Plastic surgeons are the masters of marketing and branding but are they promoting reality or an illusion? Are they using smoke and mirrors to get your attention? Some of these sophisticated techniques in branding can lure you into a trap if you aren't careful. In this episode, Dr. Rady interviews one of his patients Sara who is an expert on brand awareness. Join them as they discuss the importance and dangers of brands and what to look for on the many plastic surgeon's websites available today. How does Dr. Rady's website fair out? What made his platform stand out from the rest for her as an expert in brand marketing and how important is the doctor's brand in helping you create your unique brand?

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Executive Producers are Maria Alvarez + Mike Morse for YEA Networks / YEA Podcasts
The Associate Producer is Sally Chacon

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