The Elevate Podcast

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

Have you ever wondered what stylists truly think about certain things?

Today I pick my stylist Melanie Gorman's brain about topics salon owners want to know about.

Do affiliate links really work? What has been the deciding factor behind staying at my salon for over 5 years? What do you value about being an Opulent Beauty employee?

Melanie spills all the details, including why she quit promoting her affiliate link and what benefits motivate her behind the chair.

Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

I have been a retail free salon for the past 4 years.

I removed all the retail from inside my space and was exclusively using affiliate links until just a few months ago.

Since August, I have been re-evaluating everything in my business, and keeping retail in my salon is one of those things.

Here's the truth I've uncovered:

Clients want to walk away with products in their hands.

Retail is a serious cash flow opportunity for salons.

I share my thoughts and experiences with this business shift and even share my real numbers with you for affiliate and in-salon sales. I hope you walk away from this episode curious and inspired!

Are you looking to get clear on your vision and grow your business? Brand Builders is the perfect choice. Their team of experienced business coaches and strategists provide personalized, 1-on-1 support to help you define your business objectives, create an actionable business plan, and develop the right marketing and sales strategies to reach your goals. Their track record of success with small business owners speaks for itself- I have been working with them the last few months and cannot recommend them enough!

To learn more about Brand Builders, visit https://brandbuildersgroup.com/

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

Here's the truth- you're not supposed to be liked by everyone in your business.

When your focus is on being liked, that clouds your judgement and makes you less of a leader.

Instead, it's important to focus on what's best for your business. That's the main key when making important business decisions.

This episode uncovers some hard lessons I've learned as a leader and how you can set boundaries that will help your business grow.

Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

We oftentimes open a salon because we're passionate about the industry or looking to create something new & better than where we've worked.

We have built a successful clientele and think, "I could totally own a salon!"

Until we're deep into salon ownership, we don't realize how much goes into owning a salon. Little things quickly add up. But the biggest surprise of them all? Leadership.

We have to now lead a team! And with leadership comes a lot of responsibility, energy and effort.

One of the biggest ways I improved my leadership skills was by working on my emotional intelligence. In this episode, I dive into emotional intelligence and how you can work on these skills to build a better, stronger business.

Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

When I speak with salon owners about hiring coaches, most of the time we all wish we hired a business coach sooner.

Coaching has become increasingly popular over the last few years and you may be wondering how to pick the perfect coach for you.

Brooke Bauer, owner of Brooke Bauer Boutique & Triple B Salon, shares her experience working with multiple coaches over the last couple of years.

She shares great insight on what to look for in a coach and some beige and red flags you should not ignore if you come across them.

Whether you've been considering hiring a coach or have worked with one before, this episode is packed with great advice that will get you thinking outside the box when it comes to hiring a coach!

Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

When you think of Starbucks, what do you think of? Mostly likely coffee. But thinking from a business perspective you might think of a large, corporate, successful company with a consistent experience.

Salon owner Melody Justen worked for Starbucks in the past and has implemented many of their systems & strategies into her salon to see success. The emphasis? On the customer and your staff.

You may be surprised on the little details that Melody took note of and implemented into her business. But sometimes it's the little details that make all the difference.

I think it's important to look at large, successful businesses and see what they are doing to build a strong brand and culture.

Wondering what platform I use to keep my business systemized? The secret is it's Kajabi! Kajabi is my all-time favorite platform that keeps my website, courses, email marketing and podcast all in one place and the capabilities are amazing. To try a free 30 day trial on me, visit https://app.kajabi.com/r/9eAtgtFL/t/qdhxyjmd 

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

Many times we blindly sign contracts and agreements without carefully reading all the details. Non-compete agreements are definitely one of those types of documents in our industry.

It used to be industry standard. You start working at a new salon and you sign a non-compete. "They don't hold up in court" and "No one will actually come after you" are just a few of the common phrases we've heard thrown around. Sure, the chances may be slim, but this is an agreement you signed and can be legally held to.

Today's guest Dana Wexler shares her story about how she got sued for $100,000 in light of a non-compete agreement. Now Dana is dedicated to educating new stylists on their rights and encourages everyone to take 24-48 hours to look over contracts with a lawyer.

We never think something will happen to us until it actually does. This is a great episode packed with incredible insight about being mindful about your future & creating a work environment you truly love.

I love sharing what works with my community, and I'm so excited to share my newest business investment that has made a huge difference for me and my team- SalonScale! SalonScale tracks my all my inventory, from color to gloves to beverages and monitors all my salon's product usage & costs in real time. It's taken one more thing off my plate and has been a huge asset to my business! To try it for yourself, visit https://salonscale.com/

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

I oftentimes hear people talk about owning a rental salon like a golden ticket. That if you switched to this structure, your problems would melt away and life as a business owner would become so much easier.

As a salon owner who has owned a commission salon, rental salon, hybrid salon and salon suites, I can confidently tell you that owning a rental salon requires just as much work (with less profit) as a commission salon.

This week guest Tracy Powers shares her story, success & struggles as a rental salon owner. Tracy peels back the curtain and reveals what truly goes on behind the scenes to keep a rental salon up, running and thriving.

The biggest takeaway is: you must operate your salon in a way that works best for you. There truly is no right or wrong salon structure. However, it's important to look at all the data before you decide to dive into one specific structure.

To connect with Tracy, visit https://www.tracysbeautique.com/

Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

It's so easy today to learn about what other salon owners are doing in their business and wonder if we should do the same. (Especially when it seems wildly successful.)

This week Rob Hinds, owner of Raise Your Lid Consulting & beauty industry expert, shares his take on why blindly following the heard might not be the best move for your business.

This enlightening discussion will help you see that business is not one size fits all, and as you hone in on what you value business decisions will become clearer and clearer.

To learn more about Rob & how to work with him, check out his Instagram and click the link in bio: https://instagram.com/rob.raiseyourlidconsulting

Wondering what platform I use to keep my business systemized? The secret is it's Kajabi! Kajabi is my all-time favorite platform that keeps my website, courses, email marketing and podcast all in one place and the capabilities are amazing. To try a free 30 day trial on me, visit https://app.kajabi.com/r/9eAtgtFL/t/qdhxyjmd

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

I dedicated 3 years of my own business to thoroughly testing hourly pricing.

I implemented this structure in my commission salon with a full team of stylists & am sharing my honest thoughts, feedback and pros and cons of this pricing structure.

I sit down with friend and fellow salon owner Sheli Dodaro Hernandez to discuss this topic. Sheli has also dedicated time and energy into using this pricing structure and shares her thoughts about hourly pricing.

This podcast is based on my personal experience and thoughts after reflecting on the last 3 years. I firmly believe there is no "perfect" pricing structure and each and every salon owner has the right to choose the best option for themselves and their clients!

Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate

Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free