The Elevate Podcast

By Patricia NowakowskiBusiness Entrepreneurship Education Self-Improvement

The Elevate Podcast episodes

May 08, 2024 117. If Your Salon Doesn't Have The "Wow Factor," It's Time To Rethink Your Experience
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

Last year was my year for concerts. I traveled to countless states and saw many artists, but only one stood out: ODESZA.
Why? Because they created an incredible "wow factor" that I haven't experienced at any other concert. Their first concert was so impactful, that I've seen them multiple times since.
This got me thinking... How are you creating a "wow" experience for your clients? How are you guaranteeing your clients will book again? I share all my thoughts on this topic in today's episode!
To see one of my favorite ODESZA Instagram posts, click here: https://www.instagram.com/p/CxeOlpmPpwC/?igsh=MW1xNTYxY2Myenh3aA==
To download my salon's playlist, click here: https://open.spotify.com/playlist/5jZG7x8HucuatCHMo4gacQ?si=JSQpv2atTMqZjVjPzNeU1Q&pi=e-2vNyzxpJRZeL
Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate
Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free
21 min
May 02, 2024 116. How To Rank Your Salon Higher On Google [And Other SEO Tips] (with Lindsay May)
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

Social media is great, but there are more powerful ways to reach new clients online.
This week I welcome Lindsay May to The Elevate Podcast and we talk everything SEO, Google rankings, blog posts and Pinterest to help your salon stand out online.
Lindsay owns The Happy Marketing Co., an SEO, website, and marketing consultancy helping small-to-medium-sized businesses grow via strategic marketing. Lindsay has 15+ years of experience leading editorial, digital marketing, and operations teams for a variety of brands and coaches.
This episode is full of practical advice and tips that you can implement today to help optimize your website and online presence.
To connect with Lindsay, visit her website: https://www.thehappymarketing.co/
To download The Happy Marketing Co.'s free "Get On Google Guide," click here: https://www.thehappymarketing.co/get-on-google-guide
25 min
April 17, 2024 115. My Stylist Wants To Rent A Suite
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
Hearing that our stylist wants to leave our salon can bring up a lot of emotions, especially stress and fear.
Today I'm sharing how I handle this news and how I coach my stylist into this next phase of their stylist journey.
To join my upcoming extension class on May 19, click here: https://www.opulentbeautypro.com/offers/yYXhzwz2/checkout
To join my top program, The Elevated Salon Owner Collective, click here: https://www.opulentbeautypro.com/elevate
12 min
April 10, 2024 114. This One Service Changed My Whole Business
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
This one service completely changed by whole business and now allows my stylists to take home a consistent career income.
Today I'm sharing all the details that go into being an extension focused salon and how you can reap these benefits.
To join my upcoming extension class on May 19, click here: https://www.opulentbeautypro.com/offers/yYXhzwz2/checkout
To join my top program, The Elevated Salon Owner Collective, click here: https://www.opulentbeautypro.com/elevate
27 min
April 03, 2024 113. Why I Celebrated My Stylist's Redo
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
A few weeks ago, one of my stylists received her first ever redo and I celebrated.
Redos are full of learning experiences and will help your team grow a lot of skills.
Tune in to find out why I celebrated and how you can coach your team through redos.
Are you looking to get clear on your vision and grow your business? Brand Builders is the perfect choice. Their team of experienced business coaches and strategists provide personalized, 1-on-1 support to help you define your business objectives, create an actionable business plan, and develop the right marketing and sales strategies to reach your goals. Their track record of success with small business owners speaks for itself- I have been working with them the last year and cannot recommend them enough!
To learn more about Brand Builders, visit https://brandbuildersgroup.com/
13 min
March 28, 2024 112. My Opinion On Sliding Scales
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
As a salon owner for over a decade, I have a strong opinion about sliding scales.
When you run your numbers & look at the facts of your business, it's clear that sliding scales are important for a number of reasons.
Sliding scales allow you to receive a profit regardless of your stylist's prices & they create a clear growth plan for your team to follow.
But I'm the first to say that business is not one size fits all. Figuring out what works best for you & your business is what's most important.
The information presented in this podcast is my opinion. I always recommend speaking to a professional before making changes in your business .
Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate
Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free
18 min
March 20, 2024 111. My $50K Mistake
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
Big mistakes come with huge learning lessons.
In 2020, I made a mistake that cost me over $50,000. And the mistake I made is still available to small business owners.
The moral of the story? Hire a professional to read the fine print. It's worth every penny!
Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate
Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free
16 min
March 13, 2024 110. Do You Need A Salon Dress Code?
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
Do you really need a salon dress code?
The short answer... YES! I'll share exactly why and what this does for your business in this episode.
Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate
Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free
10 min
February 29, 2024 109. Not Everyone Is Meant To Own A Salon
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
"Be your own boss!" "Create your own business where you'll set the rules!" "Be in control of your space, income and more!"
These are all the things that we hear when people talk about opening up their own business, but I'm here to address something important: salon ownership isn't meant for everyone.
It's a thankless job that requires a lot of dedication, effort and funds. While I love being a salon owner, I'm sharing the realities behind the screen so anyone who's interested can make an informed decision.
Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate
Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free
14 min
February 15, 2024 108. My Favorite Business Tools
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
As a salon owner for over a decade, I've tested out countless types of software, programs and systems.
I'm sharing my all-time favorite business tools that make sense for salon owners.
For 1 month free of Vagaro booking software, click here.
For free processing on your first $1,000 in sales with Square, click here.
To try my favorite task management platform Monday.com, click here.
To try my favorite group app, click here.
To get a free 30 day trail of Kajabi (my #1 recommended software!), click here.
To learn more about Brand Builders, visit https://brandbuildersgroup.com/
18 min

About The Elevate Podcast

From the publisher's feed

Join Patricia Nowakowski every other Monday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent…