The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

If you've ever created a freebie, promoted it like crazy, and then wondered why those new subscribers never actually buy from you, this episode is going to change everything.

Your lead magnet isn’t just about growing your email list - it’s about attracting the right people and leading them toward your paid offer. Today, I’m breaking down the number one mistake most business owners make with their lead magnets and how you can tweak yours to build demand for your offer while pre-qualifying the right subscribers.

What You’ll Learn in This Episode:

• Why so many lead magnets fail to convert subscribers into buyers
• How to make sure your lead magnet naturally leads to your paid offer
• The power of teaching the what, but not the full how
•  How to structure your email sequence to turn freebie downloaders into paying clients
•  5 key takeaways to make sure your lead magnet actually works

Your lead magnet isn’t just about getting people on your list - it’s about nurturing the right audience and turning them into buyers!

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Links Mentioned:

→ Join my email list here: https://kyliekelly.kit.com/general
→ Wanna be on the waitlist for Season 2 when it drops? CLICK HERE
→ Apply to be a speaker at Inside The Inbox: CLICK HERE

When I first started planning Inside The Inbox, I had a goal in mind, but the turnout exceeded my expectations in the best way possible! 1,134 people signed up, and we raised $1,458 for charity - I am beyond grateful.

In this episode, I’m taking you behind the scenes of what worked, what I learned, and how this audio-only event changed the game for email marketing education. Whether you attended or not, this episode will give you valuable insights on how to grow your list, engage your audience, and create a high-converting event that brings in real results.

What You’ll Learn in This Episode:

• How I got 1,134 signups and what strategies worked best
• Why email and affiliates outperformed social media for registrations
• Why the Voxer interview format was a huge win - and if I’ll do it again
• What’s next for Inside The Inbox - it’s coming back in May 2025 and more!

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Big changes are coming to email marketing, and if you send emails, you NEED to know about this. Apple Mail is rolling out AI-generated summaries, replacing the preview text you carefully craft.

So what does this mean for you? Will your open rates drop? Do subject lines matter even more now? And how do you make sure your emails still get opened and read? In this episode, I’m breaking down everything you need to know about this update, how it affects your email strategy, and what you can do right now to stay ahead.

What You’ll Learn in This Episode:

• What Apple Mail’s AI summaries are and how they’re replacing preview text.
• Why your sender name matters more than ever (and how to build trust with your list).
• Why subject lines are still your most powerful inbox tool.
• How AI-generated summaries could impact your open rates - and what to do about it.
• The importance of your first few email sentences (and how they might influence AI-generated previews).
• Simple steps to adapt your email marketing strategy right now.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Ever wondered how many emails you should be sending or what actually works in email marketing? Today I’m pulling back the curtain and sharing exactly how many emails I sent in February, the best-performing emails, and the biggest takeaways you can apply to your own strategy.

If you’ve been afraid to email your list too much or worried about annoying your subscribers, this episode will show you why you probably need to be sending more emails, not fewer - and how to do it in a way that feels GOOD.

What You’ll Learn in This Episode:

• How many emails I sent in February - and why it was more than usual.
• My best-performing email and what made it work.
• Why my highest open rates came from event reminder emails (hint: people need nudges!).
• The key lessons I learned about email strategy this month.
•  How to apply these takeaways to improve your own email marketing.

Links to mentioned February emails: 

A little thank-you gift for you 🎁

We’re not done yet… let’s finish strong!

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Ever feel like launching is the only way to sell your course? Think again!

In this episode, I’m sitting down with Caitlin Bacher to talk about how she made $1 million dollars in 9 months using evergreen sales funnels - without the exhausting launch cycle.

If you’ve ever thought about selling your course without the stress of live launching, this episode is packed with real, actionable strategies you can start using today.

What You’ll Learn:

• Why live launching isn’t the only way to make sales - and how evergreen sales work instead.
• The #1 mistake course creators make when going evergreen (and how to avoid it!).
• How Caitlin took her Facebook group course from “flop” to a million-dollar evergreen funnel.
• The key differences between selling live vs. selling evergreen - and why they require different strategies.
• How to start building an evergreen funnel - even if you’ve only launched live before.
• Why Caitlin doesn’t believe you need a “successful launch” before going evergreen.

Connect with Caitlin:

Caitlin’s Free Training: How to Generate Launch-Size Revenue Without Launching – caitlinbacher.com/new-masterclass

Connect on Instagram: @caitlinbacher

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In today’s episode, I’m sharing the biggest visibility mistakes I see business owners make - and, more importantly, how to fix them so you can start getting noticed, growing your audience, and making more sales.

If you’re tired of relying on social media, waiting for people to find you, and wondering why your efforts aren’t paying off, this episode will help you create a visibility strategy that actually works.

