In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness business.

Why are you doing this? What’s your ultimate goal?

Most don’t know the answer or have never even thought about the question.

If you are to become a true business owner, not self-employed, you’ve got to think forward and define your end goal.

Your end goal might be to remove yourself from the operations, scale the business, or create multiples to sell the business later…the options are many.

Knowing your end goal helps you do what it takes to get there.

Listen in to this episode as Tim and Randy give gym owners a different perspective to look at their role in their businesses and what it takes to become a business owner.

Key Takeaways 

- What is the end goal of your fitness business? (01:35)

- Where are you in the cash flow quadrant (02:40)

- Where do you want to be as a gym owner (06:07)

- What has to happen to have a self-sustaining business (07:13)

- Audit your time (11:01)

- Automate, delegate, and eliminate (13:10)

- How to direct your efforts towards an end goal (19:37)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle