In this episode, Louisiana farmer and entrepreneur Grant Estrade shares a grounded, no-nonsense approach to running a regenerative farm business without sacrificing personal well-being or profitability. As the co-owner of Local Cooling Farms and Laughing Buddha Nursery, Grant has spent over two decades balancing the tension between growth and sustainability.

He explores the internal tug-of-war many graziers feel between "saving the world" and simply maintaining a farm that works — financially, personally, and relationally. Rather than chasing every opportunity for expansion, Grant challenges farmers to step into the mindset of an economist, making clear-eyed decisions based on realistic assessments of production capacity, sales channels, and return on investment.

🔑 Key Points Covered:

The Trap of Unsustainable Growth: How the regenerative mindset can lead to burnout and financial instability if not checked with economic realism.

Balancing Growth and Maintenance: Why fixing your fence may be more important than buying new land.

Working On the Business vs. In the Business: Understanding when to take the role of the technician and when to step into strategic oversight.

Thinking Like an Economist: Applying key concepts like Growth vs. Scale, Production vs. Sales Capability, and Diminishing Returns to your farm decisions.

Letting the Market Lead: The importance of scaling production based on actual sales data—not dreams or assumptions.

🌱 Actionable Insights:

Before expanding, assess whether your current operation has unoptimized systems you can improve first.

Avoid white-hot growth fueled by outside capital unless you’ve built the sales infrastructure to support it.

Learn to distinguish between profitable production and overproduction that eats away at margins.

Regularly review your bottlenecks—whether they’re in labor, marketing, or infrastructure.

Build a farm business that supports your life—not the other way around.

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👉 Tune in with your favorite podcast app to The Stockman Grassfarmer Podcast and learn how to cultivate both profits and purpose with Grant’s blend of farmer wisdom and economic savvy.