The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Bundle Like a Boss Series - #3 of #5

 ▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   

When you first decide to host a bundle or online event, there’s always the thought “how do we let people know about this?!” and immediately we think we need to pay for ads. While that can work for some of course, I would much rather try organic approaches first and then paid ads later when I actually have a marketing budget to spend. In this episode, I’m chatting about 3 organic strategies you can use to help promote your free bundle!

I CHAT ABOUT:

• The three marketing strategies I love to utilise when hosting a free bundle:
  - Email marketing 
  - Supporting your contributors
  - FB groups and online communities that allow you to promote
• What to do if you notice collaborators not promoting? I share my approach when it comes to this (because it will happen!) 

LINKS MENTIONED:
Bundle Like a Boss Get It Done Week
FB Group: Bundles of Bundles x Bree Boucher
FB Group: Women Entrepreneurs & Online Coaches: Speaking & Collaboration

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Bundle Like a Boss Series - #2 of #5

 ▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   

In this episode I wanted to share some common challenges you might face when you decide to host a free bundle and what you can do to overcome them!

I CHAT ABOUT:

• The three most common challenges you will face:
  - Imposter Syndrome: who am I to host a bundle? What if no one says yes? Who do I ask? 
  - Organising all the moving pieces and deliverables - and how to do it in a simple and easy way (that is NOT overwhelming for you, the contributors or the recipients. 
  - The tech and the behind the scenes setup - options from simple solutions to more complex ones. 
• The #1 thing you need to remember when you say yes to hosting a collaboration like this!

LINKS MENTIONED:
Bundle Like a Boss Get It Done Week

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Bundle Like a Boss Series - #1 of #5

 ▶️ TUNE IN WHEREVER YOU LISTEN TO PODCASTS   

Welcome to a mini series on the podcast where we’re talking all about free bundles and how they can grow your email list faster than anything I’ve seen. Over the next 5 days, I want to share with you my experience in hosting two free bundles this year and dive into the pros and con’s of this visibility strategy. You ready? Let’s go!

I CHAT ABOUT:

• My experience hosting both The Goal Getter Biz Bundle in February 2023 and The Empowered Mompreneur Bundle in May 2023. 
• The 3 biggest benefits I see when hosting a bundle: increased visibility & exposure to new audiences, super fast list growth & minimal time investment. 
• The main disadvantage is the type of relationship that is built through a bundle needs specific nurturing to lead to a conversion. 
• The #1 thing you need to get right when it comes to planning to host a bundle. If you’re interested in hosting a bundle → start here.

LINKS MENTIONED:
Bundle Like a Boss Get It Done Week

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Last week I hinted that I wanted to pull back the curtains on the launch of The Spotlight Club and why I think over 100 women have joined my new membership since it launched, only three months ago. As always, I’m an open book so let’s dig in!

I CHAT ABOUT:

• How I came up with the idea for The Spotlight Club
• Why high ticket offers feel so gross to me right now - and why I chose instead to do something more accessible that is only $19 a month. 
• What I offer and how I overdeliver in the membership which is the key to it all. 

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Normally my podcast guests come through mutual connections or my own networking efforts - I don’t just invite anyone on here. BUT, when Michelle reached out and wanted to share her story and the power of storytelling with you - I couldn’t say no. 

This is a powerful episode and even if you don’t think that you have anything ‘special’ to share with the world, Michelle will change your mind. Please join me in welcoming her to the podcast!

WE CHAT ABOUT:

• Michelle’s story and what has happened in her life to bring her to a place to where she is passionate about the power of storytelling and why we need to tell our own stories
• How do we find stories from our own experience that are ‘worthy’ of telling? What if we feel like nothing special has really happened to us? 
• The framework Michelle uses when thinking about crafting a good story and how it will work for every kind of story you have to share. 
• Advice for anyone that is hesitant about sharing their stories and are feeling a touch of imposter syndrome when it comes to all things storytelling. 

ABOUT MICHELLE:
Michelle Kuei is the visionary founder of Elevate Life Coaching, where she guides women in harnessing the power of their unique stories to attract clients and convert their passion for coaching into a thriving business. As an award-winning international speaker, Michelle brings a global perspective to her work - her insights on overcoming adversity have caught the attention of various media outlets. She has been featured in the Los Angeles Tribune Live series, Shoutout LA, Voyage LA Magazine, FOX, US TIME, Shoutout Arizona, and Authority Magazine.

CONNECT WITH MICHELLE:
Website:Elevate Life Coaching
Free Resource: The Profitable Messaging Formula

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

This week I wanted to chat to you about a few reframes I want you to consider when it comes to your own email marketing. I know that I focus so much on email list growth that sometimes limiting beliefs pop up when it comes to actually sending the emails that we need to squash and reframe those thoughts. I hope you find this valuable!

