If you’re an online business owner, you would have heard all the buzz around private podcast feeds - you might have heard them also be called leadcasts or audio summits - whatever the name, they seem to be popping up more and more frequently… so today I wanted to introduce you to a podcast strategist, Andria so she can shed some light on what a private podcast actually is and how you might want to consider using them in your business!

WE CHAT ABOUT:

• Andria’s journey with her own podcast, Mama Turned Mompreneur and what her most favourite - and least favourite - parts of podcasting are. 
• What is a private podcast and how do they differ from the public podcasts that we hear online through podcast platforms.
• The very first step you need to consider when you want to create a private podcast that will help grow your email list - and your revenue!
• The details Andria suggests to get started - the mic she recommends, the length of the episodes, the strategy - it’s all here. 

ABOUT ANDRIA:
Andria Singletary is a wife, mom of two, podcast coach and strategist, and the host of the Mama Turned Mompreneur podcast. She is passionate about supporting mompreneurs by creating a podcast that generates consistent leads for their businesses.

CONNECT WITH ANDRIA:
Website: Mama Turned Mompreneur
Instagram: @mamaturnedmompreneur
Podcast:  Mama Turned Mompreneur
The Podcasting For Your Business Accelerator: CLICK HERE

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Today I'm excited to bring you a value packed episode all about ways that a visibility coach or strategist can help you grow your email list - which is what I do for the members of The Spotlight Club!

I CHAT ABOUT:

• What a visibility coach is and my journey to becoming one.
• The three ways I help clients grow their email list as a visibility coach:
  1. Assess where you are at in your business journey and suggest ways you can try to grow your email list that work for the season of life you’re in.
  2. Brainstorm and identify potential aligned partners for you to collaborate with to grow your email list full of the RIGHT people.
  3. Support you with what to do next when it comes to email marketing - and how to actually monetise your email list.  

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I'm so excited to welcome my friend Jenny on the podcast to talk all things copywriting and sales pages. As small business owners I feel like we could all use better copy on our websites and representing our offers and the value that Jenny dropped in this episode was huge!
Grab a pen and paper and let's dig in...

WE CHAT ABOUT:

• Jenny’s story and how she discovered her love of copywriting.
• What Jenny does when she’s staring at a blank page and worried she won’t write anything good enough (and yes, these fears even pop up for professional copywriters!) 
• The 5 sections of a sales page you need to consider improving to see better conversions: 
  1. Your promise or guarantee…
  2. How you present testimonials from past clients.
  3. The moment of highest tension and how you should communicate that on your sales page.
  4. How to prequalify anyone reading your sales page before they buy or enrol.
  5. The customer journey overview when they sign up - what happens next?

ABOUT JENNY:
Jenny Roth is a launch & website copywriter for coaches & creative service providers. She specializes in joyful, strategic copy that generates leads and welcomes your clients with open arms. Her mission is uncovering words that will resonate most with your clients, so you can have higher converting, fun-to-read copy, without spending hours upon hours at your keyboard to make it happen.

CONNECT WITH JENNY:
Website: www.jennyrothcopywriting.com
Instagram: @jennyrothcopywriting
Free Resource: The Little Black Book of Email Subject Lines. Over 50 email subject lines that'll get you an open rate of 40% of higher.

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For this week’s solo episode, I wanted to share with you a little snippet into one of our live Q & A calls in my visibility membership, The Spotlight Club. One of my clubbers was asking about the difference between a tripwire and an upsell and what to do post bundle… and it was too good not to share here! 

If you too have been wondering about this, tune into this episode.

I CHAT ABOUT:

• What a tripwire generally is and how online business owners set it up after someone signs up for or purchases a digital product. 
• What an upsell is and some examples of what you can include for a more substantial price point. 
• What I’d recommend to do when it comes to your new subscribers after you’ve contributed to a bundle or large collaboration. 

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This week we're chatting all things SEO with a new friend of mine, Kim Fisher. If you're anything like me, you struggle to keep up with all the social trends that seem to come and go - well, when you focus on something as steadfast as SEO, you don't have to worry quite so much! I'm excited to dive into this topic with Kim as we chat about how you can add SEO into your business to fuel your lead generation!
Let's go.

WE CHAT ABOUT:

• Where to start with SEO for your business and the importance of knowing your ideal client really well. 
• How to do keyword research to inform the content that you’re creating and why it can be helpful to research what your competitors are ranking for.
• How to know if your SEO efforts are actually working
• The #1 mistake Kim sees small businesses making all the time when it comes to SEO
• The best place to start when it comes to creating long form, SEO optimised content that google will love (using your niche, she shared a great starting point using the ‘what is…’ example)

TOOLS MENTIONED:
Answer The Public
Ubersuggest
Semrush

ABOUT KIM:
The founder of 13 Emeralds Marketing with an MA in digital marketing, Kim helps business owners optimize their SEO so that they can get long-term results with ease. Her goal is to help business owners gain more clients, grow their business, and give them the ease of having leads come to them!

CONNECT WITH KIM:
Website: 13 Emeralds Marketing
Instagram: @13emeraldsmarketing

THE EMPIRE EXPANSION EVENT IS HERE! 🎉
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Well, I didn’t think I’d bring this to the podcast. I actually didn’t think I’d talk about this publicly at all. Mainly because it is a part of my story I have been trying for over a decade to forget… but as I get older I realise that in order to be the woman I was destined to be, I need to face my own baggage and heal - from the inside out. So today, for episode 100, I’m bringing this personal story to you. Please pour me a glass of wine.

I CHAT ABOUT:

• My childhood, first boyfriend and how I ended up vulnerable, sitting in the pews of what I thought was a church, but was really a cult. 
• Three lessons I learn through this experience: 

1. The importance of not shying away from the hard situations in life and choosing our hard. 
2. People need to earn a seat at our table and don’t just get to be there by default because they’re ‘family’
3. There are no such things as mistakes - and we are so much stronger than we ever give ourselves credit for!

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This week I’m excited to introduce you to a woman that I’m quite honestly fan-girling over - Jen Szpigiel from Becoming Iconic. Jen is the epitome of grace, wisdom and a true industry leader. She has done business her way - and isn’t afraid to call out shady online practices when she sees them. This episode is a juicy one that I know you’re going to love!

WE CHAT ABOUT:

• Jen’s journey into entrepreneurship and why we think we have to ‘choose’ between our careers and motherhood. 
• What it means to be financially & emotionally abundant and how we can introduce more of that into our lives - especially when our circumstances seem challenging. 
• Why it’s harming the online business world to use marketing that focuses on a businesses revenue amount and what we can do instead. 
• The duality of motherhood AND CEO life and how we need to strive for harmony and not balance. 
• Simple ways that we can become more grateful in our everyday life to welcome more abundance our way.

ABOUT JEN: 

Jen has been building babies and businesses for 18 years. In 2003, she left her corporate marketing career to be a stay-at-home-mom. While sheI loved being home with her kids, she had this burning desire to set goals and create the life of her dreams. This voice in her head was too loud to ignore.

Jen decided to jump into entrepreneurship which has created multiple 7 figure businesses, memories made all over the world and radical responsibility for how she spends her days.

CONNECT WITH JEN:
Website: Becoming Iconic
Instagram: @becomingiconic

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It seems that Ai (ChatGPT, Jasper etc) are the talk of the town - the online town anyway. All the ‘famous’ coaches are talking about it and recommending you use it for all the things. Personally, I have my reservations. BUT… I am using it in my email marketing in ways that might surprise you! I reveal all in this episode!

I CHAT ABOUT:

• How I’m using AI to save time as a solo business owner. 
• My concerns about AI and why I think we need to be excited but proceed with caution and common sense. 
• 3 ways you can use ChatGPT or AI to save time in your email marketing:
  - optimizing subject lines, testing calls to action or researching the best time to send your emails. 
• Two other things that I have loved using it for!

LINKS MENTIONED:
The Elevated Visibility Podcast: EP26 (ChatGPT & The Dangers For Small Business)

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I am so excited to introduce you today to the incredible Dominiece Clifton - who is teaching us all about how to reset our nervous system… and why we need to come back to our bodies through movement, breathwork and meditation. I loved how tangible this episode is - and don’t worry, Dominiece is also a mom of two so she understands how little time we have!

WE CHAT ABOUT:

• Why so many of us are stuck in the middle of a stress response cycle and how we can identify that in our own lives every day. 
• The #1 way to reset our nervous system and why it’s important to create a daily habit out of this, even if we don’t feel particularly stressed. 
• What it looks like when we’ve been holding onto stress & trauma for an extended period of time and why we need to start the process of building trust with our bodies.
• How different triggers can manifest in our bodies and instead of using coping mechanisms that might not serve us (alcohol, food etc) what we can do instead?
• What meditation is - and what it isn’t. This will surprise you! 

ABOUT DOMINIECE: 
Dominiece Clifton is an author, speaker, and lifelong learner on a mission to guide others to rewrite their stories by releasing and reconnecting to remember their most authentic selves. A self-proclaimed stress-pert, registered yoga instructor, and trauma-informed breathwork and meditation facilitator, she is passionate about educating others on how to manage stress more efficiently and release trauma from their bodies. Dominiece promotes an integrated approach to healing that prioritizes emotional well-being for the mind, body, and spirit using somatic approaches. 

Today, Dominiece is the Founder of Move And Still, Nourish Wellness Collective (coming 2023), and the host of the School of Healing podcast.

CONNECT WITH DOMINIECE:
Website: Move X Still
Instagram: @dominiecerclifton
Membership: Nourish Wellness Collective - Join the waitlist here!
Free Resource: Soul-Care 10 Under 10 Min - 10 soul-care practices that can be done in 10 minutes or less

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I love the start of new things - a new calendar year, a new house, a new child… and yes, a new quarter. I wanted to sit down with you and share the three things I’m focusing on for the next 90 days and encourage you to plan your Q2 with me as well.
Let’s dig in!

I CHAT ABOUT:

• The three things that are front of mind for me as we start Q2: 
  - Finishing my website, SEO and PR
  - The Spotlight Club - reaching 100 members by June 30 (and loving all over the existing ones!) 
  - My own feel-good collaborations (co-hosting another summit, podcast guesting and more!) 
• Why 90 days is the PERFECT timeframe to plan for and why you need to set your own goals for Q2. 

THE EMPIRE EXPANSION EVENT IS HERE! 🎉
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Ready to grow your audience with less hustle?

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p.s - Loving the show?
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