What You’ll Learn:

• Why relying too much on social media is keeping you stuck (and how to fix it).
• How collaborations, bundles, and summits help you tap into aligned audiences (without waiting for people to find you).
• Why most business owners aren’t using their email list properly - and how to change that.
• How to normalize selling in your emails so it never feels pushy or awkward.
• The real reason trying to do everything alone is slowing you down - and what to do instead.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I'm pulling back the curtain and revealing exactly how I doubled my email list in the last 12 months - without relying on social media. If growing your email list feels overwhelming, this episode will give you a clear roadmap to focus on the right strategies that actually work!

What You’ll Learn:

• My exact list growth numbers and why her email engagement is higher than industry standard.
• My V² Visibility Framework she uses to grow her list sustainably.
• Why I don’t use social media for list growth (and why you don’t have to either!)
• The bundles, summits, and collaborations that brought in thousands of subscribers.
• The biggest mistakes business owners make with email marketing.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode of The Email Growth Show, we’re talking about one of the most overlooked yet powerful tools in email marketing - The Super Signature.

This tiny tweak can turn every email you send into a lead-generating asset - whether it's an email to your list, a reply to a potential client, or even a quick follow-up in your Gmail inbox. The best part? It’s not pushy or salesy, it simply gives your audience clear, easy next steps without feeling overwhelming.

Spoiler alert: If you’re not using a super signature, you’re leaving leads and sales on the table.

What You’ll Learn in This Episode:

• What a super signature is and why it’s a game-changer for email marketing.
• How to craft a high-converting super signature that gives your audience clear next steps.
• The best times to use it (and when to leave it out).
• Why adding it to your Gmail can bring in unexpected leads & sales.
• A simple formula to create your own super signature in just a few minutes.

Example Super Signature:
👉 P.S. Ready to grow your email list? Here are three ways I can help:
Grab my free guide: [Your Lead Magnet]
Join my membership: The Email Growth Club
Listen to this podcast episode: [Relevant Link]

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Grab your FREE ticket here: http://kyliekelly.com/insidetheinbox

Email marketing can feel overwhelming, awkward, and even terrifying - but what if it didn’t have to? What if you had access to real, proven strategies from experts who are getting actual results - without the fluff, outdated tactics, or confusing strategies that leave you stuck?

That’s exactly why I created Inside The Inbox - a completely free, 3-day, audio-only event happening next week, February 10–12, 2025. I’ve brought together 21+  marketing pros (myself included!) to share what’s actually working right now to grow, nurture, and sell through email.

And the best part? These convos are short, unfiltered, and recorded on voxer - so you can listen on the go, whether you’re on a walk, making dinner, or hiding from your kids in the pantry (No judgment here. 😂)

Grab your FREE ticket here: http://kyliekelly.com/insidetheinbox

I can’t wait for you to hear these conversations. 

Let’s make 2025 the year you finally master email marketing - on YOUR terms!

NEXT STEPS →

Find out more about my mastermind, Headliner!

Join The Email Growth Club - Your Monthly Action Plan For Email List Growth Made Simple (& fun as f*ck!) Doors close soon!

Learn how to find your next 1000 subscribers without paid ads or social media with my free collaborations guide - click here.

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In this episode, I sit down with PR expert Gloria Chou to uncover the power of organic PR and how you can get featured in top-tier publications without hiring an expensive agency. 

If you've ever felt overwhelmed by the idea of getting media coverage or thought PR was only for big brands with deep pockets, this episode will change your perspective and give you actionable steps to start pitching with confidence.

We dive into:

• Why PR is the highest-leverage activity you can do to build credibility, authority, and SEO - all without relying on social media.
• The biggest mistakes entrepreneurs make when pitching and how to avoid them.
• The CPR Pitching Method: A simple yet powerful framework to structure your pitches for maximum impact.
• How to find the right journalists and build relationships that lead to media features.
• How to follow up effectively (without being annoying) to maximize your chances of getting a response.

Key Takeaways:

• "Marketing is you talking about you; PR is your industry talking about you." Learn why organic PR is a game-changer for long-term visibility and credibility.
• Using Google News Alerts, Twitter hashtags like #journorequest, and SOS can help you find relevant media opportunities.
• A strong subject line can make or break your pitch - make it sound like a headline, not a sales pitch.
• Follow-up is key! Install an email tracker to see if your pitch was opened and engage with journalists on social media to build relationships.

If you're ready to stop waiting for visibility and start taking control of your PR strategy, this episode is a must-listen.

Connect with Gloria:

• Watch Gloria’s Free PR Masterclass: Learn the CPR Pitching Method and get step-by-step guidance on how to craft a winning pitch. gloriachoupr.com/masterclass
• Follow Gloria on Instagram: @gloriachoupr

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!