The ultimate goal of this 4-phase strategy is to maximize your BF/CM and holiday sales revenue. But, by working in advance, being strategic and intentional, you’ll also have time for family, friends, and all the things you enjoy during the holidays.

In part 1, I covered the first two phases of my 4-Phase Profit Maximizer Strategy.

In this episode (part 2 of 2), I cover Phases Three and Four. You’ll learn practical things like ideas for good holiday offers, how many campaigns you should run, and a lot more that's both practical and easy to implement when you start now.

Tune in and get your holiday plan in place NOW so you're not working while your friends and family are enjoying the season.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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People who wait to prepare for the holiday sales season lose out to their competition, they’re stressed out of their minds during the holidays, and they have to sacrifice time with their friends and family during what's supposed to be the most wonderful time of the year.

Business owners who plan their holidays well in advance, produce more revenue during the holiday season, they’re less stressed, and they’re able to rake in more profits to start the new year in a heavy cash position.

In this episode (part 1 of 2), I cover Phases One and Two of my 4-Phase Profit Maximizer Strategy. Tune in and get your holiday plan in place NOW so you're not scrambling when you could be decking the halls.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
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Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces.

In this episode, Dana talks with Josh about the funding flexibility of 8fig.co.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."

But do them TOO OFTEN, and you’ll hurt your brand equity.

Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.

In this episode, I will cover:

• Why To Run Them & How Often (Without Hurting Your Brand Equity)
• Types Of Sales Promotions You Can Run
• How We Structure Marketing Efforts Around Them

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into.

We’ll take you behind the scenes so you can see for yourself – up close and personal – what it looks like to find the people your ads need to get in front of – the ones who want what you’re offering and are primed to purchase.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial steps.

In this training, Josh will break down precisely what our team did, their team did, and what we’re going to do to get them to $500k/mo. 

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy.

In this episode, you're going to learn what a lead generation campaign looks like from a Facebook Ads standpoint, the elements you need to have in place to create a campaign that works, and how to structure it for maximum results.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if you want to grow.

But tracking is only half the battle. WHAT you're tracking is essential.

In this episode, Josh explains 5 uncommon marketing metrics that we track for ourselves and for our clients. (Well, you've probably heard of #5.)

Check  it out, start tracking these mostly uncommon metrics for yourself, begin to make more agile decisions for your business, and see the impact it has.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

If you want to be a more strategic and successful marketer, you have to take a hard look at your habits.

In this episode, Josh uses the observations he's made over the last decade (the good, the bad, and the ugly) in the marketing world to narrow down 5 habits that you need to practice to truly win the game of marketing. 

You'll learn how these 5 insanely practical habits will make all the difference between the failure or success of your ecommerce business.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? The creative? The primary text? The audience?

It can be enough to make you want to throw in the towel.

If you're having trouble getting your Facebook Ads to work and you're looking for some direction, this episode shows you how to stop the stress.

Learn our secret Swiss-Army Knife strategy for really helping your brand scale on the advertising side.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |