Here are three provocative questions that arise from this Change Signal conversation with Kristen Berman:

What if your environment matters more than your intentions?

How specific are your behaviours — really? 

And what structures in your system quietly cancel the autonomy you think you’re giving people?

Kristen Berman brings a behavioural scientist’s lens to change, and she makes a simple but unsettling point: most organizations try to shift beliefs when they should be redesigning environments. We dig into how tiny details — distance, defaults, visibility, timing — shape decisions far more reliably than persuasion or mindset work.

Kristen also explains why so many change efforts stall at the first step. Leaders define ambitions like “increase engagement” or “coach more” without getting uncomfortably specific about the exact behaviours they want people to do, when, and how often. The magic, she argues, is in that specificity.

We explore agency, too, and why you can’t create it with encouragement or slogans. People feel agency only when structures change — meeting norms, workflows, approvals, and habits that shape day-to-day experience.

If you’re leading transformation or behaviour change in a large organization, this episode offers practical tools and a sharper way of seeing how change actually happens.

Change Signal. Where transformational change leaders seek and find modern change wisdom. Cut through the blather, the BS, and the noise to find the good stuff that works.

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