The Entrepreneur Experiment

Special edition of the Idea Lab where I deep dive into pivot ideas that you can apply to your business.

I'm in the middle of pivoting my business so I share parts of my journey. 

I share the ideas listeners to the podcast have shared with me and we discuss ideas for bars, restaurants, cafes, hotels, and targeting the home worker. 

This week on the Idea Lab, we examine two very different but excellent marketing campaigns.

First, we look at Burger King's sponsorship of a tiny football team in England and how they leverage that for viral success via Fifa.

We also look at Love Island's Molly Mae and how she created one of the most viral giveaways in 2020 that delivered her nearly 1 million followers for £8k. 

In under 6 years, Jo Davey has gone from making homemade healthy snacks for her friends at the gym to having a national brand stocked on shelves all across Ireland. 

On this week's episode, hear Jo's story of being a first-time entrepreneur in the ultra-competitive food business.

In the lab today, I reveal the strategy you can use to reveal your true passions in life.  I also reveal a new customer acquisition strategy that is taking the financial sector by storm in America.

Before I started this podcast 18 months ago, I made a list of 10 dream guests.

Today, I am delighted to be able to host one of the 10 from that list, Pat Divilly.

Pat is an entrepreneur, speaker, best-selling author, and an all-around fascinating guy.

Coder. Pharmacist. Disruptor. Shane O'Sullivan is a man that defies labels and refuses to accept the status quo.

This is his story of how he quit pharmacy to become a computer coder only to discover a way to combine both passions.

In 2013, Shane founded Healthwave, a membership-based pharmacy that shattered the traditional model of pharmacies in Ireland. By utilizing technology and a customer-first model, Shane slashed the cost of healthcare in Ireland. 

If you are taking part in the September Idea challenge you should now realize how ideas are relatively easy to generate.

The real trick is deciding which ones are worth pursuing.

In today's episode, I share my formula to stress test the ideas and see if they are worth pursuing in more detail.

For the deep dive interview this week, Gary Fox is joined by Pat Stephenson, founder of the Boys + Girls agency.

In this week's episode, you will hear Pat's incredible journey through the world of advertising and marketing. You will also learn 3 key lessons:

1. Why creating great work is difficult.

2. A step-by-step guide to starting your own business or agency.

3. How they clinched the deal of a lifetime with Chelsea football club.

In this week's Lab, I share stories of people who are earning over €100k per year teaching niche courses online. 

We explore the massive growth in online learning and how you can become an online expert to leverage your existing skills. 

This week, I am joined by Brody Sweeney, founder of O'Briens Sandwich Bars and Camile Thai Kitchen.

In a brutally honest and revealing chat, Brody explains how he lost control of the global empire he built and the chaos it brought to his life.

His story was only beginning in 2009 and he bounced back rapidly to start Camile Thai. Brody reveals how he found the strength to start again and how he's plotting the global expansion of his latest venture.