The Ecomcrew Ecommerce Podcast

We have a special guest today. Jeff Cohen from Seller Labs is on the podcast to tell us about the recent change Amazon has made to their review system. For those who don't know, Amazon is starting to crack down on sellers who use review padding. Seller Labs is a former book seller that moved into the SaaS realm as a developer of e-commerce software. They are the developers of Feedback Genius and Snag Shout.

Jeff tells us his opinion on the Amazon algorithm and how the recent changes have affected Seller Labs' approach to getting their customers the organic reviews they want. Jeff explains how the changes to the system will fight against fake or paid reviews. He also takes the time to answer some questions we have about the new system.

Here are the points of today's conversation:

• Jeff's background in ecommerce
• The beginnings of Feedback Genius
• Why sellers should focus on optimization
• How competition is a hangup
• The growth of Snag Shout
• Recency vs. Relevance
• Unverified reviews vs. Verified reviews
• What's really important to Amazon
• The want/need continuum
• What are Amazon's definitions of "excessive" and "manipulative"

Resources Mentioned Today:

Seller Labs

Amazon

Feedback Genius

SnagShout

If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Hello everyone and welcome to the third and final part of our SEO Series! Mike is still away and on today's episode I'm going to talk about how SEO creates a better relationship between you and your customer and the different strategies you can use to enhance this relationship.

We talk first about creative ways to transform your online transactions. The best way you can stand out from the crowd is to tell a story about your product. This means creating a narrative, developing descriptions, and using keywords to generate trust between yourself and the consumer. But this is more than keyword spamming. You can't use SEO like and be successful. The heart of SEO is in how natural and intuitive you make it for your customers.

The topics we cover today:

• Enhancing your own SEO strategy
• How is Google influencing SEO?
• Using SEO to tell the story about your product
• Page Speed and customer experience
• What happens if your site isn't mobile friendly?
• I breakdown why keyword spamming doesn't work

In this final installment, I share why your first impression with SEO is the most important. The more natural you make it and the more normal it seems, the longer it will last and the more successful it will be.

If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Hello everyone and welcome to the third and final part of our SEO Series! Mike is still away and on today’s episode I’m going to talk about how SEO creates a better relationship between you and your customer and the different strategies you can use to enhance this relationship.

We talk first about creative ways to transform your online transactions. The best way you can stand out from the crowd is to tell a story about your product.

While Mike is absent today, I continue our discussion of Google and SEO. In terms of that, I talk about ways to apply SEO to your work and how it can help encourage traffic to your site and your business.

The most important aspect all e-commerce business owners have to understand is the Google trust rank and how it applies to sites and SEO. Once you understand how this works, you will be able to create quality content that is also optimized for the Google search engine.

Today's Topics:

• Arbitrage
• The history of SEO
• Google trust rankings
• Authorship profiles
• Keywords
• Human content review vs. algorithm
• Machine Learning
• Tactics and strategy for SEO
• Getting your SEO off the ground
• Creating unique content

If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

While Mike is absent today, I continue our discussion of Google and SEO. In terms of that, I talk about ways to apply SEO to your work and how it can help encourage traffic to your site and your business.

The most important aspect all e-commerce business owners have to understand is the Google trust rank and how it applies to sites and SEO. Once you understand how this works, you will be able to create quality content that is also optimized for the Google search engine.

Hi this is Grant Chen, on today's episode I'm going to talk about a topic we've been asked to do for a while now. SEO, for those who don't know SEO stands for Search Engine Optimization. I have a long history with SEO and I think this will be a 2 or 3 part series. So bear with me if you are really well versed in the history and use of SEO, but I want to start at the beginning for those who are totally new to this subject.

Now back in the day Yahoo was king of the search engines, but slowly as the concept of search engines became more refined Google came in and changed the whole thing. SEO is the cornerstone of getting your business, service, or just name out there. It is a multi-layered thing that is much more complicated than a lot of people would let you believe. Hopefully today you will get a good foundation for SEO and we'll work up to where it is going in the future eventually.

The topics we cover today are:

• The history of Search Engine Optimization
• My education in informatics and my experience with SEO
• What is "page rank"
• Why you can't pay for your ranking
• A true link vs. a spam link
• The 2 waves of linking farming
• The beginning of "Trustrank"

This is part 1 of a 2 to 3 part series. So as we go deeper into this subject we'll see where SEO started, move to where it is at the moment, and finally talk about where it will end up in the future.

Resources:

Yahoo

Google

If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Hi, this is Grant, on today’s episode I’m going to talk about a topic we’ve been asked to do for a while now. SEO, for those who don’t know SEO stands for Search Engine Optimization. I have a long history with SEO and I think this will be a 2 or 3 part series. So bear with me if you are really well versed in the history and use of SEO, but I want to start at the beginning for those who are totally new to this subject.

We have recently been overseas to attend the Canton Fair and the Hong Kong Gift Show. So on today's episode we share our itinerary from the trip and what kind of experience we had over there. We attended both fairs and we both toured factories of companies who were potential business partners.

It was an interesting cultural exchange and we have definitely learned a lot about Asian business practices through our various experiences. We hope our discussion and tips help all of you decide if these fairs are a good business move for you.

The topics we discussed today are:

• Our impressions of the Canton Fair.
• What it is like doing business in Japan.
• Our daily itinerary over the long stay.
• Unusual placement and hard to find vendors.
• The questions to ask vendors.
• Our impressions of Hong Kong.

Resources we mention today:

Icewraps.com

Hong Kong Gift Show

Canton Fair

Colorit.com

Cuttingboard.com

If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

We have recently been overseas to attend the Canton Fair and the Hong Kong Gift Show. So on today’s episode we share our itinerary from the trip and what kind of experience we had over there. We attended both fairs and we both toured factories of companies who were potential business partners.

It was an interesting cultural exchange and we have definitely learned a lot about Asian business practices through our various experiences.

Today's episode is the third and final instalment of our series on domestic and international supplying. We have talked about shipping in both the United States and from overseas. We have also talked about the politics involved in overseas suppliers. Today we finish this series with how to find a supplier you can work with and make money.

There are tons of online suppliers that offer cheap products for newcomers. These sites are helpful, but the ideal situation is to explore the market and find your product through trial and error. On today's episode we share our experience with finding our products and offer practical advice on how to be smart about it.

The main points from today's show are:

• Why you should consider the long term when looking at a supplier
• Places to find product and the power of word of mouth
• How order amount is good indicator of a profitable product
• The reasons to consider domestic suppliers
• The math equation for smart product ordering
• What is bank management

We could try to explore what makes a great product and how to find the best seller, but there is no formula for what works and what doesn't. This will conclude our series on this subject, but we hope we gave some useful information on how to approach building and managing your inventory.

Resources from Today's Episode:

Cuttingboard.com

ColorIt

Shopify

Amazon

ThomasNet

Alibaba

Global Sources

Made in China

If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!