady, and gentle wins every time.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

GLOW Peach Peptide Repair Lip Balm

Lisa Eldridge Velatura Balm

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We're back with another episode of The Double Cleanse... and this time we're proving that great beauty doesn't have to break the bank with James and Robert's favourite budget-friendly products under £10!

Opening the show, the twins dive into an important PSA about a disturbing influencer trend: reusing the same fake before-and-after footage for multiple different products. James exposes how some influencers are using blurred filters and even faking acne to create dramatic, fake "transformations" – and people are falling for it in the comments!

From there, James & Robert get into the good stuff: their genuine budget beauty heroes that actually work. James champions a Vitamin C powerhouse that rivals luxury brands at a fraction of the price, while Robert raves about the perfect slugging alternative to Vaseline with actual skincare benefits.

The twins also share their top shopping hacks for finding drugstore deals. The message is clear: you don't need to spend a fortune to get great results – you just need to know where to look!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

Cell Fusion C - Laser UV Pore Sun Serum

Milk Makeup Hydro Grip Gel Concealer

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James and Robert are back with another episode of The Double Cleanse, and this week they're calling out the most annoying influencer trends taking over social media right now!

After opening with the twins realizing just how miserable and whiny they've become (choking on their own spit and complaining about aluminum foil – classic signs of getting old), they unleash their frustrations about the influencer behaviours that drive them absolutely insane.

James & Robert are tackling the rise of "expert" influencers who make blanket statements without proper credentials (looking at you: self-proclaimed dermatologists and "skin experts"), the annoying visual hooks where people wave products in and out of frame or overpour toner for engagement, and the exhausting double standards around "real skin" content.

The twins also discuss how some influencers are changing their dialect and speech patterns to mimic other creators and why making bold statements about products being universally bad is irresponsible.

The key message? Stop overpromising, stop pretending to be an expert when you're not, and for the love of god, stop wasting toner for a hook!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

TIRTIR Matcha Dual Serum

Rephr LC03 & LC01 Brushes

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We're getting down and dirty in this new episode of The Double Cleanse as James and Robert ask: Does sex still sell in beauty advertising?

After opening with James confessing to scaring himself sleepless with alien abduction stories (ghosts and murderers are fine, but aliens? absolutely not), the real conversation kicks off when the twins tackle how beauty advertising has evolved from the sexy, provocative campaigns of the early 2000s to today's random celebrity endorsements and "fresh, natural" friend-group aesthetics. The twins aren't buying it.

James & Robert discuss how sex appeal in advertising has shifted from aspirational glamour to just... attractive people standing around looking relatable. They also question whether brands are using spokespeople who have any genuine connection to the products they're promoting.

The overall verdict? They miss the high-fashion, stylised advertising of the '90s and early 2000s (with modern diversity), and they're calling out brands that think slapping a random attractive person in front of a camera counts as compelling marketing.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

Juliette Has A Gun Banana Rush - Eau de Parfum

JUNG SAEM MOOL Men Slim Fit Nuder Cushion

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We're back with another episode of The Double Cleanse, and this week James and Robert are asking the big question: Do we actually want innovation in beauty, or do we just want fun?

After opening with Robert reminiscing about his professional makeup kit days (neon pigments for natural bridal makeup, obviously) and the organizational chaos that came with it, the twins dive into a Fact or Fiction story about an influencer who ran a "giveaway" worth $3,000, and the drama of influencers selling their free PR packages for hundreds or even thousands of pounds on resale sites – because nothing says gratitude like profiting off gifts, right?

The real topic hits when James and Robert ask: what does innovation even mean in beauty anymore? They debate whether brands care more about going TikTok viral than creating genuinely good products and discuss how innovation has shifted from science-driven formulas to visually appealing packaging.

It seems that some brands want cutting-edge science... whilst others want fun packaging and exciting textures!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

Jordan Samuel Skin Hydrate Facial Serum

Little Ondine Powder Blush

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James and Robert are back with another episode of The Double Cleanse, and this week they're calling out performative influencer culture! From the fake "minimal beauty routines" to the virtue signalling... it's all getting addressed.

We're kicking off the episode by diving into the rise of wellness supplements disguised as skincare. From Medicube's collagen tongue strips to the Korean pick-and-mix supplement shops that feel like Crocs with Jibbitz, they're questioning whether any of this actually works or if it's just fun theatre.

The real conversation starts when James and Robert tackle the performative influencer behaviours that are taking over social media – particularly the sudden trend of everyone claiming to have a "minimal routine" despite having PR rooms full of hundreds of products. James and Robert aren't buying it!

They discuss how influencers are trying to separate themselves from the negative perception of beauty influencers by pretending to be low-maintenance, anti-consumerist, or morally superior... when in reality they're still promoting products left and right. The twins call out the hypocrisy of dermatologists who claim they "never do sponsored posts" (which just means they don't trust themselves to stay honest), and they champion genuinely authentic creators who aren't afraid to recommend other brands even while running their own.

The key message? The general public isn't as stupid as some influencers think – people can see right through the performative nonsense.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

FRANKLY - PDRN Bounce Ball Cream

YUNJAC Skin Perfecting Protective Base Prep

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James and Robert are back with another episode of The Double Cleanse, and this week they're asking the question on everyone's mind: Is drugstore beauty even "drugstore" anymore?

After kicking things off with stories about getting old (good quality basics are now exciting, apparently) and the best Gen Z customer service experience at a coffee shop, the Welsh Twins dive into the disappearing world of affordable beauty.

Remember when you could walk into Boots or Superdrug with £5 and leave with multiple products? Those days are gone, and James and Robert are breaking down exactly why.

From the "run don't walk" TikTok viral culture that's pushed drugstore prices sky-high to the brands that used to be affordable entry-level luxury but now cost as much as mid-range products, the twins are calling out how influencer purchasing habits and collecting culture have completely changed the game.

They discuss how drugstore hauls used to be a massive YouTube genre, but now that same money barely gets you one or two products. The conversation gets real about how online beauty culture shifted shopping from "buying necessities when you run out" to actively hunting for the next viral sensation – and brands realized they could charge more because people would buy it anyway.

The verdict? Drugstore still has gems if you look hard enough, but the era of throwaway purchases and impulse buys is officially over.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

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We're talking all about the wild world of beauty hacks and skincare techniques on this episode of The Double Cleanse - what's actually useful and what's just viral clickbait!

After opening with nostalgic stories about their school days (including a conspiracy theory about James inventing Cadbury's Dream chocolate bar), the twins dive into the modern beauty hack phenomenon.

Are influencers really showing you groundbreaking techniques, or are they just making content look more interesting than it actually is? The twins are breaking down the difference between genuinely educational hacks – like colour correction tutorials that teach you colour theory – and the ridiculous "you're using this product WRONG" videos that are purely for entertainment.

They're calling out the pressure on influencers to make everything seem revolutionary when really, you can just rub the damn product on your face. The key takeaway? If something is already working for you, ignore the hacks.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

The Beauty Crop Weightless Wonder Airbrush Blurring Setting Spray

Hada Labo Gokujyun Hyaluronic Moisture Lotion

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We’re back with a new episode of The Double Cleanse, and on this episode they’re shining a spotlight on the underrated beauty brands that deserve way more attention than they're getting!

After opening with an absolutely chaotic conversation about Kewpie mayo factory tours in Japan (yes, really), autocorrect disasters, and why eggs on mayonnaise packaging make James physically ill… the twins dive into today's topic: brands that are doing everything right but flying under the radar.

From the peel-off lip mask that actually works, to Medicube’s criminally underrated serums that get overshadowed by their viral toner pads. Robert passionately defends toner pads as a "treating yourself" skincare moment, while James argues you could just use a serum instead.

The twins are also calling it now: Chinese beauty is about to have its moment in 2026, and if you're bored of clean girl aesthetic, your brand might be Girl Cult.

The overall message? These brands aren't playing the viral sensation game – they're just making genuinely good products that work.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

Laka Devil Lip Balm

JUNG SAEM MOOL Essential Mool Cream

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