The Entrepreneur Experiment

Meet Alice Carroll, the spirited founder of Foxes Bow Irish Whiskey, as she spills the secret to her success in the traditional whiskey industry. She has blended the old with the new to create a disruptive brand identity. Alice shares her journey right from her roots in Limerick to shaking up the Irish Whiskey landscape. 

The conversation with Alice uncovers the hurdles she overcame and the innovative strategies that she employed to make whiskey appealing to a new generation of whiskey drinkers. Foxes Bow has rewritten the rulebook, making whiskey accessible and relatable to all. Alice's candid account of her decision to dedicate herself full-time to Foxes Bow, backed by the unwavering support of her family, makes for an inspiring listen.

We unravel how Alice and her team navigated the complexities of introducing Foxes Bow to the US market, highlighting the importance of agility, flexibility, and a strong set of core principles. The tale ends with Alice's advice for aspiring entrepreneurs - take risks and ask questions. This chat with Alice Carroll is a testament to the power of entrepreneurship and creative disruption, and you won't want to miss it!

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As someone who's navigated the unpredictable waters of professional sports, Jeff Hopkins understands the importance of mental agility.

Whether it's being on trial with Europe's biggest football clubs or calculating the perfect golf swing, Jeff's journey to entrepreneurship has been flavoured with a unique mix of sports discipline and business acumen. In our chat, he sheds light on the lessons learned during his transition from professional sports to the world of business and entrepreneurship.

A debilitating back injury could have been Jeff's undoing, but his grit and resilience turned it into a stepping stone. He shares his struggles, treatments, and eventual acceptance of his condition, an experience that helped him co-found a successful fitness & active wear business. Listen to how he channeled his creativity and passion into a niche market and founded New Dimensions Active, one of Europe's fastest-growing active leisure brands.

Finally, Jeff speaks candidly about the importance of mental health and his personal efforts to inspire others through his work. He also reveals his unique methods of product testing, starting a beach group to promote an active lifestyle, and his thoughts on creating a balance between work and family life. From insightful parallels between sports and business to his mission of bridging the gap between athletes and the general public, Jeff's story is an inspiring ode to tenacity and innovation. 

--------- EPISODE CHAPTERS ---------

(0:00:01) - From Athlete to Founder (0:09:29) - From Soccer to Golf (0:21:04) - From Golf to Entrepreneurship (0:27:32) - Living With a Debilitating Back Injury (0:34:03) - Transitioning From Golf to Entrepreneurship (0:44:42) - Mental Health and Fitness Importance (0:54:52) - Connection in Business and Sports (1:06:47) - Family, Investing, Reading, Future Plans

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It's the weekend, that means it's time for a new mentor.

This week, we have a special friend of mine to teach us about the unlimited power of mindset.

Andy Mackin served in the Irish Navy for 21 years before embarking on a second career as an entrepreneur. Mackin Talent is now a commercial powerhouse with offices all over the world and turning over millons each month. 

His growth since then has been spectacular but why I really clicked with Andy was his outlook on life and the power of mindset.

Today he gives us a short lesson on improving mindset and he proves why there is no such thing as a typical entrepreneur. 

To hear the full interview with Andy, go back and listen to episode 113.

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I speak from personal experience when I tell you property management is tough.

Today's guest is solving the complex problems faced by property owners & managers. Paul McCarthy, the founder of Snapfix, joins me in the studio.

His simple system based on the universal traffic light system aims to make managing your hotel, office or building as simple as using Whatsapp.

The award winning software has received funding from prominent US investors and is now poised to break into the lucrative global property market from right here in Dublin.

Paul's story starts in New York city & around the globe before returning to Ireland to ponder the question, how can we make property smarter.

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Today in the Lab, I give you your complete summer reading list.

I give you recommendations across all our key areas of business, brain and body.

12 books that will make perfect companions for your summer travels and preparing your mind for the second half of 2023.

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Each week, I give you a world class mentor to prepare you to win the week ahead.

Today, Lisa Creaven, co-founder of Spotlight Oral Care gives us a masterclass in customer psychology and product testing.

You must know everything about your product and how it will be used before you can hope to build a market leading product.

Lisa breaks down for us her product testing process and the strategies used.

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Eamon Fitzgerald has transformed his lifelong passion for wine into a booming business in under 2 years. So how has it done it so fast? He has applied over 10 years experience in the UK wine market & decades of passion poured into the last 24 months. This is no overnight success story. Instead, Eamon shares the hard fought lessons of WineSpark.

We hear about:

• His unusual funding model which traces back to Japan!
• How a public speaking nightmare transformed him as a leader & person
• The one growth hack that led to over 1,500 potential customers
• Avoiding letting your need for a profit ruin your passion project
• What truly makes a great wine.

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In the Lab today, I reveal the results of the experiments I did in July to improve my business, body and brain.

For my brain, I donated almost my entire wardrobe to charity and now only own 50 items.

To improve my body, I completed the ultimate fitness test, a VO2 Max Test and a Metabolic test.

Finally for my business, I built a content flywheel to supercharge our downloads and growth.

Listen to the full episode to hear the results and how I rate each experiment for you to try.

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Aspiring entrepreneurs always ask when is the right time. How will I know it's the right decision?

Today, Pat Divilly shares his insights into the toughest choice of all. Walk away from your current life for the opportunity to build your dream life.

Right or Wrong - You Must Make a Decision - That is today's theme and we'll help you work through your tough choices with today's mentor.

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He walked away from life as a barrister to disrupt the entire legal industry.

Dan Fox, founder & CEO of Johnson Hanna joins Gary Fox on the podcast.

The slow and expensive legal system is about to be transformed by today's guest. His firm is trimming the fat and speeding up the complex world of law.

By applying a layer of tech & leverage, Johnson Hanna are forging an entirely new career path for legal professionals all over the world.

Dan tells his story of leaving the life of disillusioned young legal professional to becoming a motivated entrepreneur with a mission to disrupt the entire industry.

Johnson Hanna are backed by industry leaders such as Dan Kiely, the founder of VoxPro and are also backed by AIB. 

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