I CHAT ABOUT:

• What you can think instead of worrying whether you’re annoying your email list when you send emails - and how not to worry if you’re sending too many. 
• The one thing I focus on when it comes to increasing my open rates, click rates and the frequency that I get replies from my list. 
• How you can ‘train’ your email list to do what you want them to do, but that it does take time. 

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Oh friends, you’re in for a treat today! I’ve been so excited to share this episode with you because I think it’s the conversation we all need to have - whether we are currently on birth control (I’ve been on it for over 20 years which is wild!) or whether you just want to honour your body and balance your hormone health for the myriad of reasons you should! Let’s dive in and welcome Jenny to the podcast…

WE CHAT ABOUT:

• How Jenny became so passionate about hormone health and her experience when she herself came off hormone birth control. 
• The 3 things you should do to prep your body before breaking up with birth control yourself. They include:
  1. Making sure you’re eating enough to support your hormone health,
  2. The importance of balancing your blood sugars and Jenny’s three legged stool analogy &
  3. Replenishing minerals that are stripped when we’re on synthetic hormones.
• What is the ideal lead time that you should start prepping your body to come off birth control?
• Is there anything that high performing women (mothers and entrepreneurs) can do to support their bodies more so we don’t burn out - or would the advice be the same as women breaking up with birth control? 

ABOUT JENNY:
Jenny Mahoney is a functional medicine dietitian & mama of (soon to be) 2 boys. Gut health & hormones are her jam. Jenny specialises in getting down to the root causes of digestive issues, thyroid issues, period probs, & fertility struggles using a deeply personalised 1:1 approach with functional lab testing. She’s also the founder & creator of Birth Control Breakup Academy – an online course that walks ladies through how to break up with birth control smoothly, leaving nasty hormone imbalance symptoms in the dust!

CONNECT WITH JENNY:
Website: Jenny Mahoney
Instagram: @jennymahoneyrdn
Breakup with Birth Control Course: Click here

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

For this week’s solo episode, I wanted to share with you a little snippet into one of our live Q & A calls in my visibility membership, The Spotlight Club. One of my clubbers was frustrated because she wasn’t seeing results from podcast guesting yet… and I have pretty strong opinions on whether it’s the best strategy for growing your email list fast or not. If you’ve been feeling the same way, tune into this episode!

I CHAT ABOUT:

• The strategy I use when pitching podcasts and why I believe having a relationship on some level with the host is the first priority. 
• The results I’ve seen from podcast guesting and email list growth (or lack thereof!) 
• Hear directly from a podcast guesting expert (& clubber), Avi, on what she believes when it comes to pitching yourself on podcasts. 
• The #1 thing any strategy needs to do for everyone I believe and that is - fit within your current lifestyle and stage of life! 

LINKS MENTIONED:
Connect with Avi   

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Welcome back to the podcast - I’m so excited to share this weeks interview with you today… and I’m a little embarrassed to admit, but I totally fan-girled all over this guest. Let me introduce you to Liz Wilcox. Now if you haven’t heard of Liz, she is a rockstar when it comes to all things email marketing - but not only that, she’s started and built a $9 membership that has changed her life. Today, we’re digging into it all. Grab a pad and pen and let’s go!

WE CHAT ABOUT:

• Liz’s journey into the world of email marketing and how it changed her life as a single mom to a toddler. 
• Where can you start when you think about email marketing if you’re don’t think you need it or you feel awkward about it.
• How to think about unsubscribes when it comes to your email marketing.
• What it has looked like for Liz building her email marketing membership and why she chose to only charge $9 a month - and has kept it at that price. 

ABOUT LIZ: 
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

CONNECT WITH LIZ:
Membership: Email Marketing Membership (*affiliate link)
Website: Liz Wilcox
Instagram: @thelizwilcox

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

This week I wanted to chat about something I’ve discovered lately - both in my own life and in the life & journey of my clients as well… and that is the impact expectations have if we don’t consider the realities that generally unfold. The peaks and valleys. The ebbs and flows. If you’re in a hard place right now, this pep talk might be just what you need to listen to!

I CHAT ABOUT:

• That success is rarely a straight line; it involves peaks, valleys, ebbs, flows, and a journey of ups and downs.
• The importance of remembering that there is a time to pivot and that’s not when it’s hard. Pivoting should be done when we need a change to happen, not because of the emotions we are feeling when we’re not seeing as much progress as we’d like. 
• That life is cyclical, so we need to surround ourselves with people who will not only celebrate us when things are going well, but lift us up and support us when we are frustrated or defeated. 

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!