Think you’re sending too many emails? Spoiler alert: you’re probably not sending enough. 

Daniel and Jay bust the email amount myth. They dig into why frequency and relevancy go hand in hand, why “unsubscribes” can actually be a good thing, and how send timing is wildly overrated. More emails = more engagement (when the content doesn’t suck). 

And, do subject lines and emojis actually matter? They do, and testing them is a way to figure out what actually moves the needle. 

If you're a Marketer who wants to lock in on email strategy, this is the episode for you. 🚽

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LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com